Brand Design, Brand Marketing and Brand Psychology

Display Booth Design: The Principle of Repetition

Posted by sarmistha tarafder on Mar 13, 2017 1:55:35 PM

 

"Basically, the idea is that with everyone striving to be revolutionary, you will be most revolutionary if you try to be ordinary."

Denise Scott Brown

Ordinary does not have to be boring. Ordinary does not have to be sedative. Though, some believe that ordinary dulls the senses and cloaks the wonder of existence.

I say, ordinary sets us up with limitation and it is this limitation that inspires us to glimpse into the realm of extra-ordinary.

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Topics: Art and nature Inspiration, Art of Presentation, Art of Marketing, Exhibition Booth Design, Design Principle of Repetition, Sarmistha Tarafder

Trade Show Exhibits: ENGAGEMENT in the Age of Enlightenment!

Posted by sarmistha tarafder on Feb 28, 2017 11:54:21 AM

 

 

When speaking at meetings or being engaged in conversations at conventions and trade shows, the conventional advice for preparing is to tell yourself you're great, there's no way you can fail.
The more effective stratagem: Instead of saying "I'm the best and I can do it," ask "How can I do it?" It's called "interrogative self-talk," and has been shown to be more effective than positive statements alone. Asking questions leads to answers. It gives you strategies for carrying out your task right at the top of your mind, and reminds you of your motivation. Source: To Sell Is Human: The Surprising Truth About Moving Others

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Topics: Exhibit Design, Art of Business, Art of Presentation, Custom Modular Trade show Booth, Art of Marketing, Modular Booth Design, Sarmistha Tarafder, Skyline Bay Area, Art of Creation, Art of Thinking

Happy Valentine's Day: The Savvy Marketing Campaign Ever Launched!

Posted by sarmistha tarafder on Feb 13, 2017 11:49:48 AM

LOVE IS THE SOURCE OF THE FUTURE.
Love is . . . The fury of the storm, The calm in the rainbow.
LOVE IS THE SOURCE OF PASSION.
LOVE IS THE SOURCE OF REALITY.
LOVE IS THE SOURCE OF UNITY.
LOVE IS THE SOURCE OF SUCCESS.  Susan Polis Schutz

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Topics: Graphic Design, Art and nature Inspiration, Art of Business, Trade Fair Design, Art of Presentation, Brand Exhibiting, Art of Marketing, Booth Design Inspiration, Architectural Display Signs, trade show booths, Art and Science of Lead Generation, Exhibition Booth Design, geometric design, Color inspiration, Art of Thinnking, Trade show Booth ideas, Trade Show Booth Design, Trends in Booth Design, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, trade show exhibiting, Trade Show Displays, Brand, Art of Ancient Wisdom, Characteristics of Famous Brands, trade show exhibit graphics

Open Booth Design: The Nuance of Numbers

Posted by sarmistha tarafder on Jun 13, 2014 4:35:00 PM

“Whenever a man can get hold of numbers, they are invaluable: if correct, they assist in informing his own mind, but they are still more useful in deluding the minds of others. Numbers are the masters of the weak, but the slaves of the strong.”
Charles Babbage, Passages from the Life of a Philosopher

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Topics: Exhibit Design, Art and nature Inspiration, Art of Business, Brand Design, Art of Presentation, Booth Design Inspiration, Exhibition Booth Design, Booth Staffers, Art of Enticement, Sarmistha Tarafder, Art of Creation, Art of Ancient Wisdom

Island Booth Design Ideas: United We Evolve, Divided We Accomplish!

Posted by sarmistha tarafder on Jun 11, 2013 12:26:00 PM

The common phrase, "united we stand, divided we fall" has long been used by nations and leaders to inspire people in presence of clear and imminent danger. However, when it comes to laying out the floor plan for your trade show booth design in a limited space (e.g 20' x 30' as shown above), distinctly dividing the floor space in to two unique areas, 'Love' and 'Work' might be a good idea to propel your brand into action.
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Topics: Brand Marketing, Exhibit Design, Cool tade show booth ideas, Creative Exhibition Booth Design, Hanging Display Banners, Booth Flooring, 21st century, Architecture, Innovation Design, Brand Design, Brand Potential, Hanging Structure, Display Show Design, Art of Presentation, custom modular exhibits, Custom Modular Trade show Booth, Brand Exhibiting, Brand Perception, Booth Design for Trade Shows, Booth Display Design, Art of Marketing, Hanging Sign, Booth Design Lounge, Idea Brands, Booth Design Inspiration, Architectural Display Signs, Communication Arts, 2013 Design Trends, Sarmistha Tarafder

Creativity Demystified!

Posted by sarmistha tarafder on May 24, 2013 3:14:00 PM



“Don't just be a consumer, be a creator. Somewhere inside you is a masterpiece waiting to be exposed.”

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Topics: Art and nature Inspiration, Art and Design, Art of Presentation, Mozart, Creativity Desmystified, Sarmistha Tarafder, Art of Creation, Art of Thinking, Art of Ancient Wisdom

Modern Booth Design: Art of Enticement!

Posted by sarmistha tarafder on Jan 18, 2013 12:23:00 PM


We are living in exciting times. The concept of traditional marketing is being challenged every day. Fresh waves of ideas are consistently hitting the shores. The blogosphere is inundated with articles describing the fact that brand equity cannot be linked to actual firm equityor any other recognized financial metric. There is a huge uproar that in a world infused with social-media madness; "traditional marketing and sales not only doesn't work so well, it doesn't make sense." A lot of speculation rolls around the market place as to what is going to replace the old medium; new possibilities of peer influence-based, community-oriented marketing hold much greater promise for creating sustained growth through authentic customer relationships.”

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Topics: Trade Show Exhibits, Tradeshow booth design, Art and Design, Art of Presentation, Art of Marketing, Persuasion Marketing, Trends in Booth Design, Art of Enticement, Sarmistha Tarafder, Art of Creation, Trendy Booth Design

Art of Creativity: Intent on Insight

Posted by sarmistha tarafder on Sep 11, 2012 6:53:00 PM

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Topics: Design Tips, Graphic Design, Art and nature Inspiration, Art and Design, Art of Presentation, Exhibition Booth Design, Intellectual design, Sarmistha Tarafder, Art of Creation, Design Principles, Elegant design, Art of Thinking, Inspiration 2012, Insight and creativity

Compelling Booth Design: Create Beyond Limits!

Posted by sarmistha tarafder on Sep 4, 2012 2:37:00 PM



Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. ~ Guy Kawasaki

You trade show booth is your space that you use for sharing knowledge and inspiring conversation. It is a channel for enchantment. It is the space where your brand image is broadcasted. It prompts people to form perceptions about your company and your products. It is reflected in the angles of your product; it is embedded in the curves of your booth architecture, it is pronounced in the stylistic images, the texture of floor that you walk on and the uniqueness of the furniture that you use. The exhibit design is a powerful display of your brand psychology.

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Topics: Trade Show Exhibits, Tradeshow booth design, Art and Design, Art of Business, Architecture, Art of Presentation, Art of Marketing, Booth Design Lounge, Architectural Display Signs, applied geometry, Sarmistha Tarafder, Elegant design, Angled Island Booth, Island Booth Design, Angular Booth Design, Trendy Booth Design, Tribe

Face to Face Marketing: The Millennials Have Arrived.

Posted by sarmistha tarafder on Aug 27, 2012 10:29:00 AM


"Are you ready to communicate with them?"

Technology is the language and the fashion of this generation. Extremely savvy and constantly wired this generation could be the most educated in American history (according to a study conducted by Pew Research Center). Being "digital natives", they are on a path of constant learning, upgrading and sharing. In her book, Chasing Youth Culture And Getting It Right, Tina Wells discusses how crucial technology is in their lives. "If you want to engage with Millennials, you must understand the role technology plays in their lives. When we get scared of it as marketers, we tend to disconnect with our consumers. Technology doesn’t kill magazines or newspapers or music. What hurts these media is when we decide to stop innovating. Content is king, and always will be. Create an engaging experience with content, no matter what the platform, and consumers will engage"

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Topics: Art of Business, Art of Presentation, Art of Marketing, Art of Thinnking, Trade Show Booth Design, trade show marketing to Millenials, Sarmistha Tarafder, Art of Creation, Trade Show Displays, Face-to-Face Marketing

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About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!