Brand Design, Brand Marketing and Brand Psychology

STRIKE OUT AT RSA CONFERENCE 2017

Posted by sarmistha tarafder on Nov 5, 2015 11:42:25 AM

 

 

 

Updated October 2016

“If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.”
Henry David Thoreau, Walden

Yet, it is 21st century and we are at best, floundering at building a stronG foundation.

Read More

Topics: Tradeshow booth design, Art of Marketing, contenmarketing, cybersecurity

Multisensory Brand Exhibiting: Raise Response, Register Retention

Posted by sarmistha tarafder on Apr 24, 2013 12:20:00 PM

Ask yourself this question: What has been your best-ever brand experience?

Maybe it was staying at the Belagio Hotel - the multi-colored, multi-shaped large hand-blown glass flower ceiling in their signature lobby, or perhaps owning your first iPad - the thrill of opening the package and the anticipation of accessing world wisdom in the palm of your hands. Or simply a vivid memory of opening a cold Coke on a hot day - the ultimate satisfaction of quenching your primal thirst!

Read More

Topics: Exhibit Design, Tradeshow booth design, trade show booths, Multisensory Brand Exhibiting, Trade shows, modular exhibits, Sarmistha Tarafder

Modern Booth Design: Art of Enticement!

Posted by sarmistha tarafder on Jan 18, 2013 12:23:00 PM


We are living in exciting times. The concept of traditional marketing is being challenged every day. Fresh waves of ideas are consistently hitting the shores. The blogosphere is inundated with articles describing the fact that brand equity cannot be linked to actual firm equityor any other recognized financial metric. There is a huge uproar that in a world infused with social-media madness; "traditional marketing and sales not only doesn't work so well, it doesn't make sense." A lot of speculation rolls around the market place as to what is going to replace the old medium; new possibilities of peer influence-based, community-oriented marketing hold much greater promise for creating sustained growth through authentic customer relationships.”

Read More

Topics: Trade Show Exhibits, Tradeshow booth design, Art and Design, Art of Presentation, Art of Marketing, Persuasion Marketing, Trends in Booth Design, Art of Enticement, Sarmistha Tarafder, Art of Creation, Trendy Booth Design

Booth Design: The Art of Attracting Attendees!

Posted by sarmistha tarafder on Nov 2, 2012 11:32:00 AM

Read More

Topics: Graphic Design, Tradeshow booth design, Hanging Structure, Hanging Sign, Trade show Trends, Trends in Booth Design, John Sterling, pre-show promotions, Sarmistha Tarafder, Trade Show Marketing, Skyline Bay Area, Trency Booth Desgign

Booth Design Ideas: Stimulating Depths!

Posted by sarmistha tarafder on Oct 8, 2012 3:31:00 PM

Read More

Topics: Tradeshow booth design, Art and Design, Architecture, Exhibition Booth Design, applied geometry, Trade show lounge, Trade Show Booth Design, Trends in Booth Design, Social Media in Tradeshow booth design, Trade Show Rigging, Sarmistha Tarafder, Trade show marketers, 2011 Tradeshow Trend, Elegant design, Trendy Booth Design, Trade show design 2012, Social Marketing, Trade show exhibit design

Expressive Spaces: Asserting Architectural Artistry

Posted by sarmistha tarafder on Sep 17, 2012 11:16:00 AM

Read More

Topics: Tradeshow booth design, Art and nature Inspiration, Architecture, Brand Exhibiting, applied geometry, Expressive spaces, Daniel Libeskind, Sarmistha Tarafder, Skyline Bay Area

Compelling Booth Design: Create Beyond Limits!

Posted by sarmistha tarafder on Sep 4, 2012 2:37:00 PM



Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. ~ Guy Kawasaki

You trade show booth is your space that you use for sharing knowledge and inspiring conversation. It is a channel for enchantment. It is the space where your brand image is broadcasted. It prompts people to form perceptions about your company and your products. It is reflected in the angles of your product; it is embedded in the curves of your booth architecture, it is pronounced in the stylistic images, the texture of floor that you walk on and the uniqueness of the furniture that you use. The exhibit design is a powerful display of your brand psychology.

Read More

Topics: Trade Show Exhibits, Tradeshow booth design, Art and Design, Art of Business, Architecture, Art of Presentation, Art of Marketing, Booth Design Lounge, Architectural Display Signs, applied geometry, Sarmistha Tarafder, Elegant design, Angled Island Booth, Island Booth Design, Angular Booth Design, Trendy Booth Design, Tribe

Post-Modern Booth Design: Experimenting with Zen!

Posted by sarmistha tarafder on Aug 20, 2012 10:19:00 AM


Simplicity is the shining armor of Zen.

Derived from the Sanskrit word Dhyana, Zen found its way to Japan via China in the form of motionless meditation. The word Zen paints a picture of peace, serenity, waterfall and rounded stones. It has become a part of our every day lexicon, yet we hardly practice what it exhorts. Be here and now. Turn off the filters. Dissolve all preconceptions. Perceive directly. "Dissolve into the eternal now, and realize that the Universe itself peers out through your eyes, hears through your ears, and breaths each breath." Experiencing each moment as it is. According to Chinese Ch’an and Zen, understanding comes only by ignoring the intellect and heeding the instincts, the intuition. True perception comes from vast emptiness.

Whatever the philosophical construct of Zen may be, we all seem to have a visual concept of what Zen is. We talk about Zen like design, we muse on the elegance in the absence of abundance and of course the Zen Master of Subtraction: Steve Jobs is still very alive in our mass psyche. One of Jobs’ great strengths was knowing how to focus. “Deciding what not to do is as important as deciding what to do,” he said. “That’s true for companies, and it’s true for products.”

In his book, The Laws of Subtraction (that will be available on October), Matthew May states  6 simple rules for winning in the age of excess, very much in keeping with the 5 principles of Zen Design Simplicity:

Read More

Topics: Tradeshow booth design, Art and nature Inspiration, Cool tade show booth ideas, Art and Design, Art of Business, Architecture, Art of Presentation, Custom Modular Trade show Booth, Art of Marketing, Architectural Display Signs, Mathew May, Outrageous Exhibit Booth Design, Principles of Zen Design, Minimalistic Design, Trends in Booth Design, Sarmistha Tarafder, Art of Creation, Angular Booth Design, Art of Ancient Wisdom

Booth Lounging: Tangerine Tango in the Year of the Dragon!

Posted by sarmistha tarafder on Mar 26, 2012 3:16:00 PM

Read More

Topics: Graphic Design, Trade Show Graphics, Tradeshow booth design, Art of Business, Art of Presentation, Color, Picturescape, Trade Show Tonic, Modular Booth Design, Tangerine Tango, Envoy, Year of the Black Dragon, PMS color matching system, Fire and water, Linear Booth Design, Sarmistha Tarafder, Skyline Bay Area, Art of Creation, Trade show design 2012, Inspiration 2012

Art of the Season: In the Flow of Flower and Flakes.

Posted by sarmistha tarafder on Dec 15, 2011 10:49:00 AM


It is a fierce, foamy world of 'what ifs', 'what can be' and 'what might be' that we live in. I say fierce, because competition to stand out and stay ahead was never this acute in the written history of mankind. I say foamy, because never before we were aware of our own potential. We are immersed in the froth of promises and possibilities that constantly appear each moment, only to disappear the very next moment. We experience magic in every single breath. We indulge in the process of continuous creativity consciously and sub-consciously. We are on an enhanced evolutionary path. This means mankind as a whole is rigorously pursing the 80-20 rule. [Eradicate 80% of things that yield only 20% of the value in any undertaking. Then re-direct and refocus the freed up resources to leverage radical levels of change.] Nature does it. A single snowflake holds wisdom of the eternity.

Read More

Topics: Trade Show Exhibits, Tradeshow booth design, Two side open booth design, Picturescape, Trade Show Tonic, Seasons Greetingss, Sarmistha Tarafder, Angled Island Booth, Trade show exhibit design

Subscribe via E-mail

 

Create Lovable Brands

Multisensory Branding

idea book

Follow Me

About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!