Brand Design, Brand Marketing and Brand Psychology

COLOR — THE SOUL OF YOUR MESSAGE— HOW WILL YOU USE IT?

Posted by sarmistha tarafder on Jul 13, 2016 11:24:26 AM

 

 

COLOR IS DEEP SEEDED IN OUR SUB-CONSCIOUS

{Just to give you a comparison between the captain (conscious) and the slave (sub-conscious), unconscious mind operates at 40 million bits of data per second, whereas the conscious mind processes at paltry 40 bits per second.}

Our forefathers, their forefathers, their forefathers... and all the way back to the early, pre-historic man, we find color/pigments being extracted from the natural environment to decorate, to fashion, to fabricate and offer to the gods. Color was the way of being.

Color is as old as man himself. No wonder, color triggers powerful psychological message.

Here, I have compiled some color infographics, along with some cultural connotation of color.

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Topics: Color, Brand Colors, Color inspiration, Psycology of Color

BRAND MARKETING — WORDS IN THE world of TECH MAYHEM

Posted by sarmistha tarafder on Jul 7, 2016 12:35:36 PM

 

In a culture of visual and technological mobocracy, we have forgotten the power of words. Sad isn't it?

Yet, the greatest of the great were always aware of the strength of the words. And they harnessed it with superior charm and considerable acumen.

Most of us would agree that, Nelson Mandela is an icon of freedom and a powerhouse of forgiveness and statesmanship. However, did you know that, during his prison days, it was unlawful even to quote him (for the fear of massive uprising). And, here is why?

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Topics: Brand Perception, Idea Brands, Sarmistha Tarafder, Branding, Value Brand

BRAND DESIGN — HOW DO I STAND OUT?

Posted by sarmistha tarafder on Feb 22, 2016 10:57:43 AM

 

 

 

 


The 'SHOCK AND AWE" does work sometimes. However, you do have to work hard at it — each time, every time. And, often you have to resort to manipulation, which is not always a good idea.

THE EASIER ROUTE to EXPLORE ... REDEFINE YOUR OPPORTUNITY...

By all traditional definition, modern art was not a very pretty sight. It was actually rather ugly. It was devoid of definition, fluidity and the perfect perspective proportions that the Renaissance was all about.

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Topics: Brand Power, Picasso, Matisse, 20th Century Mordernism

SURFING THE WAVES THAT IS DRIVING CONTEMPORARY COMMERCE

Posted by sarmistha tarafder on Feb 9, 2016 1:30:28 PM

 

With all the thrill and charge of @superbowl50, few of us noticed that IBM, (in a span of one week) just made it's third acquisition this month . The gusto which which 'Big Blue' acquired these design and creative services businesses, begs you to think that something BIG is going on. 

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Topics: Sarmistha Tarafder, Trade Show, trade, commerce

BRAND TRENDS — DRIVING SATISFACTION & ACQUIRING NEW CUSTOMERS

Posted by sarmistha tarafder on Jan 28, 2016 11:46:12 AM

 

 

 

Getting back in the space, getting back into writing.

Thank you Gordon Nary, for giving me the much needed nudge to get my act together. And, for my other readers, I am ever so grateful for your patience. Thank you for understanding that given any circumstances, I always strive for quality over quantity.

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Topics: Disruptive Innovation, Branding, Face-to-Face Marketing, customer satisfaction

STRIKE OUT AT RSA CONFERENCE 2016

Posted by sarmistha tarafder on Nov 5, 2015 8:42:25 AM

 

 

 

With fast flash stock market crash, the epic story of Snowden showdown and the Sony hack, hovering in the horizon, and other rising high-profile data breaches, RSA Conference has become the hotbed of information security conferences in our Industrial Internet Economy.

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Topics: Tradeshow booth design, Art of Marketing, RSA 2016, contenmarketing

Change, Challenge and Charge Your Brand Marketing - PART 3   [TAKE CHARGE]

Posted by sarmistha tarafder on Oct 7, 2015 12:32:56 PM

 

Sometime, about 400,000 years ago, our ancestors mastered fire. This phenomenal breakthrough changed our diets, extended our days, unleashed our imaginations and inspired us to ponder about the heavens.

Today, our world is very different. We live in flattened world - both metaphorically and psychologically. Our body and mind has never, ever been so fragmented before. Our body remains in physical space, while the brain travels in a virtual space that is both nowhere and everywhere at once. Our nervous system is getting bombarded by this pool of data, which is not influenced "just by the environment—as was the case for millennia—but abstractly, virtually."

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Topics: Brand Marketing, Idea Brands, Brand Power, Branding, PaloAlto Networks, Sephora BeautyTalk, Avon Cancer Walk

CHANGE, CHALLENGE AND CHARGE YOUR BRAND MARKETING - PART 2 [THE CHALLENGE]

Posted by sarmistha tarafder on Sep 9, 2015 9:05:19 AM

 

Remember, about 10 years ago all the rave about RAZR phones. Motorola was determined to be the "King of the Thin." For a while it did. It rode the crest of the RAZR wave, often slashing prices and narrowing margins to keep the device flying off shelves. And, it bitterly paid for it. "We didn't look at what's going to disrupt [the RAZR] ... someone else was. We didn't invest in disrupting our own leadership." (Yes, 10 years is an eternity. And, Motorola exists as a tiny residue in our distant memory.)

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Topics: Brand Marketing, Trade Show Marketing, Trade Show, event marketing

Change, Challenge and Charge Your Brand Marketing - PART 1 [The CHANGE]

Posted by sarmistha tarafder on Aug 4, 2015 12:47:00 PM

 

 

Initially, I started this as one article. But, shortly, I realized the magnitude of the subject line. It wants to be a TRILOG - (not a word from the Webster dictionary, of course.) I am breaking it up in 3 parts and this is the first part of the newly coined word Trilog. Let me know what your feelings are about this word. I am kind of liking it.

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Topics: Graphic Design, Brand Marketing, Open Booth Design, Trade Show Marketing, Technology, Brand, Branding, Trade Show, Healthcare, Disruption

EXHIBIT DESIGN - A TRIP TO THE NEVER NEVER LAND

Posted by sarmistha tarafder on Jul 13, 2015 8:33:31 AM


"I like to think that one day after I die, at least one small particle of me - of all the particles that will spread everywhere - will float all the way to Neverland, and be part of a flower or something like that... I like to think that nothing's final, and that everyone gets to be together even when it looks like they don't, that it all works out even when all the evidence seems to say something else, that you and I are always young in the woods, and that I'll see you sometime again, even if it's not with any kind of eyes I know of or understand. I wouldn't be surprised if that is the way things go after all - that all things end happy." ― Jodi Lynn Anderson, Tiger Lily

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Topics: Exhibit Design, Art and Design, Brand Design, Trade Show Booth Design, magic and fantasy in exhibit design, neverland

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!