Brand Design, Brand Marketing and Brand Psychology

BRAND BY DESIGN - CONQUER THE CONVERSION FACTORS

Posted by sarmistha tarafder on Aug 23, 2017 1:47:50 PM

 

LET'S START WITH CELEBRATION

Our brain is designed to run on auto pilot.

That is the reason why change is hard, laborious and outright painful. This is the reason why the baggage of lethargy weighs us down, when we have to make a purchase decision for our company that will affect our productivity and the way we conduct our business with our customers. Be aware, that this is the frame of mind of your buyers.

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Topics: Brand Marketing, Brand Design, Brand Exhibiting, Brand Perception, brand and business model

Modern Booth Design: Integrated Intelligence

Posted by sarmistha tarafder on Mar 7, 2017 4:01:19 PM

 

We are living and breathing in an Age of Integration.

Every action that we now undertake is or can be integrated with the larger system. The only limiting factors being our own imagination, and if it is realizable computationally.

Being an informed citizen of this age "requires the ability to apply computational ways of thinking to design, to writing, to experimentation, to artistic expression, and to problem solving – to the very core of human intellectual activity. In this age, our ideas are no longer constrained solely by what is physically realizable, but by what is computationally realizable." {Hence the popularity of de-constructivism in modern architecture}

........An artist is now able to create an artwork that only exists when someone interacts with it – specifying a framework within which each visitor can create a work of art.

A chemist is now able to search more effectively for new compounds by modeling them before ever going into the lab. Nearly every discipline is changing, not just because of new tools but because of new computational ideas and paradigms." Source: Congressional testimony of Dr. Rita Colwell, Director National Science Foundation.

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Topics: Design Inspiration, Art and nature Inspiration, Creative Exhibition Booth Design, Art and Design, Art of Business, Innovation Design, Brand Design, Custom Modular Trade show Booth, Brand Exhibiting, Booth Design for Trade Shows, Booth Display Design, Booth Design Inspiration, Competitive Intelligence, Art and Science of Lead Generation, 2012 Design Trends, Exhibition Booth Design, Trade show Trends, Sarmistha Tarafder, Skyline Bay Area

EXHIBIT DESIGN - A TRIP TO THE NEVER NEVER LAND

Posted by sarmistha tarafder on Jul 13, 2015 11:33:31 AM


"I like to think that one day after I die, at least one small particle of me - of all the particles that will spread everywhere - will float all the way to Neverland, and be part of a flower or something like that... I like to think that nothing's final, and that everyone gets to be together even when it looks like they don't, that it all works out even when all the evidence seems to say something else, that you and I are always young in the woods, and that I'll see you sometime again, even if it's not with any kind of eyes I know of or understand. I wouldn't be surprised if that is the way things go after all - that all things end happy." ― Jodi Lynn Anderson, Tiger Lily

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Topics: Exhibit Design, Art and Design, Brand Design, Trade Show Booth Design, Sarmistha Tarafder, magic and fantasy in exhibit design, neverland

Do Something Crazy: We Did!

Posted by sarmistha tarafder on Apr 6, 2015 12:00:00 PM

 

Our corp brand guide says: Secondary Colors (use sparingly).

BUT, WE DID THE OPPOSITE.

We ventured out from the safe world of safe blues and cool greys and expressed our true nature; the innovative culture that we cultivate.

The result, a space of high energy super charged with high creativity. The venue: ExhibitorLive 2015.

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Topics: Brand Marketing, Brand Design, Brand Perception, trade show booth graphics, Trade Show Booth Design, Sarmistha Tarafder, Brand, event marketing

THE Verve of Value. Why you ought to be a value brand?

Posted by sarmistha tarafder on Mar 3, 2015 4:41:00 PM

 

"Whatever is common is despised. Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetic."

Apparently being bombarded by brand clutter is not something new. The above excerpt is part of the essay written by Samuel Johnson published on January 20, 1759, for his magazine The Idler. Moving closer to our times, in 1988, NY Times reported that a typical consumer is deluged by 5000 brand messages a day which amounts to 2 million a year.

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Topics: Brand Marketing, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Brand Colors, Sarmistha Tarafder, Brand Power, Brand virtue, Value Brand

Skip the Exhibit Design. Just Show Up at CES 2016!

Posted by sarmistha tarafder on Jan 20, 2015 3:45:00 PM

Las Vegas is many things to many people. For some, it is a desert mirage defining human prowess while defying nature, for others, it is an "uninhabitable city of complete uninhibition",  and for the few some, "Vegas means comedy, tragedy, happiness and sadness all at the same time."

Whatever it may be, nothing speaks of the fun and folly of Vegas, as does one tag line: 'What Happens Here, Stays Here.' It is the most quoted, most talked about and most recognized ad campaign that made Vegas the destination city for the guiltless freedom to be anyone, do anything and feel anything. 

Perhaps, that is the reason why CES has been historically very successful in Vegas. It gave the so called geeks and techies a reason to enjoy the fresh breeze of freedom with out the agony of accountability. Having said that, today, with the tempest of technology and digital media, CES is the place to be for companies of all shapes and sizes. It is the happening place... To do new things, to learn new things, to forge new partnership with new alliances. 

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Topics: Brand Marketing, Brand Design, Brand Exhibiting, Trade shows, Sarmistha Tarafder

Open Booth Design: The Nuance of Numbers

Posted by sarmistha tarafder on Jun 13, 2014 4:35:00 PM

“Whenever a man can get hold of numbers, they are invaluable: if correct, they assist in informing his own mind, but they are still more useful in deluding the minds of others. Numbers are the masters of the weak, but the slaves of the strong.”
Charles Babbage, Passages from the Life of a Philosopher

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Topics: Exhibit Design, Art and nature Inspiration, Art of Business, Brand Design, Art of Presentation, Booth Design Inspiration, Exhibition Booth Design, Booth Staffers, Art of Enticement, Sarmistha Tarafder, Art of Creation, Art of Ancient Wisdom

Exhibit Design Challenge: How Unique is your Brand?

Posted by sarmistha tarafder on May 2, 2014 6:13:00 PM

Marketing is all about making a meaningful differentiation. You simply have to look, feel and be different. Being different gets you noticed. And, “If you don’t get noticed, you don’t have anything."

 

You just have to get noticed. The challenge is how?

We live in a world of information overload. “Every two days we create as much information as we did from the dawn of civilization up until 2003,” according to former Google CEO, Eric Schmidt. Today, we are fortunate to have have way more than trillion web pages of information at our fingertips. The unfortunate part is, as humans our brains can consume only so much information at any given time. Given this digitalscape that we preside over, it is quite challenging for a brand to strike out as unique. But, if you are exhibiting at trade shows your chances of striking out as a unique brand player suddenly got a whole lot better.

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Topics: Brand Marketing, Trade Fair Design, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Brand Colors, Trade show Booth ideas, Trade Show Booth Design, The Value of Tradeshows, Sarmistha Tarafder, Brand Power, Brand virtue

The Art of Thriving

Posted by sarmistha tarafder on Nov 7, 2013 12:32:00 PM

We are living in disruptive times. This is not the first time.

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Topics: Brand Marketing, Exhibit Design, Art of Business, Brand Design, Brand Exhibiting, Art of Marketing, Value of Tradeshows, Sarmistha Tarafder, Art of Creation, Brand Power

Island Booth Design Ideas: United We Evolve, Divided We Accomplish!

Posted by sarmistha tarafder on Jun 11, 2013 12:26:00 PM

The common phrase, "united we stand, divided we fall" has long been used by nations and leaders to inspire people in presence of clear and imminent danger. However, when it comes to laying out the floor plan for your trade show booth design in a limited space (e.g 20' x 30' as shown above), distinctly dividing the floor space in to two unique areas, 'Love' and 'Work' might be a good idea to propel your brand into action.
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Topics: Brand Marketing, Exhibit Design, Cool tade show booth ideas, Creative Exhibition Booth Design, Hanging Display Banners, Booth Flooring, 21st century, Architecture, Innovation Design, Brand Design, Brand Potential, Hanging Structure, Display Show Design, Art of Presentation, custom modular exhibits, Custom Modular Trade show Booth, Brand Exhibiting, Brand Perception, Booth Design for Trade Shows, Booth Display Design, Art of Marketing, Hanging Sign, Booth Design Lounge, Idea Brands, Booth Design Inspiration, Architectural Display Signs, Communication Arts, 2013 Design Trends, Sarmistha Tarafder

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About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!