Brand Design, Brand Marketing and Brand Psychology

What Drives Customer Decisions?

Posted by sarmistha tarafder on Jan 22, 2014 3:34:00 PM

Every day, we are bombarded by numberless brand impressions.

Read More

Topics: Trade Show Graphics, Trade Show Exhibit, Guy Kawasaki, Sarmistha Tarafder, trade show exhibiting, Trade Show Displays, Trade show exhibit design

Graphic Design: Evoke Emotion | Assassination of a Famous Nut Artist!

Posted by sarmistha tarafder on Jun 3, 2013 12:52:00 PM

UPDATED NOV 2016

 

 

SETTING THE SCENE — THE GUIDANCE OF GROTESQUE

 

This self-portrait was based on a drawing made by Arneson’s son Kregg when the artist and his first wife was in the midst of a marital crisis. Although the representation echoes Renaissance bust of mortally wounded martyred saints, the wildly exaggerated grotesque details—such as the exploding gun, bloody knife and arrow, and globs of blood and snot—recall the style of cartoon and comic strips.

The sculpture is one of Arneson’s most emotionally expressive self-portrait. He was prolific in creating self-portraits using photographs, mirrors, and drawings. Each expression seemed to reveal a different emotion. His self-referential portraits, that are iconic and humorous, sends us on a mission to explore universal concepts of feeling, sentiments, reaction and response.

Read More

Topics: Trade Show Graphics, Art and nature Inspiration, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Communication Arts, Creative Marketing, Creativity on Call, Custom Modular, Art of Enticement, Sarmistha Tarafder, Art of Creation, Creativity, Brand Power, Brand, Brand virtue

The Winds of Change: Global Launch Event!

Posted by sarmistha tarafder on May 3, 2013 1:30:00 PM

From the company known for innovation and recognized for it, comes a revolutionary new product that will change exhibiting for ever.

Read More

Topics: Trade Show Exhibits, Trade Show Graphics, Global Launch Event, Sarmistha Tarafder, Trade show exhibit design

Memorable Booth Design: Tempting Textures + Luring Lights

Posted by sarmistha tarafder on Aug 2, 2012 11:43:00 AM

Create a compelling environment. Unleash the memory capsule.

Read More

Topics: Trade Show Exhibits, Trade Show Graphics, Trade show booth, Creative Exhibition Booth Design, custom modular exhibits, Booth Design Inspiration, Architectural Display Signs, Color inspiration, Sarmistha Tarafder, Art of Creation, Creativity, Design Principles, Angled Island Booth, Island Booth Design, Island Exhibits, Trade show exhibit design

Color: The Occult Power of Communication!

Posted by sarmistha tarafder on May 24, 2012 3:19:00 PM

Read More

Topics: Graphic Design, Trade Show Exhibits, Trade Show Graphics, Communication Arts, Color, Brand Colors, Color inspiration, Color Marketing Group (CMG), Zara Stender, DDI, The Language of Color, Sarmistha Tarafder, Trade show exhibit design

Art of Communication: Flowering of Visual Content Creation!

Posted by sarmistha tarafder on Apr 10, 2012 5:45:00 PM

Read More

Topics: Graphic Design, Trade Show Graphics, Art and nature Inspiration, Art and Design, Art of Business, Art of Marketing, Visual Marketing, Sarmistha Tarafder, Art of Creation

Booth Lounging: Tangerine Tango in the Year of the Dragon!

Posted by sarmistha tarafder on Mar 26, 2012 3:16:00 PM

Read More

Topics: Graphic Design, Trade Show Graphics, Tradeshow booth design, Art of Business, Art of Presentation, Color, Picturescape, Trade Show Tonic, Modular Booth Design, Tangerine Tango, Envoy, Year of the Black Dragon, PMS color matching system, Fire and water, Linear Booth Design, Sarmistha Tarafder, Skyline Bay Area, Art of Creation, Trade show design 2012, Inspiration 2012

Trade Show Booth Design: The Diversification Dividend!

Posted by sarmistha tarafder on Mar 13, 2012 5:48:00 PM



In the summer of 2007, the US stock market plummeted by 5%. In the same week FTSE lost about 5.6%, Israeli TA 25 Index dripped 7% and Australia exchange shed 3%. This was mirrored across the global stock markets. Singapore, Hong Kong, South Korea, India and China all followed suit. As the financial instruments of the developing and the developed countries have started to look alike "we have voluntarily narrowed our options to the point of jeopardizing our ability to survive."

Nature, does not condone singularity. It leads to extinction.

Rebecca Costa in her book, The Watchman's Rattle: Thinking Our Way Out of Extinction, says, in evolutionary terms, diversity acts like a genetic insurance policy—to guard against the complete eradication of species. This is reason why there are  17,500 species of butterflies in the world, and around 750 species in the United States (Encyclopedia Smithsonian). A species that develops a broad range of characteristics and behaviors—wide diversity—increases its odds of surviving a broad range of environmental challenges. In December 2004, when the great Tsunami claimed more than 150,000 lives, the stone age tribes of the Andaman and Nicobar islands escaped unscathed because they took to the forests and higher ground well in time.

Dr. Yaneer Bar-Yam of Harvard University exposes the critical role diversity plays as complexity in business grows: "A system performs well in facing complex challenges when it has high variety. We can understand this in the case of the modern economy and technological and corporate innovation." The greater the diversity of ideas, products and services, the more effectively businesses can respond to dramatic shifts and changes. For that reason, Apple has products that ranges from defining nano life style to the dream machines of the 3D designers and artists. For that very same reason, the latitude of Skyline products range from extreme portability to custom modularity and not to mention more than 30 elastic product lines in-between. For that very same reason, exhibit designers of our times should incorporate the essence of the brand in the visuals, architecture and of course, need-less to say in the interactivity that is the hallmark of face-face-marketing.

Socio-biologists confirm that some 5 million years ago, with the development of two-legged locomotion, our brains experienced intricate adaptation to an "avalanche of new sensory complexity". If that is true, we are yet again undergoing paramount  changes in the frontal cortex, the area that processes complexity. We are on for an interesting ride!

Read More

Topics: Graphic Design, Trade Show Graphics, Art and nature Inspiration, Art of Business, Art of Marketing, Hanging Sign, Booth Design Lounge, Trade Show Tonic, Modular Booth Design, Rebecca D. Costa: The Watchman's Rattle, Modern Booth, Extreme Portable Displays, Sarmistha Tarafder, Island Booth Design, Art of Thinking

Art of Marketing: Targeting Personas

Posted by sarmistha tarafder on Feb 20, 2012 6:06:00 PM

Read More

Topics: Graphic Design, Trade Show Graphics, Art of Business, Art of Marketing, Sarmistha Tarafder

Booth Design: An Open Invitation to Exhibitor 2012

Posted by sarmistha tarafder on Feb 3, 2012 3:05:00 PM

Read More

Topics: Trade Show Exhibits, Trade Show Graphics, Art and nature Inspiration, Art and Design, Art of Business, Art of Presentation, Art and Science of Lead Generation, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, Free Seminars, Tradeshow Booth Staffing, Trade show ROI

Subscribe via E-mail

 

Create Lovable Brands

Multisensory Branding

idea book

Follow Me

About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!