Brand Design, Brand Marketing and Brand Psychology

Happy Valentine's Day: The Savvy Marketing Campaign Ever Launched!

Posted by sarmistha tarafder on Feb 13, 2017 11:49:48 AM

LOVE IS THE SOURCE OF THE FUTURE.
Love is . . . The fury of the storm, The calm in the rainbow.
LOVE IS THE SOURCE OF PASSION.
LOVE IS THE SOURCE OF REALITY.
LOVE IS THE SOURCE OF UNITY.
LOVE IS THE SOURCE OF SUCCESS.  Susan Polis Schutz

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Topics: Graphic Design, Art and nature Inspiration, Art of Business, Trade Fair Design, Art of Presentation, Brand Exhibiting, Art of Marketing, Booth Design Inspiration, Architectural Display Signs, trade show booths, Art and Science of Lead Generation, Exhibition Booth Design, geometric design, Color inspiration, Art of Thinnking, Trade show Booth ideas, Trade Show Booth Design, Trends in Booth Design, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, trade show exhibiting, Trade Show Displays, Brand, Art of Ancient Wisdom, Characteristics of Famous Brands, trade show exhibit graphics

Modern Booth Design: Art of Enticement!

Posted by sarmistha tarafder on Jan 18, 2013 12:23:00 PM


We are living in exciting times. The concept of traditional marketing is being challenged every day. Fresh waves of ideas are consistently hitting the shores. The blogosphere is inundated with articles describing the fact that brand equity cannot be linked to actual firm equityor any other recognized financial metric. There is a huge uproar that in a world infused with social-media madness; "traditional marketing and sales not only doesn't work so well, it doesn't make sense." A lot of speculation rolls around the market place as to what is going to replace the old medium; new possibilities of peer influence-based, community-oriented marketing hold much greater promise for creating sustained growth through authentic customer relationships.”

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Topics: Trade Show Exhibits, Tradeshow booth design, Art and Design, Art of Presentation, Art of Marketing, Persuasion Marketing, Trends in Booth Design, Art of Enticement, Sarmistha Tarafder, Art of Creation, Trendy Booth Design

Booth Design: The Art of Attracting Attendees!

Posted by sarmistha tarafder on Nov 2, 2012 11:32:00 AM

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Topics: Graphic Design, Tradeshow booth design, Hanging Structure, Hanging Sign, Trade show Trends, Trends in Booth Design, John Sterling, pre-show promotions, Sarmistha Tarafder, Trade Show Marketing, Skyline Bay Area, Trency Booth Desgign

Booth Design Ideas: Stimulating Depths!

Posted by sarmistha tarafder on Oct 8, 2012 3:31:00 PM

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Topics: Tradeshow booth design, Art and Design, Architecture, Exhibition Booth Design, applied geometry, Trade show lounge, Trade Show Booth Design, Trends in Booth Design, Social Media in Tradeshow booth design, Trade Show Rigging, Sarmistha Tarafder, Trade show marketers, 2011 Tradeshow Trend, Elegant design, Trendy Booth Design, Trade show design 2012, Social Marketing, Trade show exhibit design

Post-Modern Booth Design: Experimenting with Zen!

Posted by sarmistha tarafder on Aug 20, 2012 10:19:00 AM


Simplicity is the shining armor of Zen.

Derived from the Sanskrit word Dhyana, Zen found its way to Japan via China in the form of motionless meditation. The word Zen paints a picture of peace, serenity, waterfall and rounded stones. It has become a part of our every day lexicon, yet we hardly practice what it exhorts. Be here and now. Turn off the filters. Dissolve all preconceptions. Perceive directly. "Dissolve into the eternal now, and realize that the Universe itself peers out through your eyes, hears through your ears, and breaths each breath." Experiencing each moment as it is. According to Chinese Ch’an and Zen, understanding comes only by ignoring the intellect and heeding the instincts, the intuition. True perception comes from vast emptiness.

Whatever the philosophical construct of Zen may be, we all seem to have a visual concept of what Zen is. We talk about Zen like design, we muse on the elegance in the absence of abundance and of course the Zen Master of Subtraction: Steve Jobs is still very alive in our mass psyche. One of Jobs’ great strengths was knowing how to focus. “Deciding what not to do is as important as deciding what to do,” he said. “That’s true for companies, and it’s true for products.”

In his book, The Laws of Subtraction (that will be available on October), Matthew May states  6 simple rules for winning in the age of excess, very much in keeping with the 5 principles of Zen Design Simplicity:

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Topics: Tradeshow booth design, Art and nature Inspiration, Cool tade show booth ideas, Art and Design, Art of Business, Architecture, Art of Presentation, Custom Modular Trade show Booth, Art of Marketing, Architectural Display Signs, Mathew May, Outrageous Exhibit Booth Design, Principles of Zen Design, Minimalistic Design, Trends in Booth Design, Sarmistha Tarafder, Art of Creation, Angular Booth Design, Art of Ancient Wisdom

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!