Brand Design, Brand Marketing and Brand Psychology

SURFING THE WAVES THAT IS DRIVING CONTEMPORARY COMMERCE

Posted by sarmistha tarafder on Feb 9, 2016 1:30:28 PM

 

With all the thrill and charge of @superbowl50, few of us noticed that IBM, (in a span of one week) just made it's third acquisition this month . The gusto which which 'Big Blue' acquired these design and creative services businesses, begs you to think that something BIG is going on. 

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Topics: Sarmistha Tarafder, Trade Show, trade, commerce

BRAND TRENDS — DRIVING SATISFACTION & ACQUIRING NEW CUSTOMERS

Posted by sarmistha tarafder on Jan 28, 2016 11:46:12 AM

 

 

 

Getting back in the space, getting back into writing.

Thank you Gordon Nary, for giving me the much needed nudge to get my act together. And, for my other readers, I am ever so grateful for your patience. Thank you for understanding that given any circumstances, I always strive for quality over quantity.

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Topics: Disruptive Innovation, Branding, Face-to-Face Marketing, customer satisfaction

STRIKE OUT AT RSA CONFERENCE 2016

Posted by sarmistha tarafder on Nov 5, 2015 8:42:25 AM

 

 

 

With fast flash stock market crash, the epic story of Snowden showdown and the Sony hack, hovering in the horizon, and other rising high-profile data breaches, RSA Conference has become the hotbed of information security conferences in our Industrial Internet Economy.

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Topics: Tradeshow booth design, Art of Marketing, RSA 2016, contenmarketing

Change, Challenge and Charge Your Brand Marketing - PART 3   [TAKE CHARGE]

Posted by sarmistha tarafder on Oct 7, 2015 12:32:56 PM

 

Sometime, about 400,000 years ago, our ancestors mastered fire. This phenomenal breakthrough changed our diets, extended our days, unleashed our imaginations and inspired us to ponder about the heavens.

Today, our world is very different. We live in flattened world - both metaphorically and psychologically. Our body and mind has never, ever been so fragmented before. Our body remains in physical space, while the brain travels in a virtual space that is both nowhere and everywhere at once. Our nervous system is getting bombarded by this pool of data, which is not influenced "just by the environment—as was the case for millennia—but abstractly, virtually."

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Topics: Brand Marketing, Idea Brands, Brand Power, Branding, PaloAlto Networks, Sephora BeautyTalk, Avon Cancer Walk

CHANGE, CHALLENGE AND CHARGE YOUR BRAND MARKETING - PART 2 [THE CHALLENGE]

Posted by sarmistha tarafder on Sep 9, 2015 9:05:19 AM

 

Remember, about 10 years ago all the rave about RAZR phones. Motorola was determined to be the "King of the Thin." For a while it did. It rode the crest of the RAZR wave, often slashing prices and narrowing margins to keep the device flying off shelves. And, it bitterly paid for it. "We didn't look at what's going to disrupt [the RAZR] ... someone else was. We didn't invest in disrupting our own leadership." (Yes, 10 years is an eternity. And, Motorola exists as a tiny residue in our distant memory.)

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Topics: Brand Marketing, Trade Show Marketing, Trade Show, event marketing

Change, Challenge and Charge Your Brand Marketing - PART 1 [The CHANGE]

Posted by sarmistha tarafder on Aug 4, 2015 12:47:00 PM

 

 

Initially, I started this as one article. But, shortly, I realized the magnitude of the subject line. It wants to be a TRILOG - (not a word from the Webster dictionary, of course.) I am breaking it up in 3 parts and this is the first part of the newly coined word Trilog. Let me know what your feelings are about this word. I am kind of liking it.

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Topics: Graphic Design, Brand Marketing, Open Booth Design, Trade Show Marketing, Technology, Brand, Branding, Trade Show, Healthcare, Disruption

EXHIBIT DESIGN - A TRIP TO THE NEVER NEVER LAND

Posted by sarmistha tarafder on Jul 13, 2015 8:33:31 AM


"I like to think that one day after I die, at least one small particle of me - of all the particles that will spread everywhere - will float all the way to Neverland, and be part of a flower or something like that... I like to think that nothing's final, and that everyone gets to be together even when it looks like they don't, that it all works out even when all the evidence seems to say something else, that you and I are always young in the woods, and that I'll see you sometime again, even if it's not with any kind of eyes I know of or understand. I wouldn't be surprised if that is the way things go after all - that all things end happy." ― Jodi Lynn Anderson, Tiger Lily

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Topics: Exhibit Design, Art and Design, Brand Design, Trade Show Booth Design, magic and fantasy in exhibit design, neverland

IT IS YOUR PRODUCT LAUNCH. SO, WHAT's IN IT FOR ME?

Posted by sarmistha tarafder on Apr 21, 2015 12:00:00 PM

 

WHY SHOULD I CARE?

HOW WILL IT BETTER MY LIFE?

With more than 250,000 new products launched globally each year, chances are you are likely to fail in this grand endeavour, if you do not chalk out a path that is going to lead you to success. Lynn Dornblaser, an analyst at market research firm Mintel who tracks new products, says that 85% to 95% of new product launches usually go bust.

But, that does not mean yours' have to... if it is done right.

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Topics: Brand Exhibiting, Booth Display Design, Communication Arts

Do Something Crazy: We Did!

Posted by sarmistha tarafder on Apr 6, 2015 9:00:00 AM

 

Our corp brand guide says: Secondary Colors (use sparingly).

BUT, WE DID THE OPPOSITE.

We ventured out from the safe world of safe blues and cool greys and expressed our true nature; the innovative culture that we cultivate.

The result, a space of high energy super charged with high creativity. The venue: ExhibitorLive 2015.

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Topics: Brand Marketing, Brand Design, Brand Perception, trade show booth graphics, Trade Show Booth Design, Sarmistha Tarafder, Brand, event marketing

IT IS THE AGE OF SMARTS. HOW DO YOU WISH TO STAND OUT?

Posted by sarmistha tarafder on Mar 17, 2015 10:27:00 AM

 

Look everywhere and anywhere around you. There is no escaping it.

Once that which was on the periphery has now engulfed us. It has invaded our minds, our lives, our passion and our profession. Every single thing that we care about in our life has been touched by high science, that went through a process of intense purification, only to leave us with an uniquely simplified version of its original form.

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Topics: Graphic Design, Brand Marketing, Daniel Pink, Sarmistha Tarafder, Creativity, Technology, Brand, art of smart, Alvin Toffler

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About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!