Brand Design, Brand Marketing and Brand Psychology

Happy Valentine's Day: The Savvy Marketing Campaign Ever Launched!

Posted by sarmistha tarafder on Feb 13, 2017 11:49:48 AM

LOVE IS THE SOURCE OF THE FUTURE.
Love is . . . The fury of the storm, The calm in the rainbow.
LOVE IS THE SOURCE OF PASSION.
LOVE IS THE SOURCE OF REALITY.
LOVE IS THE SOURCE OF UNITY.
LOVE IS THE SOURCE OF SUCCESS.  Susan Polis Schutz

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Topics: Graphic Design, Art and nature Inspiration, Art of Business, Trade Fair Design, Art of Presentation, Brand Exhibiting, Art of Marketing, Booth Design Inspiration, Architectural Display Signs, trade show booths, Art and Science of Lead Generation, Exhibition Booth Design, geometric design, Color inspiration, Art of Thinnking, Trade show Booth ideas, Trade Show Booth Design, Trends in Booth Design, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, trade show exhibiting, Trade Show Displays, Brand, Art of Ancient Wisdom, Characteristics of Famous Brands, trade show exhibit graphics

COLOR — THE SOUL OF YOUR MESSAGE— HOW WILL YOU USE IT?

Posted by sarmistha tarafder on Jul 13, 2016 2:24:26 PM

 

 

COLOR IS DEEP SEEDED IN OUR SUB-CONSCIOUS

{Just to give you a comparison between the captain (conscious) and the slave (sub-conscious), unconscious mind operates at 40 million bits of data per second, whereas the conscious mind processes at paltry 40 bits per second.}

Our forefathers, their forefathers, their forefathers... and all the way back to the early, pre-historic man, we find color/pigments being extracted from the natural environment to decorate, to fashion, to fabricate and offer to the gods. Color was the way of being.

Color is as old as man himself. No wonder, color triggers powerful psychological message.

Here, I have compiled some color infographics, along with some cultural connotation of color.

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Topics: Color, Brand Colors, Color inspiration, Psycology of Color

Brand Expression: Drive Demand Through Creativity!

Posted by sarmistha tarafder on May 14, 2013 1:01:00 PM

 

 

Updated March 2017

SOME BRANDS ARE CATEGORIZED AS CLASSIC

“Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is we’re not that dumb and we’re not that smart." 
Don Keough
- At the 1985 press conference announcing the return of ‘classic’ Coke following consumer backlash to New Coke

Coke is one of global brands that drives value and derives strength by constantly re-making itself. Because, once you accept your limits you can aspire towards going beyond them — both creatively and consciously.

Hence, you achieve the status of 'classic' — you somehow manage to be masterly all the time. 

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Topics: Brand Marketing, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Communication Arts, Brand Colors, Color inspiration, Sarmistha Tarafder, Brand Power, Brand, Brand virtue, Branding, Characteristics of Famous Brands

Memorable Booth Design: Tempting Textures + Luring Lights

Posted by sarmistha tarafder on Aug 2, 2012 11:43:00 AM

Create a compelling environment. Unleash the memory capsule.

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Topics: Trade Show Exhibits, Trade Show Graphics, Trade show booth, Creative Exhibition Booth Design, custom modular exhibits, Booth Design Inspiration, Architectural Display Signs, Color inspiration, Sarmistha Tarafder, Art of Creation, Creativity, Design Principles, Angled Island Booth, Island Booth Design, Island Exhibits, Trade show exhibit design

Peninsula Booth Design Inspiration: Captivating Curves!

Posted by sarmistha tarafder on Jun 4, 2012 1:08:00 PM


During the launch of Levi's Curve ID jeans in 2010, Levis launched a 5 week integrated marketing campaign that touched on experiential marketing, social media and outdoor events in shopping malls and city centers throughout the UK.
Brand ambassadors for Levi's encouraged women to find their perfect curve jeans shape in-store for the chance to win a £1000 Levi's shopping spree. The idea behind the campaign was to drive long-term engagement with the brand and needless to say it was a stroke of marketing genius that has been reaping phenomenal results.

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Topics: Art and nature Inspiration, Art and Design, exhibit deisgn trends 2011, Booth Design Inspiration, Trade Show Exhibit, Color inspiration, 3-side open booth design, Serpentine booth design, Sarmistha Tarafder, Modern Booth Design, Trade show design 2012, Trade show exhibit design

Color: The Occult Power of Communication!

Posted by sarmistha tarafder on May 24, 2012 3:19:00 PM

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Topics: Graphic Design, Trade Show Exhibits, Trade Show Graphics, Communication Arts, Color, Brand Colors, Color inspiration, Color Marketing Group (CMG), Zara Stender, DDI, The Language of Color, Sarmistha Tarafder, Trade show exhibit design

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About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!