Brand Design, Brand Marketing and Brand Psychology

BRAND BY DESIGN - CONQUER THE CONVERSION FACTORS

Posted by sarmistha tarafder on Aug 23, 2017 1:47:50 PM

 

LET'S START WITH CELEBRATION

Our brain is designed to run on auto pilot.

That is the reason why change is hard, laborious and outright painful. This is the reason why the baggage of lethargy weighs us down, when we have to make a purchase decision for our company that will affect our productivity and the way we conduct our business with our customers. Be aware, that this is the frame of mind of your buyers.

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Topics: Brand Marketing, Brand Design, Brand Exhibiting, Brand Perception, brand and business model

Integrate Instagram and Boost Brand Buzz For Your Trade Show Marketing

Posted by sarmistha tarafder on Mar 6, 2017 11:41:14 AM

 

REMEDY FOR A CULTURE SUFFERING FROM ADHD?

Given that an average American attention span in 2013 was around 8 seconds long; it is no wonder that Instagram is one of the fastest growing social media platforms with over 200 million users. (source: Techcruch) Of course, beautiful filters contribute to much of its' success, but, you can also create stunning images and videos and share it across other social channels with the click of your finger (well not really, they just market it that way).

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Topics: Brand Marketing, trade show marketing to Millenials, Sarmistha Tarafder, Trade Show Marketing, instagram

Change, Challenge and Charge Your Brand Marketing - PART 3   [TAKE CHARGE]

Posted by sarmistha tarafder on Oct 7, 2015 3:32:56 PM

 

Sometime, about 400,000 years ago, our ancestors mastered fire. This phenomenal breakthrough changed our diets, extended our days, unleashed our imaginations and inspired us to ponder about the heavens.

Today, our world is very different. We live in flattened world - both metaphorically and psychologically. Our body and mind has never, ever been so fragmented before. Our body remains in physical space, while the brain travels in a virtual space that is both nowhere and everywhere at once. Our nervous system is getting bombarded by this pool of data, which is not influenced "just by the environment—as was the case for millennia—but abstractly, virtually."

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Topics: Brand Marketing, Idea Brands, Brand Power, Branding, PaloAlto Networks, Sephora BeautyTalk, Avon Cancer Walk

CHANGE, CHALLENGE AND CHARGE YOUR BRAND MARKETING - PART 2 [THE CHALLENGE]

Posted by sarmistha tarafder on Sep 9, 2015 12:05:19 PM

 

Remember, about 10 years ago all the rave about RAZR phones. Motorola was determined to be the "King of the Thin." For a while it did. It rode the crest of the RAZR wave, often slashing prices and narrowing margins to keep the device flying off shelves. And, it bitterly paid for it. "We didn't look at what's going to disrupt [the RAZR] ... someone else was. We didn't invest in disrupting our own leadership." (Yes, 10 years is an eternity. And, Motorola exists as a tiny residue in our distant memory.)

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Topics: Brand Marketing, Trade Show Marketing, Trade Show, event marketing

Change, Challenge and Charge Your Brand Marketing - PART 1 [The CHANGE]

Posted by sarmistha tarafder on Aug 4, 2015 3:47:00 PM

 

 

 

Updated October 2016

Initially, I started this as one article. But, shortly, I realized the magnitude of the subject line. It wants to be a TRILOG - (not a word from the Webster dictionary, of course.) I am breaking it up in 3 parts and this is the first part of the newly coined word Trilog. Let me know what your feelings are about this word. I am kind of liking it.

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Topics: Graphic Design, Brand Marketing, Open Booth Design, Trade Show Marketing, Technology, Brand, Branding, Trade Show, Healthcare, Disruption

Do Something Crazy: We Did!

Posted by sarmistha tarafder on Apr 6, 2015 12:00:00 PM

 

Our corp brand guide says: Secondary Colors (use sparingly).

BUT, WE DID THE OPPOSITE.

We ventured out from the safe world of safe blues and cool greys and expressed our true nature; the innovative culture that we cultivate.

The result, a space of high energy super charged with high creativity. The venue: ExhibitorLive 2015.

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Topics: Brand Marketing, Brand Design, Brand Perception, trade show booth graphics, Trade Show Booth Design, Sarmistha Tarafder, Brand, event marketing

IT IS THE AGE OF SMARTS. HOW DO YOU WISH TO STAND OUT?

Posted by sarmistha tarafder on Mar 17, 2015 1:27:00 PM

 

 

Updated Oct 7, 2016

Look everywhere and anywhere around you. There is no escaping it.

Once that which was on the periphery has now engulfed us. It has invaded our minds, our lives, our passion and our profession. Every single thing that we care about in our life has been touched by high science, that went through a process of intense purification, only to leave us with an uniquely simplified version of its original form.

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Topics: Graphic Design, Brand Marketing, Daniel Pink, Sarmistha Tarafder, Creativity, Technology, Brand, art of smart, Alvin Toffler

THE Verve of Value. Why you ought to be a value brand?

Posted by sarmistha tarafder on Mar 3, 2015 4:41:00 PM

 

"Whatever is common is despised. Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetic."

Apparently being bombarded by brand clutter is not something new. The above excerpt is part of the essay written by Samuel Johnson published on January 20, 1759, for his magazine The Idler. Moving closer to our times, in 1988, NY Times reported that a typical consumer is deluged by 5000 brand messages a day which amounts to 2 million a year.

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Topics: Brand Marketing, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Brand Colors, Sarmistha Tarafder, Brand Power, Brand virtue, Value Brand

What the heck is Return on Attention?

Posted by sarmistha tarafder on Feb 6, 2015 2:10:00 PM

As Seth Godin rightfully puts it, "The cost of inventing, prototyping, manufacturing and especially advertising a new thing, concept, service or organization is a tiny fraction of what it used to be. In some industries, you can do it for 1% of what it used to cost."

 

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Topics: Graphic Design, Brand Marketing, Trade Fair Design, Brand Perception, Sarmistha Tarafder, Marketing, Return on Attention, John Hagel

Skip the Exhibit Design. Just Show Up at CES 2016!

Posted by sarmistha tarafder on Jan 20, 2015 3:45:00 PM

Las Vegas is many things to many people. For some, it is a desert mirage defining human prowess while defying nature, for others, it is an "uninhabitable city of complete uninhibition",  and for the few some, "Vegas means comedy, tragedy, happiness and sadness all at the same time."

Whatever it may be, nothing speaks of the fun and folly of Vegas, as does one tag line: 'What Happens Here, Stays Here.' It is the most quoted, most talked about and most recognized ad campaign that made Vegas the destination city for the guiltless freedom to be anyone, do anything and feel anything. 

Perhaps, that is the reason why CES has been historically very successful in Vegas. It gave the so called geeks and techies a reason to enjoy the fresh breeze of freedom with out the agony of accountability. Having said that, today, with the tempest of technology and digital media, CES is the place to be for companies of all shapes and sizes. It is the happening place... To do new things, to learn new things, to forge new partnership with new alliances. 

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Topics: Brand Marketing, Brand Design, Brand Exhibiting, Trade shows, Sarmistha Tarafder

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!