Brand Design, Brand Marketing and Brand Psychology

Art of Business: Seduction of Suggestion

Posted by sarmistha tarafder on Feb 20, 2017 12:47:47 PM

 

seduction IS THE ONLY ART THAT STOOD THE TEST OF TIME

LET's face IT — WE ALL LOVE TO BE SEDUCED

Some of us are implicit about it and others are a tad bit explicit about it. We all long for this sense of restlessness that drives us to do deeds that are socially not quite the norm and culturally not quite acceptable. Here is what the master seducer have to say about seduction.

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Topics: Design Inspiration, Design Tips, Graphic Design, Pop up displays, Creative Exhibition Booth Design, Art and Design, Art of Business, Exhibition Booth Design, Booth Design trends 2011, Portable Display Booths, Leonardo da vinci, Mathew May, Sfumto, Appli iphone, Sarmistha Tarafder, Trade Show Marketing

How To Design Your Trade Show Exhibit For The Right Audience

Posted by sarmistha tarafder on Mar 18, 2014 11:43:00 AM

As Seth Godin puts it, most ramen is pretty good. So is most pizza. But people don't come and visit you at trade shows/events for 'pretty good'. If you want the right people to pay you a visit and engage with you in a meaningful fashion being 'pretty good' does not cut it.

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Topics: Design Tips, Art and nature Inspiration, Art and Design, Architecture, Architectural Display Signs, applied geometry, Booth Design trends 2014, White Space, Directing Attention, Sarmistha Tarafder, Design Principles

Art of Creativity: Intent on Insight

Posted by sarmistha tarafder on Sep 11, 2012 6:53:00 PM

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Topics: Design Tips, Graphic Design, Art and nature Inspiration, Art and Design, Art of Presentation, Exhibition Booth Design, Intellectual design, Sarmistha Tarafder, Art of Creation, Design Principles, Elegant design, Art of Thinking, Inspiration 2012, Insight and creativity

Art of Survival: The Mastery of Story Telling.

Posted by sarmistha tarafder on Jan 19, 2012 10:40:00 AM

In the words of the historian philosopher, Thomas Berry: "We are not just passing into another historical period or another cultural modification.......But more specifically we are terminating the last 65 million years of life development." He says, it's all a question of story. "The old story, the account of how the world came to be and how we fit into it is no longer effective. Yet we have not learned the new story."

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Topics: Design Tips, Graphic Design, Art and nature Inspiration, Art and Design, Art of Business, Brand Design, Inspiration, Intellectual design, Creative Marketing, Annette Simmons, The Story Factor, Brian Tracy, Thomas Berry, Tom Durel, Type 1 civilization, story telling in a trade show setting, Enchantment, Sarmistha Tarafder, Art of Creation, exhibit deisgn trends 2012, Art of Thinking

Tell Me More. Marketing from the High Grounds!

Posted by sarmistha tarafder on Apr 14, 2011 1:17:00 PM

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Topics: Design Inspiration, Design Tips, Art of Business, Trade Show Exhibit, Creative Marketing, Sarmistha Tarafder, Trade Show Marketing, Brand, Marketing High Ground, Messaging, Positioning, Mike Gospe

Art of Creation: Design with 5 Minds

Posted by sarmistha tarafder on Apr 7, 2011 12:07:00 PM

We, human species are impeccable creators.

We create our own thoughts, our will, our emotions, our perception and our immaginations. We are our MINDS. No doubt Winston Churchill stated in his speech at Harvard University in 1943, "The empires of the future are the empires of the mind." Sprint forward 60 years or so and a similar sentiment is echoed in the writings of Howard Gardner from Harvard Graduate School of Education. In his book, 5 Minds for the Future, Gardner ponders about the human mind. He says the world of tomorrow, "with its ubiquitous search engines, robots and other computational devices, will demand capacities that until now have been mere options."

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Topics: Design Inspiration, Design Tips, Graphic Design, Trade show booth, Art and Design, Trade Show Exhibit, Principles of Design, Root Rectangles, Usage of textures, Howard Gardner, Sarmistha Tarafder, Industrial design

Attracting the Eyeballs: Holding the Gaze!

Posted by sarmistha tarafder on Jan 28, 2011 5:25:00 PM

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Topics: Design Inspiration, Design Tips, Graphic Design, Trade Show Graphics, Exhibit Design, Tradeshow booth design, 2011 Tradeshow Trends, Trade show convention, Trade Show Exhibit, Golden Proportion, Custom Modular Tradeshow exhibit, Eye contact, E pattern, F pattern, Road to Success, Sarmistha Tarafder

Trade show Design: Trend in Contrast and Paradoxes

Posted by sarmistha tarafder on Jan 21, 2011 7:05:00 PM

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Trade Show Graphics, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, contemporary space design, 2011 Tradeshow Trends, Booth Flooring, Color, Trade Show Exhibit, contemporar space design, Textures and Patterns, Skyline Innovative Products, Sarmistha Tarafder, Elegant design, S Portable Display Booths

PURPOSEFUL DESIGN: Deliberation of December

Posted by sarmistha tarafder on Dec 3, 2010 3:12:00 PM

 

In Latin, December means the tenth month. History dictates that in 700 BC, the Roman King Numa Pompilius moved the beginning of the year from March and added January and February.

From here on, the nameless dark stretch contributed to the 12 month Gregorian calendar as we now know it.

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Exhibit Design, Art and nature Inspiration, Hanging Display Banners, Architecture, Innovation Design, applied geometry, Inellectual Elegance, Interrelationships of Forms, Intellectual design, Trade show lounge, Principles of Design, Ratios, Proportions, Sustaining Innovations, color white, contemporar space design, Usage of textures, Sarmistha Tarafder, Industrial design, Regulating lines, Visual merchandising, Elegant design, Pendant Lights, Lounge settings, Island Exhibits

Exhibit displays: The Power of ONE

Posted by sarmistha tarafder on Nov 19, 2010 10:58:00 AM

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Exhibit Design, Trade show booth, Silicon valley trade show booth design, Architecture, Trade show convention, Trade Show Exhibit, Product Design, Principles of Design, Ratios, Proportions, Sarmistha Tarafder, Elegant design

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!