Brand Design, Brand Marketing and Brand Psychology

Art of Business: Seduction of Suggestion

Posted by sarmistha tarafder on Feb 20, 2017 12:47:47 PM

 

seduction IS THE ONLY ART THAT STOOD THE TEST OF TIME

LET's face IT — WE ALL LOVE TO BE SEDUCED

Some of us are implicit about it and others are a tad bit explicit about it. We all long for this sense of restlessness that drives us to do deeds that are socially not quite the norm and culturally not quite acceptable. Here is what the master seducer have to say about seduction.

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Topics: Design Inspiration, Design Tips, Graphic Design, Pop up displays, Creative Exhibition Booth Design, Art and Design, Art of Business, Exhibition Booth Design, Booth Design trends 2011, Portable Display Booths, Leonardo da vinci, Mathew May, Sfumto, Appli iphone, Sarmistha Tarafder, Trade Show Marketing

Happy Valentine's Day: The Savvy Marketing Campaign Ever Launched!

Posted by sarmistha tarafder on Feb 13, 2017 11:49:48 AM

LOVE IS THE SOURCE OF THE FUTURE.
Love is . . . The fury of the storm, The calm in the rainbow.
LOVE IS THE SOURCE OF PASSION.
LOVE IS THE SOURCE OF REALITY.
LOVE IS THE SOURCE OF UNITY.
LOVE IS THE SOURCE OF SUCCESS.  Susan Polis Schutz

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Topics: Graphic Design, Art and nature Inspiration, Art of Business, Trade Fair Design, Art of Presentation, Brand Exhibiting, Art of Marketing, Booth Design Inspiration, Architectural Display Signs, trade show booths, Art and Science of Lead Generation, Exhibition Booth Design, geometric design, Color inspiration, Art of Thinnking, Trade show Booth ideas, Trade Show Booth Design, Trends in Booth Design, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, trade show exhibiting, Trade Show Displays, Brand, Art of Ancient Wisdom, Characteristics of Famous Brands, trade show exhibit graphics

WHERE ARE WE HEADING? PEEK INTO THE MINDS OF CEOs, CMOs and VPs.

Posted by sarmistha tarafder on Jan 10, 2017 4:26:38 PM

 

 

A FRESH NEW DAY.

FRESH new start, fresh beginningS — new questions, new delights and a new path to new self-discovery.

FRESH NEW LEARNINGS. YOU WOULD HOPE.

However, if #CES2017 was any guide, we have seen nothing that has shattered the perception of our reality or our sense of time and space. It was more of the same on their evolutionary path.

Other than, full-on "holographic" heads-up display from BMW, and some creative concept cars from Chrysler, Honda, Bosch and Toyota, the phones, cameras, new virtual reality and augmented/mixed reality products and drones clearly did not capture the hearts and minds of the attendees. At best, it was a warm up of what is yet to come.

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Topics: Graphic Design, trade show technology, Sarmistha Tarafder, 2017 Marketing Trends

Change, Challenge and Charge Your Brand Marketing - PART 1 [The CHANGE]

Posted by sarmistha tarafder on Aug 4, 2015 3:47:00 PM

 

 

 

Updated October 2016

Initially, I started this as one article. But, shortly, I realized the magnitude of the subject line. It wants to be a TRILOG - (not a word from the Webster dictionary, of course.) I am breaking it up in 3 parts and this is the first part of the newly coined word Trilog. Let me know what your feelings are about this word. I am kind of liking it.

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Topics: Graphic Design, Brand Marketing, Open Booth Design, Trade Show Marketing, Technology, Brand, Branding, Trade Show, Healthcare, Disruption

IT IS THE AGE OF SMARTS. HOW DO YOU WISH TO STAND OUT?

Posted by sarmistha tarafder on Mar 17, 2015 1:27:00 PM

 

 

Updated Oct 7, 2016

Look everywhere and anywhere around you. There is no escaping it.

Once that which was on the periphery has now engulfed us. It has invaded our minds, our lives, our passion and our profession. Every single thing that we care about in our life has been touched by high science, that went through a process of intense purification, only to leave us with an uniquely simplified version of its original form.

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Topics: Graphic Design, Brand Marketing, Daniel Pink, Sarmistha Tarafder, Creativity, Technology, Brand, art of smart, Alvin Toffler

What the heck is Return on Attention?

Posted by sarmistha tarafder on Feb 6, 2015 2:10:00 PM

As Seth Godin rightfully puts it, "The cost of inventing, prototyping, manufacturing and especially advertising a new thing, concept, service or organization is a tiny fraction of what it used to be. In some industries, you can do it for 1% of what it used to cost."

 

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Topics: Graphic Design, Brand Marketing, Trade Fair Design, Brand Perception, Sarmistha Tarafder, Marketing, Return on Attention, John Hagel

Booth Design: The Art of Attracting Attendees!

Posted by sarmistha tarafder on Nov 2, 2012 11:32:00 AM

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Topics: Graphic Design, Tradeshow booth design, Hanging Structure, Hanging Sign, Trade show Trends, Trends in Booth Design, John Sterling, pre-show promotions, Sarmistha Tarafder, Trade Show Marketing, Skyline Bay Area, Trency Booth Desgign

Art of Creativity: Intent on Insight

Posted by sarmistha tarafder on Sep 11, 2012 6:53:00 PM

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Topics: Design Tips, Graphic Design, Art and nature Inspiration, Art and Design, Art of Presentation, Exhibition Booth Design, Intellectual design, Sarmistha Tarafder, Art of Creation, Design Principles, Elegant design, Art of Thinking, Inspiration 2012, Insight and creativity

Create Creativity. Being in the Flow.

Posted by sarmistha tarafder on Jul 16, 2012 1:10:00 PM

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Topics: Graphic Design, Art and Design, Architectural Display Signs, Mihaly Csikszentmihalyi, James Webb, Sarmistha Tarafder

Color: The Occult Power of Communication!

Posted by sarmistha tarafder on May 24, 2012 3:19:00 PM

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Topics: Graphic Design, Trade Show Exhibits, Trade Show Graphics, Communication Arts, Color, Brand Colors, Color inspiration, Color Marketing Group (CMG), Zara Stender, DDI, The Language of Color, Sarmistha Tarafder, Trade show exhibit design

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About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!