Brand Design, Brand Marketing and Brand Psychology

Art of Business: Seduction of Suggestion

Posted by sarmistha tarafder on Feb 20, 2017 12:47:47 PM

seduciton of suggestion resized 600

 

seduction IS THE ONLY ART THAT STOOD THE TEST OF TIME

LET's face IT — WE ALL LOVE TO BE SEDUCED

Some of us are implicit about it and others are a tad bit explicit about it. We all long for this sense of restlessness that drives us to do deeds that are socially not quite the norm and culturally not quite acceptable. Here is what the master seducer have to say about seduction.

"The key to such power is ambiguity. In a society where the roles everyone plays are obvious, the refusal to conform to any standard will excite interest. Be both masculine and feminine, impudent and charming, subtle and outrageous. Let other people worry about being socially acceptable; those types are a dime a dozen, and you are after a power greater than they can imagine.”
Robert Greene, The Art of Seduction

 

SUGGESTION, A POTENT INGREDIENT IN SEDUCTION

The great Italian polymath, Leonardo da Vinci comes to my mind as the master of subtle suggestion. He aggressively exploited the technique of sfumato (the fine shading that produces soft, imperceptible transitions between colors and tones to form a smoky effect) to bring forth this power of subtle seduction. His fabled work, Mona Lisa is a masterful manifestation of this technique. Da Vinci was well versed in the seductive power of limiting knowledge. He recognized that when things are open to interpretation, we are driven by our imaginations and our creative interpolations. The result: the bliss of an eternal enigma; Mona Lisa.

 

LEAVE SOMETHING TO THE IMAGINATION

Mathew May, author of Shibumi Strategy says "Leave something to the imagination by limiting information".

He says, because human spirit is indefinable the power of suggestion is exalted as the mark of truly authentic creation. Finiteness—dotting every "i" and crossing every "t"— is thought to be at odds with nature, implying stagnation and loss of life.

In Zen terms this is the principle of Yugen. As Mathew puts it Leonardo Da Vinci and Steve Jobs both recognized the power of Yugen in art and business. The mysterious smile of Mona Lisa seduces us to arrive at different interpretation every time we look at her because, of the missing definition of her mouth. Leonardo was a master in blending light and shade. He used light to define forms, model them and create the illusion of depth. His softened sfumato contours dissolve into the shadows and into light.

May goes on to mention, when Apple launched iPhone, Steve Jobs only demonstrated it once at Macworld 07. It did not go on sale until June. In between there was this long silence.  The bloggers and Apple loyalists took over and interpreted with creative modulations. The iPhone "tipped" over even before it went on sale. Rest is history. 

BOOTH DESIGN — EXPERIMENTATION WITH ZEN

 

Go AHEAD, DESIGN YOUR BOOTH TO SEDUCE YOUR CLIENTS

The seduction of suggestion is very evident in the design of Pivot Point Regatta Pop Up trade show booth as seen above. It seduces the viewer into fancy contemplation. It creates a sense of informal restlessness. It entices the viewer and acts as a silent prompt to engage in a conversation with the booth staffer.
The Art of Designed Seduction now transforms into the Art of Business!

Good Luck!

 

Topics: Design Inspiration, Design Tips, Graphic Design, Pop up displays, Creative Exhibition Booth Design, Art and Design, Art of Business, Exhibition Booth Design, Booth Design trends 2011, Portable Display Booths, Leonardo da vinci, Mathew May, Sfumto, Appli iphone, Sarmistha Tarafder, Trade Show Marketing

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About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!