Brand Design, Brand Marketing and Brand Psychology

Trade Show Exhibits: ENGAGEMENT in the Age of Enlightenment!

Posted by sarmistha tarafder on Feb 28, 2017 11:54:21 AM

 

 

When speaking at meetings or being engaged in conversations at conventions and trade shows, the conventional advice for preparing is to tell yourself you're great, there's no way you can fail.
The more effective stratagem: Instead of saying "I'm the best and I can do it," ask "How can I do it?" It's called "interrogative self-talk," and has been shown to be more effective than positive statements alone. Asking questions leads to answers. It gives you strategies for carrying out your task right at the top of your mind, and reminds you of your motivation. Source: To Sell Is Human: The Surprising Truth About Moving Others

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Topics: Exhibit Design, Art of Business, Art of Presentation, Custom Modular Trade show Booth, Art of Marketing, Modular Booth Design, Sarmistha Tarafder, Skyline Bay Area, Art of Creation, Art of Thinking

EXHIBIT DESIGN - A TRIP TO THE NEVER NEVER LAND

Posted by sarmistha tarafder on Jul 13, 2015 11:33:31 AM


"I like to think that one day after I die, at least one small particle of me - of all the particles that will spread everywhere - will float all the way to Neverland, and be part of a flower or something like that... I like to think that nothing's final, and that everyone gets to be together even when it looks like they don't, that it all works out even when all the evidence seems to say something else, that you and I are always young in the woods, and that I'll see you sometime again, even if it's not with any kind of eyes I know of or understand. I wouldn't be surprised if that is the way things go after all - that all things end happy." ― Jodi Lynn Anderson, Tiger Lily

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Topics: Exhibit Design, Art and Design, Brand Design, Trade Show Booth Design, Sarmistha Tarafder, magic and fantasy in exhibit design, neverland

Open Booth Design: The Nuance of Numbers

Posted by sarmistha tarafder on Jun 13, 2014 4:35:00 PM

“Whenever a man can get hold of numbers, they are invaluable: if correct, they assist in informing his own mind, but they are still more useful in deluding the minds of others. Numbers are the masters of the weak, but the slaves of the strong.”
Charles Babbage, Passages from the Life of a Philosopher

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Topics: Exhibit Design, Art and nature Inspiration, Art of Business, Brand Design, Art of Presentation, Booth Design Inspiration, Exhibition Booth Design, Booth Staffers, Art of Enticement, Sarmistha Tarafder, Art of Creation, Art of Ancient Wisdom

2014 Trends In Sight: Design Your Exhibit With This Insight!

Posted by sarmistha tarafder on Nov 22, 2013 12:15:00 PM

 

 

While technology has provided convenience, flexibility, and global connectivity in our daily lives, it has also made us long for the warmth of more tactile experiences — things with a human touch. This creative research from Corbis Images suggest we’re recognizing the need to slow down and unplug, allowing time for low-tech activities, creative pursuits, and relationships.

 

We are living in a techno-centric era. Technology is firmly planted in our lives. As geography and time zones blurr giving access to 24/7 media, communication and entertainment – as global citizens we are tired, stressed out and chaotic than ever before. Technology is supposed to give us the opportunity to be creative and constructive. Instead, as a nation we suffer from massive ADD in the grips of imminent nervous breakdown. As a result, stress reduction has become a top priority.

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Topics: Exhibit Design, Art of Marketing, Exhibition Booth Design, Art of Thinnking, 2014 design trend, Sarmistha Tarafder, Art of Creation, Art of Thinking

The Art of Thriving

Posted by sarmistha tarafder on Nov 7, 2013 12:32:00 PM

We are living in disruptive times. This is not the first time.

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Topics: Brand Marketing, Exhibit Design, Art of Business, Brand Design, Brand Exhibiting, Art of Marketing, Value of Tradeshows, Sarmistha Tarafder, Art of Creation, Brand Power

Island Booth Design Ideas: United We Evolve, Divided We Accomplish!

Posted by sarmistha tarafder on Jun 11, 2013 12:26:00 PM

The common phrase, "united we stand, divided we fall" has long been used by nations and leaders to inspire people in presence of clear and imminent danger. However, when it comes to laying out the floor plan for your trade show booth design in a limited space (e.g 20' x 30' as shown above), distinctly dividing the floor space in to two unique areas, 'Love' and 'Work' might be a good idea to propel your brand into action.
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Topics: Brand Marketing, Exhibit Design, Cool tade show booth ideas, Creative Exhibition Booth Design, Hanging Display Banners, Booth Flooring, 21st century, Architecture, Innovation Design, Brand Design, Brand Potential, Hanging Structure, Display Show Design, Art of Presentation, custom modular exhibits, Custom Modular Trade show Booth, Brand Exhibiting, Brand Perception, Booth Design for Trade Shows, Booth Display Design, Art of Marketing, Hanging Sign, Booth Design Lounge, Idea Brands, Booth Design Inspiration, Architectural Display Signs, Communication Arts, 2013 Design Trends, Sarmistha Tarafder

Multisensory Brand Exhibiting: Raise Response, Register Retention

Posted by sarmistha tarafder on Apr 24, 2013 12:20:00 PM

Ask yourself this question: What has been your best-ever brand experience?

Maybe it was staying at the Belagio Hotel - the multi-colored, multi-shaped large hand-blown glass flower ceiling in their signature lobby, or perhaps owning your first iPad - the thrill of opening the package and the anticipation of accessing world wisdom in the palm of your hands. Or simply a vivid memory of opening a cold Coke on a hot day - the ultimate satisfaction of quenching your primal thirst!

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Topics: Exhibit Design, Tradeshow booth design, trade show booths, Multisensory Brand Exhibiting, Trade shows, modular exhibits, Sarmistha Tarafder

Brand Exhibiting: The Socratic Way.

Posted by sarmistha tarafder on Jan 30, 2012 2:07:00 PM

"Can you tell me, Socrates, whether virtue is acquired by teaching or by practice; or if neither by teaching nor practice, then whether it comes to man by nature, or in what other way?"

The year was 350 B.C.E. The day was just like today, one cold sunny afternoon. [I can only imagine!]
Plato, who documented every move of this magical sage writes that Socrates tells Meno that "he not only does not know if virtue can be taught, but does not understand the nature of virtue." Meno shudders, his conviction challenged, he tastes the dialectic method for which Socrates sacrificed his life.

For ages, Socrates has been revered as the grand master of intellectual eloquence and inquiry: the ideal critical thinker. It is not one idea that earned him this seat of distinguished honor. It is his method of questioning and cross-examination of opposing views that leads to illumination of ideas. Engaging in the Socratic Method makes us confident about the experience of questioning anything including our own ideas and beliefs. By constantly asking critical questions, dynamic brands are in a perpetual state of flux. Brands like Southwest Airlines, Zappos, Google, Virgin or Starbucks constantly align themselves to the questions of the times. They are courageously passionate about doing business in a more "virtuous" fashion that brings value to the clients and adds momentum to their balance sheets. Their "brand virtue" goes through the high standards of Socratic questioning time and time again. (“Virtue” is not a term that marketers use, yet as a concept it explains growing consumer expectations toward brands and companies.)

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Topics: Exhibit Design, Trade show booth, Exhibit Rental, Art and nature Inspiration, Creative Exhibition Booth Design, Art and Design, Art of Business, Trade Fair Design, custom modular exhibits, Custom Modular Trade show Booth, Brand Exhibiting, trade show booth graphics, Dynamic Booth Design, Sarmistha Tarafder, exhibit deisgn trends 2012, Island Booth Design, Brand virtue, Trade show exhibit design, Socrates, Plato, trade show exhibit graphics

Modish Trade Show Booth Design: Bend The Trend

Posted by sarmistha tarafder on Oct 17, 2011 5:18:00 PM

 

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Topics: Exhibit Design, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, Trade Fair Design, exhibit deisgn trends 2011, Exhibition Booth Design, Exhibition colors in harmony, Sarmistha Tarafder, Envoy Exhibit System

Trade Show Display Stand: "Think Different"

Posted by sarmistha tarafder on Oct 10, 2011 5:40:00 PM


"Steve was among the greatest of American innovators – brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it." President Barack Obama, 2011

At EuroShop 2011, Strohbach & Krey Messebau Design GmbH & Co. KG was bold enough to execute the maxim "Think Different". It transforms the exhibiting space into a sand-covered beach. It even goes a step further. The space gives you the illusion of walking down right into the beach. The built-up pier being the corner stone of the exhibit design is very cleverly scaled. You walk on it and disappear into the large graphic wall mural: a magical union of the 2 dimensions. The running clips of the waves lapping at the beach makes a keen appeal to your limbic system. You are transported.

"Think Different" was the new campaign that was the turning point for Apple. It gave the brand much needed vigor and destined Steve Jobs with a cult-like euphoric followers. All because he designed different, so different that he altered our behavior. He propelled the human race forward.

Thank you Steve Jobs. You were a phenomenon.
Thank you Craig Tanimoto. You were the much needed vitality for the weary brand.

"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.
The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.

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Topics: Trade Show Exhibits, Trade Show Graphics, Exhibit Design, Tradeshow booth design, Trade Fair Design, exhibit deisgn trends 2011, applied geometry, Trade Show Exhibit, Euroshop 2011, Appli iphone, Apple, Steve Jobs, Sarmistha Tarafder, Trade Show Marketing, trade show exhibiting

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!