Brand Design, Brand Marketing and Brand Psychology

Happy Valentine's Day: The Savvy Marketing Campaign Ever Launched!

Posted by sarmistha tarafder on Feb 13, 2017 11:49:48 AM

LOVE IS THE SOURCE OF THE FUTURE.
Love is . . . The fury of the storm, The calm in the rainbow.
LOVE IS THE SOURCE OF PASSION.
LOVE IS THE SOURCE OF REALITY.
LOVE IS THE SOURCE OF UNITY.
LOVE IS THE SOURCE OF SUCCESS.  Susan Polis Schutz

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Topics: Graphic Design, Art and nature Inspiration, Art of Business, Trade Fair Design, Art of Presentation, Brand Exhibiting, Art of Marketing, Booth Design Inspiration, Architectural Display Signs, trade show booths, Art and Science of Lead Generation, Exhibition Booth Design, geometric design, Color inspiration, Art of Thinnking, Trade show Booth ideas, Trade Show Booth Design, Trends in Booth Design, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, trade show exhibiting, Trade Show Displays, Brand, Art of Ancient Wisdom, Characteristics of Famous Brands, trade show exhibit graphics

Theory of Creativity: The Chaos Conundrum

Posted by sarmistha tarafder on Oct 25, 2011 12:29:00 PM

 

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Topics: Graphic Design, Trade Show Exhibits, Trade Show Graphics, Geometry, geometric design, The Chaos Theory, Principles of Design, ALS (amyotrophic lateral sclerosis), Dr. Stephen Hawking, John Callahan, Sarmistha Tarafder

Chimera of Creativity: Inspiration or Enterprise?

Posted by sarmistha tarafder on Aug 29, 2011 3:21:00 PM

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Topics: Graphic Design, Art and Design, Inspiration, Consciousness, Creative Marketing, geometric design, Sarmistha Tarafder, Art of Creation, Creativity, Thomas Edison, Nicola Tesla

Trade Show Booth: India Pavilion, Shanghai 2010

Posted by sarmistha tarafder on Nov 12, 2010 3:51:00 PM


The Tree of Life is venerated symbol in nearly every culture. With its branches reaching into the sky, and roots deep in the earth, it dwells in three worlds- the heaven, the earth, and the underworld, uniting above and below. It is a symbol of abundance, reflecting the immortality of the cyclic ebb and flow of cosmic life. It is a union of the feminine and the masculine. Artists and Philospers have talked about it since ancient past. "It is a universal symbol, which transcends time and space and seek out deeper reality, expressive of the universal consciousness." Psychologist Carl Jung calls our "collective consciousness".

I believe, when the India Pavilion was designed for the Shanghai Expo 2010, the Tree of Life played an important motif in the engineering and the architecture of the space. The highlight of the pavilion was dome structure, modeled after Sanchi Stupa, an ancient Buddhist temple built about 24 centuries ago. In a nod to sustainable architecture, the dome's roof is covered by grids and wires that allow herb trays and solar cells to be mounted on it. The solar cells and wind turbine generates enough energy for the self-sustaining show exhibit and the herbs acts as a carbon sink purifying the surrounding environment. The 115 foot-diameter structure is now considered the world's largest bamboo dome.

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Topics: Design Inspiration, Bay Area Trade show display, Architecture, Inellectual Elegance, Trade show convention, geometric design, Golden Section, Ratios, Proportions, Disruptive Innovation, Sustaining Innovations, Shanghai Pavilion 2010, Tree of Life, Sarmistha Tarafder, Elegant design

Trade Show Booth: An experience in Kinetic Sculpture

Posted by sarmistha tarafder on Nov 8, 2010 2:00:00 AM

After having a very successful launch, Envoy is about to set a new benchmark in the avenue of pre-fabricated custom modular exhibits. It empowers trade show exhibitors with the unrivaled advantage of a clean, contemporary look in a lighter-weight system. The design is in keeping with the trend of today's most in demand brands. 

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Topics: Design Inspiration, Graphic Design, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, 21st century, Architecture, Brand Design, applied geometry, Inellectual Elegance, Geometry, geometric design, Product Design, Golden Proportion, Ratios, Proportions, Golden Ellipse, Sarmistha Tarafder, Island Exhibits, Characteristics of Famous Brands

Trade Show Display Design: Brand Lustre amidst Post-Recession Ruins

Posted by sarmistha tarafder on Oct 28, 2010 10:39:00 AM

As we are emerging from the Great Recession of our times, the salient question that is often asked, how important is the brand proposition. BrandZ Research shows as the S&P declined, the value of illustrious brands increased. Over the past 5 years the value of BrandZ Top 100 Global brands have appreciated by 40%. This is striking. To be more analytical, measured against the S&P 500 during the same five-year period, the BrandZ Top 100 Portfolio has grown by 18.5 percent in value compared with a decline of 11.5 percent for the S&P 500. What is it about indestructible brands that transcends price and perception even during the challenging times? Of the various features below, the heritage factor comes across strong to me. To illustrate the Legacy factor, I could not find a better example than the Reichstag Building in Berlin.

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Topics: Bay Area Trade show display, Graphic Design, Exhibit Rental, Silicon valley trade show booth design, Architecture, Innovation Design, Brand Design, Brand Potential, Intellectual design, Trade Show Exhibit, geometric design, Sarmistha Tarafder, Industrial design, Brand Power, Brand, Neo-Renaissance, Characteristics of Famous Brands

Trade Show Exhibit Bay Area: Intellectual Elegance

Posted by sarmistha tarafder on Oct 16, 2010 1:25:00 PM

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, Hanging Display Banners, 21st century, Inellectual Elegance, Intellectual design, Trade show convention, geometric design, Einstein's God, Goethe, Sarmistha Tarafder, Industrial design

Trade show exhibit: Passion for Forms

Posted by sarmistha tarafder on Oct 1, 2010 2:00:00 AM

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Topics: Design Inspiration, Tradeshow booth design, Trade show booth, Trade Show Exhibit, Geometry, geometric design, flower of life, Product Design, Vogue Furniture, Sarmistha Tarafder, Visual merchandising, Elegant design, Pendant Lights

Trade show displays: Rythms in Geometry

Posted by sarmistha tarafder on Sep 24, 2010 6:06:00 PM

  

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Topics: Design Inspiration, Bay Area Trade show display, Exhibit Design, Exhibit Rental, Architecture, applied geometry, Interrelationships of Forms, Geometry, geometric design, flower of life, Golden Section, Root Rectangles, Ratios, Proportions, Rythms, Mies van der Rohe, Sarmistha Tarafder, Industrial design, Regulating lines, Elegant design, Lounge settings, Island Exhibits

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About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!