Brand Design, Brand Marketing and Brand Psychology

Modern Booth Design: Integrated Intelligence

Posted by sarmistha tarafder on Mar 7, 2017 4:01:19 PM

 

We are living and breathing in an Age of Integration.

Every action that we now undertake is or can be integrated with the larger system. The only limiting factors being our own imagination, and if it is realizable computationally.

Being an informed citizen of this age "requires the ability to apply computational ways of thinking to design, to writing, to experimentation, to artistic expression, and to problem solving – to the very core of human intellectual activity. In this age, our ideas are no longer constrained solely by what is physically realizable, but by what is computationally realizable." {Hence the popularity of de-constructivism in modern architecture}

........An artist is now able to create an artwork that only exists when someone interacts with it – specifying a framework within which each visitor can create a work of art.

A chemist is now able to search more effectively for new compounds by modeling them before ever going into the lab. Nearly every discipline is changing, not just because of new tools but because of new computational ideas and paradigms." Source: Congressional testimony of Dr. Rita Colwell, Director National Science Foundation.

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Topics: Design Inspiration, Art and nature Inspiration, Creative Exhibition Booth Design, Art and Design, Art of Business, Innovation Design, Brand Design, Custom Modular Trade show Booth, Brand Exhibiting, Booth Design for Trade Shows, Booth Display Design, Booth Design Inspiration, Competitive Intelligence, Art and Science of Lead Generation, 2012 Design Trends, Exhibition Booth Design, Trade show Trends, Sarmistha Tarafder, Skyline Bay Area

Art of Business: Seduction of Suggestion

Posted by sarmistha tarafder on Feb 20, 2017 12:47:47 PM

 

seduction IS THE ONLY ART THAT STOOD THE TEST OF TIME

LET's face IT — WE ALL LOVE TO BE SEDUCED

Some of us are implicit about it and others are a tad bit explicit about it. We all long for this sense of restlessness that drives us to do deeds that are socially not quite the norm and culturally not quite acceptable. Here is what the master seducer have to say about seduction.

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Topics: Design Inspiration, Design Tips, Graphic Design, Pop up displays, Creative Exhibition Booth Design, Art and Design, Art of Business, Exhibition Booth Design, Booth Design trends 2011, Portable Display Booths, Leonardo da vinci, Mathew May, Sfumto, Appli iphone, Sarmistha Tarafder, Trade Show Marketing

Island Booth Design Ideas: United We Evolve, Divided We Accomplish!

Posted by sarmistha tarafder on Jun 11, 2013 12:26:00 PM

The common phrase, "united we stand, divided we fall" has long been used by nations and leaders to inspire people in presence of clear and imminent danger. However, when it comes to laying out the floor plan for your trade show booth design in a limited space (e.g 20' x 30' as shown above), distinctly dividing the floor space in to two unique areas, 'Love' and 'Work' might be a good idea to propel your brand into action.
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Topics: Brand Marketing, Exhibit Design, Cool tade show booth ideas, Creative Exhibition Booth Design, Hanging Display Banners, Booth Flooring, 21st century, Architecture, Innovation Design, Brand Design, Brand Potential, Hanging Structure, Display Show Design, Art of Presentation, custom modular exhibits, Custom Modular Trade show Booth, Brand Exhibiting, Brand Perception, Booth Design for Trade Shows, Booth Display Design, Art of Marketing, Hanging Sign, Booth Design Lounge, Idea Brands, Booth Design Inspiration, Architectural Display Signs, Communication Arts, 2013 Design Trends, Sarmistha Tarafder

Memorable Booth Design: Tempting Textures + Luring Lights

Posted by sarmistha tarafder on Aug 2, 2012 11:43:00 AM

Create a compelling environment. Unleash the memory capsule.

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Topics: Trade Show Exhibits, Trade Show Graphics, Trade show booth, Creative Exhibition Booth Design, custom modular exhibits, Booth Design Inspiration, Architectural Display Signs, Color inspiration, Sarmistha Tarafder, Art of Creation, Creativity, Design Principles, Angled Island Booth, Island Booth Design, Island Exhibits, Trade show exhibit design

Brand Exhibiting: The Socratic Way.

Posted by sarmistha tarafder on Jan 30, 2012 2:07:00 PM

"Can you tell me, Socrates, whether virtue is acquired by teaching or by practice; or if neither by teaching nor practice, then whether it comes to man by nature, or in what other way?"

The year was 350 B.C.E. The day was just like today, one cold sunny afternoon. [I can only imagine!]
Plato, who documented every move of this magical sage writes that Socrates tells Meno that "he not only does not know if virtue can be taught, but does not understand the nature of virtue." Meno shudders, his conviction challenged, he tastes the dialectic method for which Socrates sacrificed his life.

For ages, Socrates has been revered as the grand master of intellectual eloquence and inquiry: the ideal critical thinker. It is not one idea that earned him this seat of distinguished honor. It is his method of questioning and cross-examination of opposing views that leads to illumination of ideas. Engaging in the Socratic Method makes us confident about the experience of questioning anything including our own ideas and beliefs. By constantly asking critical questions, dynamic brands are in a perpetual state of flux. Brands like Southwest Airlines, Zappos, Google, Virgin or Starbucks constantly align themselves to the questions of the times. They are courageously passionate about doing business in a more "virtuous" fashion that brings value to the clients and adds momentum to their balance sheets. Their "brand virtue" goes through the high standards of Socratic questioning time and time again. (“Virtue” is not a term that marketers use, yet as a concept it explains growing consumer expectations toward brands and companies.)

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Topics: Exhibit Design, Trade show booth, Exhibit Rental, Art and nature Inspiration, Creative Exhibition Booth Design, Art and Design, Art of Business, Trade Fair Design, custom modular exhibits, Custom Modular Trade show Booth, Brand Exhibiting, trade show booth graphics, Dynamic Booth Design, Sarmistha Tarafder, exhibit deisgn trends 2012, Island Booth Design, Brand virtue, Trade show exhibit design, Socrates, Plato, trade show exhibit graphics

Trade Show Exhibiting: Lounging in Cappuccino and Hot Pink!

Posted by sarmistha tarafder on Jan 6, 2012 4:52:00 PM

Lounges have now gained tremendous momentum in the design of trade show exhibit spaces and special events. Dedicated sitting spaces are now integral part of design directives. These areas are resolute in providing a communicative approach to information exchange and information gathering. In today's era of viral marketing and virtual interacting, it is a featured highlight of face to face marketing. When 46% of executive decision makers make purchase decisions while attending a show and 51% of executive decision maker requested that a sales representative visit their company after the show and get this: 95% of the executive decision makers meet with their current suppliers at a trade show it is only makes sense to promote the right kind of atmospheric conditions that fosters such conversation. And a lounge does exactly that. It is a luxurious conclave where talent meets target.

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Topics: Trade Show Exhibits, Trade Show Graphics, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Art of Business, Trade Fair Design, Display Show Design, custom modular exhibits, Custom Modular Trade show Booth, trade show booths, Competitive Intelligence, Trade show lounge, Trade show convention, Trade Show Exhibit, Creative Marketing, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, Creativity, trade show exhibiting, Trade Show Displays, Modern Booth Design

Polaroid Booth Design: Marketing Magnificence of Lady Gaga!

Posted by sarmistha tarafder on Nov 22, 2011 6:50:00 PM

Commanding over 10 million Twitter followers and over 33 million Facebook fans, Lady Gaga, is also the creative tour-de-force and a key player of the Polaroid team. Her fame is sensational. She gracefully glides between the worlds of technology, music, artistry and marketing. She is the fearless, daring marketing scientist that we all applaud and strive for!
As [trade show] marketers, we are constantly working to leave behind a blazing trail in a crowded industry. Lady Gaga was trying to do the same thing in the over-crowded music industry. Gaga won where others lost.

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Topics: Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Tradeshow booth design, Art and nature Inspiration, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Trade Fair Design, Booth Flooring, Art of Presentation, Inspiration, Booth Design trends 2011, Creative Marketing, bizarre design, Trade show interactive, Beautiful Booth, Polaroid Booth design, Lady Gaga, trade show technology, Sarmistha Tarafder, Art of Creation, trade show exhibiting

Trade Show Design: Return on Infinity!

Posted by sarmistha tarafder on Nov 15, 2011 3:47:00 PM


"The infinite!  No other question has ever moved so profoundly the spirit of man; no other idea has so fruitfully stimulated his intellect; yet no other concept stands in greater need of clarification than that of the infinite . . ."  David Hilbert (1862-1943)

The very title "Return on Infinity" is in itself ridden with self-contradiction. How do you even begin to harness the infinite concept of "Infinity". Given that the concept has been contemplated by artists, philosophers, mathematicians and common man since before the beginning of written history, it is infinitely pompous of me even to delve into it. However I do have to acknowledge: unconsciously, I use it as a design crutch every single day. Consciously, I might as well give it proper credence.

Famed intellectuals have presented varied concepts about their understanding of infinity. It is as though infinity upholds different meaning for different appeals. As the underground, Russian poet, Joseph Brodsky so rightfully said, "The poetic notion of infinity is far greater than that which is sponsored by any creed."  Rudy Rucker in his book, Infinity and the Mind, undertakes a captivating journey to that frontier of the universe he calls the "Mindscape," where he explores infinity in all its forms: potential and actual, mathematical and physical, theological and mundane. Rucker clues us on Kurt Friedrich Gödel's rotating universe, in which he postulates possibility to travel into the past and spells out an interpretation of quantum mechanics in which billions of parallel worlds are produced every microsecond. In the kingdom of infinity, mathematics, science, and logic merge with the marvelous. It is a continuous ebb and flow of hard logic and fluid mysticism. The conundrum that arise from this merging, explains the illusive human mind: its potential, its powers, and its frailty.

In their temples, the Egyptians from antiquity followed a simple layout that mirrored the concept of infinity: the creation of the universe: both metaphorically and structurally. In their usual customary creations, architects, industrial designers and 3D trade show designers are known to play with the flow. The flow of the infinite curve that is. However, architect Serge Salat, takes a giant leap beyond. In 'Beyond Infinity', he brings the abstraction of infinite into finite. It is a multisensory voyage painting “the possibility in the contemporary world to create new beauty and dream through a fusion of classical culture and innovation”. Perhaps, this is the first time in known history one gets to delight on the stark theory that space and time is immersed in an unending subdivision! Enjoy!



[Paradoxes of the infinite arise] only when we attempt, with our finite minds, to discuss the infinite, assigning to it those properties which we give to the finite and limited; but this I think is wrong, for we cannot speak of infinite quantities as being the one greater or less than or equal to another. Galileo Galilei, quoted in Infinity and the Mind by Rudy Rucker.

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Topics: Design Inspiration, Graphic Design, Trade Show Graphics, Tradeshow booth design, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Booth Flooring, Architecture, Art of Presentation, Consciousness, Infinity, S-curve booth design, Serpentine booth design, Sarmistha Tarafder, Art of Creation, Creativity, Art of Ancient Wisdom

Trade Show Booth Design: Ecstasy in Environments!

Posted by sarmistha tarafder on Aug 8, 2011 4:38:00 PM

As RSS feeds, blogging, social search, social bookmarking, social networks and micro platforms gain more prominence we often tend to question the more traditional aspects of marketing. Trade shows in particular may seem to be the hallmark of previous generations' marketing strategies. However, recent studies confirm that physical events, like trade shows and conferences continue to be a dominant phase in the business-to-business product sourcing and buying processes.

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Topics: Design Inspiration, Bay Area Trade show display, Trade Show Graphics, Tradeshow booth design, Trade show booth, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Trade Fair Design, Brand Design, Brand Potential, Trade shows, Booth Design trends 2011, Trade show lounge, Trade show convention, Trade Show Exhibit, Creative Marketing, Tradeshow News, Trade show booth staffing, Custom Modular Tradeshow exhibit, Trade Show News, Sarmistha Tarafder, trade show exhibiting, Design Principles, Brand Power, Brand

Art of Captivity: Odyssey in Opposites

Posted by sarmistha tarafder on Jul 30, 2011 10:52:00 AM


After an unsuccessful siege of 9 years the The Trojan War was over. Odysseus had successfully deceived the enemy into bringing the colossal wooden horse into the city of Troy. Captivated
by the size of this magnanimous horse the Trojans pulled the horse into their city walls as a victory trophy. That night Troy was sacked and the Trojans were massacred. The object of their intrigue turned out to be their inevitable destiny in violence and captivation. It was in the design of this massive scaled horse that the Trojan War was won. It is a phenomenal example of how opposites (big and small, muscle and mind, life and lifeless) come into play to achieve the necessary outcome. It is also an interesting lesson in the duality of our existence.Interestingly enough, it was love and beauty that launched this decade of hate and war. As Christopher Marlowe, the Elizabethan poet, says of Helen of Troy:

"Was this the face that launch'd a thousand ships
And burnt the topless towers of Ilium?
Sweet Helen, make me immortal with a kiss."


It is in the "opposites" that creativity sprouts, that an idea gains momentum and manifests itself in form. My favourite poet and mystic, Jalauddin Rumi writes:

"God created suffering and heartache so that
 joyful-heartedness might appear through its opposite.
 Hence hidden things become manifest through
 opposites. But since God has no opposite, He remains hidden.
 For the sight falls first upon light, then upon
 color: Opposites are made manifest through opposites, like
 white and black. .........

Know that form springs from meaning as the
 lion from the thicket, or as voice and speech from thought.
 Form was born from speech and then died. It
 took its wave back to the sea.
 Form comes out from Formlessness: Then it
 returns, for "unto Him we are returning"

Make "opposites" an integral part of your art and design. It commands captivity and creates unity. It is what draws the viewer's eye into the canvas and helps movement in the space. Just the right amount of "opposites" engages the viewers' participation in comparing various elements of the work. The viewer sees the light and shadows of a painting, wide lines and thin lines, light-weight forms and heavy forms, filled spaces and unfilled spaces and so forth. Use size, value, color,  type, texture, shape, alignment, direction, movement to take charge of the "opposites".

Mastering "opposites" is a lifelong pilgrimage that involves interpretation of functions, both tangible and intangible, physical, and  psychological.

"For is and is-not come together;
 Hard and easy are complementary;
 Long and short are relative;
 High and low are comparative;
 Pitch and sound make harmony;
 Before and after are a sequence.".......  Lao Tzu, translated by Raymond R. Blakney. 

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Topics: Design Inspiration, Graphic Design, Art and nature Inspiration, Creative Exhibition Booth Design, Art and Design, mindset, Lao Tzu, Christoper Marlowe, Sarmistha Tarafder, Art of Creation, Creativity, Design Principles

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!