Brand Design, Brand Marketing and Brand Psychology

Modern Booth Design: Integrated Intelligence

Posted by sarmistha tarafder on Mar 7, 2017 4:01:19 PM

 

We are living and breathing in an Age of Integration.

Every action that we now undertake is or can be integrated with the larger system. The only limiting factors being our own imagination, and if it is realizable computationally.

Being an informed citizen of this age "requires the ability to apply computational ways of thinking to design, to writing, to experimentation, to artistic expression, and to problem solving – to the very core of human intellectual activity. In this age, our ideas are no longer constrained solely by what is physically realizable, but by what is computationally realizable." {Hence the popularity of de-constructivism in modern architecture}

........An artist is now able to create an artwork that only exists when someone interacts with it – specifying a framework within which each visitor can create a work of art.

A chemist is now able to search more effectively for new compounds by modeling them before ever going into the lab. Nearly every discipline is changing, not just because of new tools but because of new computational ideas and paradigms." Source: Congressional testimony of Dr. Rita Colwell, Director National Science Foundation.

Read More

Topics: Design Inspiration, Art and nature Inspiration, Creative Exhibition Booth Design, Art and Design, Art of Business, Innovation Design, Brand Design, Custom Modular Trade show Booth, Brand Exhibiting, Booth Design for Trade Shows, Booth Display Design, Booth Design Inspiration, Competitive Intelligence, Art and Science of Lead Generation, 2012 Design Trends, Exhibition Booth Design, Trade show Trends, Sarmistha Tarafder, Skyline Bay Area

Island Booth Design Ideas: United We Evolve, Divided We Accomplish!

Posted by sarmistha tarafder on Jun 11, 2013 12:26:00 PM

The common phrase, "united we stand, divided we fall" has long been used by nations and leaders to inspire people in presence of clear and imminent danger. However, when it comes to laying out the floor plan for your trade show booth design in a limited space (e.g 20' x 30' as shown above), distinctly dividing the floor space in to two unique areas, 'Love' and 'Work' might be a good idea to propel your brand into action.
Read More

Topics: Brand Marketing, Exhibit Design, Cool tade show booth ideas, Creative Exhibition Booth Design, Hanging Display Banners, Booth Flooring, 21st century, Architecture, Innovation Design, Brand Design, Brand Potential, Hanging Structure, Display Show Design, Art of Presentation, custom modular exhibits, Custom Modular Trade show Booth, Brand Exhibiting, Brand Perception, Booth Design for Trade Shows, Booth Display Design, Art of Marketing, Hanging Sign, Booth Design Lounge, Idea Brands, Booth Design Inspiration, Architectural Display Signs, Communication Arts, 2013 Design Trends, Sarmistha Tarafder

The Battle for Innovation: How do you win it?

Posted by sarmistha tarafder on Apr 22, 2011 10:13:00 AM

Create like Van Gogh, live like Michelangelo.

Read More

Topics: Design Inspiration, Graphic Design, Trade Show Graphics, Art and nature Inspiration, Art and Design, Art of Business, Innovation Design, Inspiration, Inellectual Elegance, Intellectual design, Creative Marketing, Michelangelo, Create like Van Gogh, live like Michelangelo, Vincent van Gogh, Corning, Frans Johansson, Medici Effect, Sarmistha Tarafder, Ideas at work

Art of Presenting: Influencing the Influencers

Posted by sarmistha tarafder on Apr 1, 2011 5:48:00 PM

As designers for trade shows or any other medium, we are often required to present our ideas across, in a group environment. Our sub-conscious tend to focus on the body language of the decision maker. However, another approach might be to seek out the influencers in the group. The film below attempts to understand the basic ingredients of what makes a person influential in an esoteric way without any metric analysis. It explores the concept of the role that influencers play.

Read More

Topics: Trade show booth, Innovation Design, Inspiration, Inellectual Elegance, Influencers, Sarmistha Tarafder

Trade Show Technology: The Gift of the Grand Master

Posted by sarmistha tarafder on Mar 27, 2011 4:40:00 PM

Read More

Topics: Art and nature Inspiration, Innovation Design, Inspiration, Inellectual Elegance, Interrelationships of Forms, Intellectual design, Consciousness, Product Design, Principles of Design, Root Rectangles, Ratios, Proportions, The Great Pyramid, Exhibitor 2011, Frank Zappa, Rock, Jazz, Sarmistha Tarafder, Industrial design, Regulating lines, Island Exhibits

Dance of Colors: A Day in a Year!

Posted by sarmistha tarafder on Mar 19, 2011 5:24:00 PM

Read More

Topics: Trade Show Graphics, 21st century, Innovation Design, Color, Inspiration, Inellectual Elegance, Interrelationships of Forms, Intellectual design, Consciousness, Sarmistha Tarafder

Trade show Design: Integrity in "I"

Posted by sarmistha tarafder on Feb 11, 2011 10:11:00 AM

Read More

Topics: Bay Area Trade show display, Trade Show Graphics, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, 2011 Tradeshow Trends, Architecture, Innovation Design, applied geometry, Inspiration, Inellectual Elegance, Intellectual design, Trade Show Exhibit, Sarmistha Tarafder, Industrial design, Regulating lines, Envoy Exhibit System, Trade Fair Dessign

Trade Booth Design Trends: A Walk in the Bizarre

Posted by sarmistha tarafder on Dec 11, 2010 3:00:00 PM


The term bi•zarre |biˈzär| means odd, eccentric and strikingly out of the ordinary. The bizzare is the construct of our creative, nonconformist right brain. It is absolutely absurd, crazy, nonsensical, preposterous. It is unreal. It is wild. It is fanciful. It is the bizzare that creates movements and sets trends. An example is The Dada (movement or more of a non-movement) that began in Zurich in reponse to the insane killings of World War I. The movement was spearheaded by people walking in the bizzare.  Artists, poets, writers, intellectuals all concerted their efforts on anti-war politics by denouncing the prevailing standards in art through anti-art cultural works. Their purpose was to taunt what they considered to be the nonsensical nationalism, rationalism, materialism and any other -ism which they felt had contributed to a senseless war. An example of the outrageous Dada art is the painting of Mona Lisa with a mustache by Marcel Duchamp.

Read More

Topics: Design Inspiration, Bay Area Trade show display, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Exhibit Design, Tradeshow booth design, Exhibit Rental, Art and nature Inspiration, Hanging Display Banners, Architecture, Innovation Design, Brand Design, Trade Show Exhibit, bizarre design, Usage of textures, Surrealism, avant-garde, downtown music, Nouveau réalisme, pop art, Fluxus, punk rock. Douglas Adams, bizarre universe, Dada movement, Sarmistha Tarafder, Industrial design, Visual merchandising, Elegant design, Lounge settings

PURPOSEFUL DESIGN: Deliberation of December

Posted by sarmistha tarafder on Dec 3, 2010 3:12:00 PM

 

In Latin, December means the tenth month. History dictates that in 700 BC, the Roman King Numa Pompilius moved the beginning of the year from March and added January and February.

From here on, the nameless dark stretch contributed to the 12 month Gregorian calendar as we now know it.

Read More

Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Exhibit Design, Art and nature Inspiration, Hanging Display Banners, Architecture, Innovation Design, applied geometry, Inellectual Elegance, Interrelationships of Forms, Intellectual design, Trade show lounge, Principles of Design, Ratios, Proportions, Sustaining Innovations, color white, contemporar space design, Usage of textures, Sarmistha Tarafder, Industrial design, Regulating lines, Visual merchandising, Elegant design, Pendant Lights, Lounge settings, Island Exhibits

Trade Show Booth Design: A Perfect Thanksgiving!

Posted by sarmistha tarafder on Nov 23, 2010 7:02:00 PM

Read More

Topics: Design Inspiration, Bay Area Trade show display, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Tradeshow booth design, Trade show booth, Innovation Design, Brand Design, Brand Potential, applied geometry, Inellectual Elegance, Intellectual design, Trade show convention, Trade Show Exhibit, Perfect Thanksgiving, Sarmistha Tarafder, S Portable Display Booths

Subscribe via E-mail

 

Create Lovable Brands

Multisensory Branding

idea book

Follow Me

About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!