Brand Design, Brand Marketing and Brand Psychology

Happy Valentine's Day: The Savvy Marketing Campaign Ever Launched!

Posted by sarmistha tarafder on Feb 13, 2017 11:49:48 AM

LOVE IS THE SOURCE OF THE FUTURE.
Love is . . . The fury of the storm, The calm in the rainbow.
LOVE IS THE SOURCE OF PASSION.
LOVE IS THE SOURCE OF REALITY.
LOVE IS THE SOURCE OF UNITY.
LOVE IS THE SOURCE OF SUCCESS.  Susan Polis Schutz

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Topics: Graphic Design, Art and nature Inspiration, Art of Business, Trade Fair Design, Art of Presentation, Brand Exhibiting, Art of Marketing, Booth Design Inspiration, Architectural Display Signs, trade show booths, Art and Science of Lead Generation, Exhibition Booth Design, geometric design, Color inspiration, Art of Thinnking, Trade show Booth ideas, Trade Show Booth Design, Trends in Booth Design, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, trade show exhibiting, Trade Show Displays, Brand, Art of Ancient Wisdom, Characteristics of Famous Brands, trade show exhibit graphics

2014 Trends In Sight: Design Your Exhibit With This Insight!

Posted by sarmistha tarafder on Nov 22, 2013 12:15:00 PM

 

 

While technology has provided convenience, flexibility, and global connectivity in our daily lives, it has also made us long for the warmth of more tactile experiences — things with a human touch. This creative research from Corbis Images suggest we’re recognizing the need to slow down and unplug, allowing time for low-tech activities, creative pursuits, and relationships.

 

We are living in a techno-centric era. Technology is firmly planted in our lives. As geography and time zones blurr giving access to 24/7 media, communication and entertainment – as global citizens we are tired, stressed out and chaotic than ever before. Technology is supposed to give us the opportunity to be creative and constructive. Instead, as a nation we suffer from massive ADD in the grips of imminent nervous breakdown. As a result, stress reduction has become a top priority.

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Topics: Exhibit Design, Art of Marketing, Exhibition Booth Design, Art of Thinnking, 2014 design trend, Sarmistha Tarafder, Art of Creation, Art of Thinking

Face to Face Marketing: The Millennials Have Arrived.

Posted by sarmistha tarafder on Aug 27, 2012 10:29:00 AM


"Are you ready to communicate with them?"

Technology is the language and the fashion of this generation. Extremely savvy and constantly wired this generation could be the most educated in American history (according to a study conducted by Pew Research Center). Being "digital natives", they are on a path of constant learning, upgrading and sharing. In her book, Chasing Youth Culture And Getting It Right, Tina Wells discusses how crucial technology is in their lives. "If you want to engage with Millennials, you must understand the role technology plays in their lives. When we get scared of it as marketers, we tend to disconnect with our consumers. Technology doesn’t kill magazines or newspapers or music. What hurts these media is when we decide to stop innovating. Content is king, and always will be. Create an engaging experience with content, no matter what the platform, and consumers will engage"

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Topics: Art of Business, Art of Presentation, Art of Marketing, Art of Thinnking, Trade Show Booth Design, trade show marketing to Millenials, Sarmistha Tarafder, Art of Creation, Trade Show Displays, Face-to-Face Marketing

Art of Thinking: The Critical | Creative Dichotomy

Posted by sarmistha tarafder on Dec 8, 2011 1:06:00 PM

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Topics: Graphic Design, Art and nature Inspiration, Art and Design, Art of Business, Art of Presentation, Inspiration, Right Brain, Art of Thinnking, Roger Martin, Roman emperor Marcus Aurelius, Left Brain, Eric Lewis, Sarmistha Tarafder, Art of Creation, Art of Ancient Wisdom, Art of Leadership

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About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!