Brand Design, Brand Marketing and Brand Psychology

Modern Booth Design: Integrated Intelligence

Posted by sarmistha tarafder on Mar 7, 2017 4:01:19 PM

 

We are living and breathing in an Age of Integration.

Every action that we now undertake is or can be integrated with the larger system. The only limiting factors being our own imagination, and if it is realizable computationally.

Being an informed citizen of this age "requires the ability to apply computational ways of thinking to design, to writing, to experimentation, to artistic expression, and to problem solving – to the very core of human intellectual activity. In this age, our ideas are no longer constrained solely by what is physically realizable, but by what is computationally realizable." {Hence the popularity of de-constructivism in modern architecture}

........An artist is now able to create an artwork that only exists when someone interacts with it – specifying a framework within which each visitor can create a work of art.

A chemist is now able to search more effectively for new compounds by modeling them before ever going into the lab. Nearly every discipline is changing, not just because of new tools but because of new computational ideas and paradigms." Source: Congressional testimony of Dr. Rita Colwell, Director National Science Foundation.

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Topics: Design Inspiration, Art and nature Inspiration, Creative Exhibition Booth Design, Art and Design, Art of Business, Innovation Design, Brand Design, Custom Modular Trade show Booth, Brand Exhibiting, Booth Design for Trade Shows, Booth Display Design, Booth Design Inspiration, Competitive Intelligence, Art and Science of Lead Generation, 2012 Design Trends, Exhibition Booth Design, Trade show Trends, Sarmistha Tarafder, Skyline Bay Area

Trade Show Exhibits: ENGAGEMENT in the Age of Enlightenment!

Posted by sarmistha tarafder on Feb 28, 2017 11:54:21 AM

 

 

When speaking at meetings or being engaged in conversations at conventions and trade shows, the conventional advice for preparing is to tell yourself you're great, there's no way you can fail.
The more effective stratagem: Instead of saying "I'm the best and I can do it," ask "How can I do it?" It's called "interrogative self-talk," and has been shown to be more effective than positive statements alone. Asking questions leads to answers. It gives you strategies for carrying out your task right at the top of your mind, and reminds you of your motivation. Source: To Sell Is Human: The Surprising Truth About Moving Others

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Topics: Exhibit Design, Art of Business, Art of Presentation, Custom Modular Trade show Booth, Art of Marketing, Modular Booth Design, Sarmistha Tarafder, Skyline Bay Area, Art of Creation, Art of Thinking

Art of Business: Seduction of Suggestion

Posted by sarmistha tarafder on Feb 20, 2017 12:47:47 PM

 

seduction IS THE ONLY ART THAT STOOD THE TEST OF TIME

LET's face IT — WE ALL LOVE TO BE SEDUCED

Some of us are implicit about it and others are a tad bit explicit about it. We all long for this sense of restlessness that drives us to do deeds that are socially not quite the norm and culturally not quite acceptable. Here is what the master seducer have to say about seduction.

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Topics: Design Inspiration, Design Tips, Graphic Design, Pop up displays, Creative Exhibition Booth Design, Art and Design, Art of Business, Exhibition Booth Design, Booth Design trends 2011, Portable Display Booths, Leonardo da vinci, Mathew May, Sfumto, Appli iphone, Sarmistha Tarafder, Trade Show Marketing

BRAND IDEAS FOR SURVIVING THE LONG HAUL

Posted by sarmistha tarafder on Feb 16, 2017 4:41:38 PM

 

[And] I have learnt from people's stories, been inspired by their hope, and been strengthened by their coming together.”
Sharad Vivek Sagar

When people come together, great things start happening. For starters, they shun the logic that had worked yesterday, but is obsolete today. They work as one organism — one mind and one soul for one mission, and thus they make something happen that is far grander than themselves.

It is your people who lends color, texture and poetry to your brand. It is your people who brings forth innovation and sees to the health, and the ultimate survival of your brand.

Since we live in an age of innovation, your job as a leader is to prepare your company for the kind of "work that does not yet exist and cannot yet be clearly defined."

HOW do you go about doing that?

For starters, you are sitting on the perch. You should be able to forecast by the soft trends and strategize by the hard trends.

Having said that, in this article, we do not talk about trends but we draw inspiration from 5 books that can help change the pattern of your brand and get you situated for the long haul.

Check it out and see if it does anything for you.

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Topics: Art of Business, Brand Power, Branding, Value Brand

Happy Valentine's Day: The Savvy Marketing Campaign Ever Launched!

Posted by sarmistha tarafder on Feb 13, 2017 11:49:48 AM

LOVE IS THE SOURCE OF THE FUTURE.
Love is . . . The fury of the storm, The calm in the rainbow.
LOVE IS THE SOURCE OF PASSION.
LOVE IS THE SOURCE OF REALITY.
LOVE IS THE SOURCE OF UNITY.
LOVE IS THE SOURCE OF SUCCESS.  Susan Polis Schutz

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Topics: Graphic Design, Art and nature Inspiration, Art of Business, Trade Fair Design, Art of Presentation, Brand Exhibiting, Art of Marketing, Booth Design Inspiration, Architectural Display Signs, trade show booths, Art and Science of Lead Generation, Exhibition Booth Design, geometric design, Color inspiration, Art of Thinnking, Trade show Booth ideas, Trade Show Booth Design, Trends in Booth Design, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, trade show exhibiting, Trade Show Displays, Brand, Art of Ancient Wisdom, Characteristics of Famous Brands, trade show exhibit graphics

End of Business As YOU KNOW IT. Rethink!

Posted by sarmistha tarafder on Sep 9, 2014 6:44:00 PM

 
 
 
Updated Oct 2016
 
 
We have reached a point in human evolution where society and technology is moving at a tremendous velocity. The scary part: our brains are not designed to evolve this fast.
“The real problem of humanity is the following: we have paleolithic emotions; medieval institutions; and god-like technology. And it is terrifically dangerous, and it is now approaching a point of crisis overall.” E.O Wison
 
 

If you are in the B2B Business or in the B2C business here are two books that are must read for your survival. It will question your business strategy arm you expansive insights. Rebecca Costa in her book, The Watchman's Rattle: Thinking Our Way Out of Extinction, writes how ancient civilizations collapsed because they hit a cognitive limitation. Are we headed for a similar collapse? Can it be prevented?


Brain Solis, on the ther hand, explores the concept of "digital darwinism"– the evolution of consumer behavior when society and technology evolve faster than one’s ability to adapt. In his book,  End of Business As Usual, he talks about the persistent pounding of technology, including social, mobile, and real time web. He says, brand executives have a hard time appreciating what needs to change because they don’t live their brand the way their customers do, and if they don’t live it they can’t understand why adapting to evolving audience expectations is so important. 

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Topics: Art of Business, End of Business As Usual, 4th Industrial Revolution, brand and business model

Open Booth Design: The Nuance of Numbers

Posted by sarmistha tarafder on Jun 13, 2014 4:35:00 PM

“Whenever a man can get hold of numbers, they are invaluable: if correct, they assist in informing his own mind, but they are still more useful in deluding the minds of others. Numbers are the masters of the weak, but the slaves of the strong.”
Charles Babbage, Passages from the Life of a Philosopher

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Topics: Exhibit Design, Art and nature Inspiration, Art of Business, Brand Design, Art of Presentation, Booth Design Inspiration, Exhibition Booth Design, Booth Staffers, Art of Enticement, Sarmistha Tarafder, Art of Creation, Art of Ancient Wisdom

4 Power Body Languages To Ensure Success At Trade Show Exhibiting

Posted by sarmistha tarafder on Nov 15, 2013 11:27:00 AM

 

Average trade show exhibitors present themselves in an average way. You, [if you are reading this article], do not want to be average. You want to be phenomenal. You want people to remember YOU! That means, you consciously participate in the Think–Feel–Do Loop

 

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Topics: Art of Business, Art of Marketing, Booth Staffing, Booth Staffers, employee motivation, Sarmistha Tarafder

The Art of Thriving

Posted by sarmistha tarafder on Nov 7, 2013 12:32:00 PM

We are living in disruptive times. This is not the first time.

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Topics: Brand Marketing, Exhibit Design, Art of Business, Brand Design, Brand Exhibiting, Art of Marketing, Value of Tradeshows, Sarmistha Tarafder, Art of Creation, Brand Power

Compelling Booth Design: Create Beyond Limits!

Posted by sarmistha tarafder on Sep 4, 2012 2:37:00 PM



Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. ~ Guy Kawasaki

You trade show booth is your space that you use for sharing knowledge and inspiring conversation. It is a channel for enchantment. It is the space where your brand image is broadcasted. It prompts people to form perceptions about your company and your products. It is reflected in the angles of your product; it is embedded in the curves of your booth architecture, it is pronounced in the stylistic images, the texture of floor that you walk on and the uniqueness of the furniture that you use. The exhibit design is a powerful display of your brand psychology.

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Topics: Trade Show Exhibits, Tradeshow booth design, Art and Design, Art of Business, Architecture, Art of Presentation, Art of Marketing, Booth Design Lounge, Architectural Display Signs, applied geometry, Sarmistha Tarafder, Elegant design, Angled Island Booth, Island Booth Design, Angular Booth Design, Trendy Booth Design, Tribe

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About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!