Brand Design, Brand Marketing and Brand Psychology

BRAND IDEAS FOR SURVIVING THE LONG HAUL

Posted by sarmistha tarafder on Feb 16, 2017 4:41:38 PM

 

[And] I have learnt from people's stories, been inspired by their hope, and been strengthened by their coming together.”
Sharad Vivek Sagar

When people come together, great things start happening. For starters, they shun the logic that had worked yesterday, but is obsolete today. They work as one organism — one mind and one soul for one mission, and thus they make something happen that is far grander than themselves.

It is your people who lends color, texture and poetry to your brand. It is your people who brings forth innovation and sees to the health, and the ultimate survival of your brand.

Since we live in an age of innovation, your job as a leader is to prepare your company for the kind of "work that does not yet exist and cannot yet be clearly defined."

HOW do you go about doing that?

For starters, you are sitting on the perch. You should be able to forecast by the soft trends and strategize by the hard trends.

Having said that, in this article, we do not talk about trends but we draw inspiration from 5 books that can help change the pattern of your brand and get you situated for the long haul.

Check it out and see if it does anything for you.

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Topics: Art of Business, Brand Power, Branding, Value Brand

REAWAKEN YOUR BRAND — REHABILITATE YOUR BUSINESS MODEL

Posted by sarmistha tarafder on Oct 31, 2016 3:06:48 PM

 

CHANGE OR COLLAPSE

The industry that, which is the stronghold of the American economy was dumbfounded. They heard the unthinkable.

“You can fight [the end of car ownership], and that will probably not turn out well. Or you can acknowledge that this is happening. This is real, serious, and going to change your world." This ultimatum was delivered by the Lyft president and co-founder John Zimmer, at the Los Angeles Auto Show, a couple of years ago.

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Topics: Sarmistha Tarafder, Brand Power, Brand, Branding, brand and business model, Trade and Commerce

BRAND DESIGN — HOW DO I STAND OUT?

Posted by sarmistha tarafder on Feb 22, 2016 1:57:43 PM

 

 

 

 


The 'SHOCK AND AWE" does work sometimes. However, you do have to work hard at it — each time, every time. And, often you have to resort to manipulation, which is not always a good idea.

THE EASIER ROUTE to EXPLORE ... REDEFINE YOUR OPPORTUNITY...

By all traditional definition, modern art was not a very pretty sight. It was actually rather ugly. It was devoid of definition, fluidity and the perfect perspective proportions that the Renaissance was all about.

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Topics: Brand Power, Picasso, Matisse, 20th Century Mordernism

Change, Challenge and Charge Your Brand Marketing - PART 3   [TAKE CHARGE]

Posted by sarmistha tarafder on Oct 7, 2015 3:32:56 PM

 

Sometime, about 400,000 years ago, our ancestors mastered fire. This phenomenal breakthrough changed our diets, extended our days, unleashed our imaginations and inspired us to ponder about the heavens.

Today, our world is very different. We live in flattened world - both metaphorically and psychologically. Our body and mind has never, ever been so fragmented before. Our body remains in physical space, while the brain travels in a virtual space that is both nowhere and everywhere at once. Our nervous system is getting bombarded by this pool of data, which is not influenced "just by the environment—as was the case for millennia—but abstractly, virtually."

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Topics: Brand Marketing, Idea Brands, Brand Power, Branding, PaloAlto Networks, Sephora BeautyTalk, Avon Cancer Walk

THE Verve of Value. Why you ought to be a value brand?

Posted by sarmistha tarafder on Mar 3, 2015 4:41:00 PM

 

"Whatever is common is despised. Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetic."

Apparently being bombarded by brand clutter is not something new. The above excerpt is part of the essay written by Samuel Johnson published on January 20, 1759, for his magazine The Idler. Moving closer to our times, in 1988, NY Times reported that a typical consumer is deluged by 5000 brand messages a day which amounts to 2 million a year.

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Topics: Brand Marketing, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Brand Colors, Sarmistha Tarafder, Brand Power, Brand virtue, Value Brand

Exhibit Design Challenge: How Unique is your Brand?

Posted by sarmistha tarafder on May 2, 2014 6:13:00 PM

Marketing is all about making a meaningful differentiation. You simply have to look, feel and be different. Being different gets you noticed. And, “If you don’t get noticed, you don’t have anything."

 

You just have to get noticed. The challenge is how?

We live in a world of information overload. “Every two days we create as much information as we did from the dawn of civilization up until 2003,” according to former Google CEO, Eric Schmidt. Today, we are fortunate to have have way more than trillion web pages of information at our fingertips. The unfortunate part is, as humans our brains can consume only so much information at any given time. Given this digitalscape that we preside over, it is quite challenging for a brand to strike out as unique. But, if you are exhibiting at trade shows your chances of striking out as a unique brand player suddenly got a whole lot better.

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Topics: Brand Marketing, Trade Fair Design, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Brand Colors, Trade show Booth ideas, Trade Show Booth Design, The Value of Tradeshows, Sarmistha Tarafder, Brand Power, Brand virtue

The Art of Thriving

Posted by sarmistha tarafder on Nov 7, 2013 12:32:00 PM

We are living in disruptive times. This is not the first time.

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Topics: Brand Marketing, Exhibit Design, Art of Business, Brand Design, Brand Exhibiting, Art of Marketing, Value of Tradeshows, Sarmistha Tarafder, Art of Creation, Brand Power

Graphic Design: Evoke Emotion | Assassination of a Famous Nut Artist!

Posted by sarmistha tarafder on Jun 3, 2013 12:52:00 PM

UPDATED NOV 2016

 

 

SETTING THE SCENE — THE GUIDANCE OF GROTESQUE

 

This self-portrait was based on a drawing made by Arneson’s son Kregg when the artist and his first wife was in the midst of a marital crisis. Although the representation echoes Renaissance bust of mortally wounded martyred saints, the wildly exaggerated grotesque details—such as the exploding gun, bloody knife and arrow, and globs of blood and snot—recall the style of cartoon and comic strips.

The sculpture is one of Arneson’s most emotionally expressive self-portrait. He was prolific in creating self-portraits using photographs, mirrors, and drawings. Each expression seemed to reveal a different emotion. His self-referential portraits, that are iconic and humorous, sends us on a mission to explore universal concepts of feeling, sentiments, reaction and response.

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Topics: Trade Show Graphics, Art and nature Inspiration, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Communication Arts, Creative Marketing, Creativity on Call, Custom Modular, Art of Enticement, Sarmistha Tarafder, Art of Creation, Creativity, Brand Power, Brand, Brand virtue

Brand Expression: Drive Demand Through Creativity!

Posted by sarmistha tarafder on May 14, 2013 1:01:00 PM

 

 

Updated March 2017

SOME BRANDS ARE CATEGORIZED AS CLASSIC

“Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is we’re not that dumb and we’re not that smart." 
Don Keough
- At the 1985 press conference announcing the return of ‘classic’ Coke following consumer backlash to New Coke

Coke is one of global brands that drives value and derives strength by constantly re-making itself. Because, once you accept your limits you can aspire towards going beyond them — both creatively and consciously.

Hence, you achieve the status of 'classic' — you somehow manage to be masterly all the time. 

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Topics: Brand Marketing, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Communication Arts, Brand Colors, Color inspiration, Sarmistha Tarafder, Brand Power, Brand, Brand virtue, Branding, Characteristics of Famous Brands

Brand Engagement: The Kinetics of KISS

Posted by sarmistha tarafder on Jul 24, 2012 12:59:00 PM

Brand Loyalty is Vanishing or Is It?

Today's web-savvy consumers are savvy deal finders. They are quick to seize on the brand or the store that offers the best deal. Hence, in an effort to increase the essence of brands; companies are on a massive crusade to bombard clients and prospects with constant messages and tooling techniques. The hope here is to reign in the distracted and disloyal customer. Unfortunately, the blitz of this downpour of marketing messages isn't empowering. It is overwhelming. "Rather than pulling customers into the fold, marketers are pushing them away with relentless and ill-conceived efforts to engage."

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Topics: Brand Marketing, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Sarmistha Tarafder, Visual merchandising, Brand Power, Brand virtue

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!