Brand Design, Brand Marketing and Brand Psychology


Posted by sarmistha tarafder on Sep 9, 2015 9:05:19 AM


Remember, about 10 years ago all the rave about RAZR phones. Motorola was determined to be the "King of the Thin." For a while it did. It rode the crest of the RAZR wave, often slashing prices and narrowing margins to keep the device flying off shelves. And, it bitterly paid for it. "We didn't look at what's going to disrupt [the RAZR] ... someone else was. We didn't invest in disrupting our own leadership." (Yes, 10 years is an eternity. And, Motorola exists as a tiny residue in our distant memory.)

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Topics: Brand Marketing, Trade Show Marketing, Trade Show, event marketing

Change, Challenge and Charge Your Brand Marketing - PART 1 [The CHANGE]

Posted by sarmistha tarafder on Aug 4, 2015 12:47:00 PM



Initially, I started this as one article. But, shortly, I realized the magnitude of the subject line. It wants to be a TRILOG - (not a word from the Webster dictionary, of course.) I am breaking it up in 3 parts and this is the first part of the newly coined word Trilog. Let me know what your feelings are about this word. I am kind of liking it.

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Topics: Graphic Design, Brand Marketing, Open Booth Design, Trade Show Marketing, Technology, Brand, Branding, Trade Show, Healthcare, Disruption


Posted by sarmistha tarafder on Jul 13, 2015 8:33:31 AM

"I like to think that one day after I die, at least one small particle of me - of all the particles that will spread everywhere - will float all the way to Neverland, and be part of a flower or something like that... I like to think that nothing's final, and that everyone gets to be together even when it looks like they don't, that it all works out even when all the evidence seems to say something else, that you and I are always young in the woods, and that I'll see you sometime again, even if it's not with any kind of eyes I know of or understand. I wouldn't be surprised if that is the way things go after all - that all things end happy." ― Jodi Lynn Anderson, Tiger Lily

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Topics: Exhibit Design, Art and Design, Brand Design, Trade Show Booth Design, magic and fantasy in exhibit design, neverland


Posted by sarmistha tarafder on Apr 21, 2015 12:00:00 PM




With more than 250,000 new products launched globally each year, chances are you are likely to fail in this grand endeavour, if you do not chalk out a path that is going to lead you to success. Lynn Dornblaser, an analyst at market research firm Mintel who tracks new products, says that 85% to 95% of new product launches usually go bust.

But, that does not mean yours' have to... if it is done right.

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Topics: Brand Exhibiting, Booth Display Design, Communication Arts

Do Something Crazy: We Did!

Posted by sarmistha tarafder on Apr 6, 2015 9:00:00 AM


Our corp brand guide says: Secondary Colors (use sparingly).


We ventured out from the safe world of safe blues and cool greys and expressed our true nature; the innovative culture that we cultivate.

The result, a space of high energy super charged with high creativity. The venue: ExhibitorLive 2015.

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Topics: Brand Marketing, Brand Design, Brand Perception, trade show booth graphics, Trade Show Booth Design, Sarmistha Tarafder, Brand, event marketing


Posted by sarmistha tarafder on Mar 17, 2015 10:27:00 AM


Look everywhere and anywhere around you. There is no escaping it.

Once that which was on the periphery has now engulfed us. It has invaded our minds, our lives, our passion and our profession. Every single thing that we care about in our life has been touched by high science, that went through a process of intense purification, only to leave us with an uniquely simplified version of its original form.

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Topics: Graphic Design, Brand Marketing, Daniel Pink, Sarmistha Tarafder, Creativity, Technology, Brand, art of smart, Alvin Toffler

THE Verve of Value. Why you ought to be a value brand?

Posted by sarmistha tarafder on Mar 3, 2015 1:41:00 PM


"Whatever is common is despised. Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetic."

Apparently being bombarded by brand clutter is not something new. The above excerpt is part of the essay written by Samuel Johnson published on January 20, 1759, for his magazine The Idler. Moving closer to our times, in 1988, NY Times reported that a typical consumer is deluged by 5000 brand messages a day which amounts to 2 million a year.

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Topics: Brand Marketing, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Brand Colors, Sarmistha Tarafder, Brand Power, Brand virtue, Value Brand

What the heck is Return on Attention?

Posted by sarmistha tarafder on Feb 6, 2015 11:10:00 AM

As Seth Godin rightfully puts it, "The cost of inventing, prototyping, manufacturing and especially advertising a new thing, concept, service or organization is a tiny fraction of what it used to be. In some industries, you can do it for 1% of what it used to cost."


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Topics: Graphic Design, Brand Marketing, Trade Fair Design, Brand Perception, Sarmistha Tarafder, Marketing, Return on Attention, John Hagel

Skip the Exhibit Design. Just Show Up at CES 2016!

Posted by sarmistha tarafder on Jan 20, 2015 12:45:00 PM

Las Vegas is many things to many people. For some, it is a desert mirage defining human prowess while defying nature, for others, it is an "uninhabitable city of complete uninhibition",  and for the few some, "Vegas means comedy, tragedy, happiness and sadness all at the same time."

Whatever it may be, nothing speaks of the fun and folly of Vegas, as does one tag line: 'What Happens Here, Stays Here.' It is the most quoted, most talked about and most recognized ad campaign that made Vegas the destination city for the guiltless freedom to be anyone, do anything and feel anything. 

Perhaps, that is the reason why CES has been historically very successful in Vegas. It gave the so called geeks and techies a reason to enjoy the fresh breeze of freedom with out the agony of accountability. Having said that, today, with the tempest of technology and digital media, CES is the place to be for companies of all shapes and sizes. It is the happening place... To do new things, to learn new things, to forge new partnership with new alliances. 

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Topics: Brand Marketing, Brand Design, Brand Exhibiting, Trade shows, Sarmistha Tarafder

So it was Christmas....

Posted by sarmistha tarafder on Dec 29, 2014 2:17:00 PM



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Topics: Sarmistha Tarafder, Brand, Wisdom 2.0, New Year

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About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!