Brand Design, Brand Marketing and Brand Psychology

Happy Valentine's Day: The Savvy Marketing Campaign Ever Launched!

Posted by sarmistha tarafder on Feb 13, 2017 11:49:48 AM

LOVE IS THE SOURCE OF THE FUTURE.
Love is . . . The fury of the storm, The calm in the rainbow.
LOVE IS THE SOURCE OF PASSION.
LOVE IS THE SOURCE OF REALITY.
LOVE IS THE SOURCE OF UNITY.
LOVE IS THE SOURCE OF SUCCESS.  Susan Polis Schutz

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Topics: Graphic Design, Art and nature Inspiration, Art of Business, Trade Fair Design, Art of Presentation, Brand Exhibiting, Art of Marketing, Booth Design Inspiration, Architectural Display Signs, trade show booths, Art and Science of Lead Generation, Exhibition Booth Design, geometric design, Color inspiration, Art of Thinnking, Trade show Booth ideas, Trade Show Booth Design, Trends in Booth Design, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, trade show exhibiting, Trade Show Displays, Brand, Art of Ancient Wisdom, Characteristics of Famous Brands, trade show exhibit graphics

What Drives Customer Decisions?

Posted by sarmistha tarafder on Jan 22, 2014 3:34:00 PM

Every day, we are bombarded by numberless brand impressions.

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Topics: Trade Show Graphics, Trade Show Exhibit, Guy Kawasaki, Sarmistha Tarafder, trade show exhibiting, Trade Show Displays, Trade show exhibit design

Skyline® Wins 2013 Event Design!

Posted by sarmistha tarafder on Jan 15, 2014 12:22:00 PM

"Winner Winner! The 2013 Event Design Awards winners have been announced. The EDA’s recognize the best of the best among this industry’s change agents, and the award-winning projects reflect how the world’s best creative studios are reinventing experience design across all categories."

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Topics: Trade show budgeting, Sarmistha Tarafder, Trade Show Marketing, trade show exhibiting, Trade Show Displays

Start The Year With The Right Voice: Trade Show Marketing That Works!

Posted by sarmistha tarafder on Jan 3, 2014 3:32:00 PM

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Topics: Trade show budgeting, Sarmistha Tarafder, Trade Show Marketing, trade show exhibiting, Trade Show Displays

Face to Face Marketing: The Millennials Have Arrived.

Posted by sarmistha tarafder on Aug 27, 2012 10:29:00 AM


"Are you ready to communicate with them?"

Technology is the language and the fashion of this generation. Extremely savvy and constantly wired this generation could be the most educated in American history (according to a study conducted by Pew Research Center). Being "digital natives", they are on a path of constant learning, upgrading and sharing. In her book, Chasing Youth Culture And Getting It Right, Tina Wells discusses how crucial technology is in their lives. "If you want to engage with Millennials, you must understand the role technology plays in their lives. When we get scared of it as marketers, we tend to disconnect with our consumers. Technology doesn’t kill magazines or newspapers or music. What hurts these media is when we decide to stop innovating. Content is king, and always will be. Create an engaging experience with content, no matter what the platform, and consumers will engage"

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Topics: Art of Business, Art of Presentation, Art of Marketing, Art of Thinnking, Trade Show Booth Design, trade show marketing to Millenials, Sarmistha Tarafder, Art of Creation, Trade Show Displays, Face-to-Face Marketing

Modish Minimalism: Harmony in Booth Design.

Posted by sarmistha tarafder on May 18, 2012 1:43:00 PM

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Topics: Trade show lounge, Trade Show Exhibit, White Booth Design, Open Booth Design, Minimalist Trade show booth design, Sarmistha Tarafder, Trade Show Displays, Modern Booth Design, Trade show design 2012, Trade show exhibit design

Trade Show Exhibiting: Lounging in Cappuccino and Hot Pink!

Posted by sarmistha tarafder on Jan 6, 2012 4:52:00 PM

Lounges have now gained tremendous momentum in the design of trade show exhibit spaces and special events. Dedicated sitting spaces are now integral part of design directives. These areas are resolute in providing a communicative approach to information exchange and information gathering. In today's era of viral marketing and virtual interacting, it is a featured highlight of face to face marketing. When 46% of executive decision makers make purchase decisions while attending a show and 51% of executive decision maker requested that a sales representative visit their company after the show and get this: 95% of the executive decision makers meet with their current suppliers at a trade show it is only makes sense to promote the right kind of atmospheric conditions that fosters such conversation. And a lounge does exactly that. It is a luxurious conclave where talent meets target.

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Topics: Trade Show Exhibits, Trade Show Graphics, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Art of Business, Trade Fair Design, Display Show Design, custom modular exhibits, Custom Modular Trade show Booth, trade show booths, Competitive Intelligence, Trade show lounge, Trade show convention, Trade Show Exhibit, Creative Marketing, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, Creativity, trade show exhibiting, Trade Show Displays, Modern Booth Design

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About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!