Brand Design, Brand Marketing and Brand Psychology

The Tiffany Touch: ChocolateBlues in Trade show Design

Posted by sarmistha tarafder on Mar 16, 2011 9:41:00 AM

coold island coffee boothChocolateBlue is that glorious outcome of such a Union.
And there is no saying goodbye to this color coalition any time soon. Not one of my favorites, but none-the-less a very strong partnership merges when the two come together.

Blue in all its magnificence ranges from the mysterious blue-green ocean to the crystal spring water all the way to the deep indigo blue of our third eye. We live on the blue planet with fascinating blue symbolism all around us. Our blue skies are demonstrative of outbound optimism and pure potential. It is no co-incidence that the brands of major corporates range in different tones of blue. Blue is seen as trustworthy, dependable, committed and extremely trade show friendly. The giant IBM is so entrenched in blue, that it named its latest computing power Blue Gene. It uses about 131,000 processors to routinely handle 280 trillion operations every second.

However, Blue does come with its own burden. Overuse of this color  is weighed by depression and morose. It is very well documented in the poetic subtlety and personal melancholy of Pablo Picasso's Blue Period stretching from 1901 to 1904. It is at this juncture that chocolate flourishes with blues. Rich, deeply balancing with nourishing Feng shui energy, chocolate brown is the ideal backdrop for soaring blue. Brown is a blend of red, blue and yellow and has many shades and tones - each producing a different effect. Brown is a stabilizing and orderly color. The red in brown gives it practical energy while the yellow and blue add mental focus. Brown gives a feeling of solidity and creates a warm, comfortable feeling of wholesomeness, naturalness and dependability.

“The whole world, as we experience it visually, comes to us through the mystic realm of color. Our entire being is nourished by it. This mystic quality of color should likewise find expression in a work of art.” Hans Hofmann, German-born American Abstract Expressionist Painter, 1880-1966

Go, Create Your Expression!

Topics: Bay Area Trade show display, Exhibit Rental, Art and nature Inspiration, contemporary space design, Cool tade show booth ideas, Art and Design, Architecture, Color, Booth Design trends 2011, Trade Show Exhibit, Custom Modular Tradeshow exhibit, Textures and Patterns, Ooeb Booth Design, Custom floor tiles, Island booth, Sarmistha Tarafder, Industrial design, Envoy Exhibit System, Blue Planet



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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!