Brand Design, Brand Marketing and Brand Psychology

Art of Business: Seduction of Suggestion

Posted by sarmistha tarafder on Feb 20, 2017 9:47:47 AM

 

seduction IS THE ONLY ART THAT STOOD THE TEST OF TIME

LET's face IT — WE ALL LOVE TO BE SEDUCED

Some of us are implicit about it and others are a tad bit explicit about it. We all long for this sense of restlessness that drives us to do deeds that are socially not quite the norm and culturally not quite acceptable. Here is what the master seducer have to say about seduction.

Read More

Topics: Design Inspiration, Design Tips, Graphic Design, Pop up displays, Creative Exhibition Booth Design, Art and Design, Art of Business, Exhibition Booth Design, Booth Design trends 2011, Portable Display Booths, Leonardo da vinci, Mathew May, Sfumto, Appli iphone, Sarmistha Tarafder, Trade Show Marketing

BRAND IDEAS FOR SURVIVING THE LONG HAUL

Posted by sarmistha tarafder on Feb 16, 2017 1:41:38 PM

 

[And] I have learnt from people's stories, been inspired by their hope, and been strengthened by their coming together.”
Sharad Vivek Sagar

When people come together, great things start happening. For starters, they shun the logic that had worked yesterday, but is obsolete today. They work as one organism — one mind and one soul for one mission, and thus they make something happen that is far grander than themselves.

It is your people who lends color, texture and poetry to your brand. It is your people who brings forth innovation and sees to the health, and the ultimate survival of your brand.

Since we live in an age of innovation, your job as a leader is to prepare your company for the kind of "work that does not yet exist and cannot yet be clearly defined."

HOW do you go about doing that?

For starters, you are sitting on the perch. You should be able to forecast by the soft trends and strategize by the hard trends.

Having said that, in this article, we do not talk about trends but we draw inspiration from 5 books that can help change the pattern of your brand and get you situated for the long haul.

Check it out and see if it does anything for you.

Read More

Topics: Art of Business, Brand Power, Branding, Value Brand

Happy Valentine's Day: The Savvy Marketing Campaign Ever Launched!

Posted by sarmistha tarafder on Feb 13, 2017 8:49:48 AM

LOVE IS THE SOURCE OF THE FUTURE.
Love is . . . The fury of the storm, The calm in the rainbow.
LOVE IS THE SOURCE OF PASSION.
LOVE IS THE SOURCE OF REALITY.
LOVE IS THE SOURCE OF UNITY.
LOVE IS THE SOURCE OF SUCCESS.  Susan Polis Schutz

Read More

Topics: Graphic Design, Art and nature Inspiration, Art of Business, Trade Fair Design, Art of Presentation, Brand Exhibiting, Art of Marketing, Booth Design Inspiration, Architectural Display Signs, trade show booths, Art and Science of Lead Generation, Exhibition Booth Design, geometric design, Color inspiration, Art of Thinnking, Trade show Booth ideas, Trade Show Booth Design, Trends in Booth Design, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, trade show exhibiting, Trade Show Displays, Brand, Art of Ancient Wisdom, Characteristics of Famous Brands, trade show exhibit graphics

Experience Trade Show Zen with Skyline at ExhibitorLive 2017

Posted by sarmistha tarafder on Jan 13, 2017 1:04:14 PM

We invite you to experience trade show Zen with us at EXHIBITORLive 2017.


Take a break from the stress and hustle of trade show meetings, planning, and logistics, and let us treat you to a relaxing Zen garden environment at booth 1239.  Clear your mind of deadlines, logistical challenges, and the pressure to prove an ROI with a refreshing Zen experience, complete with tea sampling, Asian sweets and a daily chance to win a $200 gift certificate to the BathHouse Spa in the Delano Hotel for a Zen treat.

Read More

Topics: Principles of Zen Design, Sarmistha Tarafder, Trade Show, exhibitor live 2017

WHERE ARE WE HEADING? PEEK INTO THE MINDS OF CEOs, CMOs and VPs.

Posted by sarmistha tarafder on Jan 10, 2017 1:26:38 PM

 

 

A NEW DAY. A NEW YEAR.

The western way of thinking prompts US for a new start, fresh beginning, new questions, new delights and a new path to new self-discovery.

However, if #CES2017 was any guide, we have seen nothing that has shattered the perception of our reality or our sense of time and space. It was more of the same on their evolutionary path. Other than, full-on "holographic" heads-up display from BMW, and some creative concept cars from Chrysler, Honda, Bosch and Toyota, the phones, cameras, new virtual reality and augmented/mixed reality products and drones clearly did not capture the hearts and minds of the attendees. At best, it was a warm up of what is yet to come.

Read More

Topics: Graphic Design, trade show technology, Sarmistha Tarafder, 2017 Marketing Trends

REAWAKEN YOUR BRAND — REHABILITATE YOUR BUSINESS MODEL

Posted by sarmistha tarafder on Oct 31, 2016 12:06:48 PM

 

CHANGE OR COLLAPSE

The industry that, which is the stronghold of the American economy was dumbfounded. They heard the unthinkable.

“You can fight [the end of car ownership], and that will probably not turn out well. Or you can acknowledge that this is happening. This is real, serious, and going to change your world." This ultimatum was delivered by the Lyft president and co-founder John Zimmer, at the Los Angeles Auto Show, a couple of years ago.

Read More

Topics: Sarmistha Tarafder, Brand Power, Brand, Branding, brand and business model, Trade and Commerce

COLOR — THE SOUL OF YOUR MESSAGE— HOW WILL YOU USE IT?

Posted by sarmistha tarafder on Jul 13, 2016 11:24:26 AM

 

 

COLOR IS DEEP SEEDED IN OUR SUB-CONSCIOUS

{Just to give you a comparison between the captain (conscious) and the slave (sub-conscious), unconscious mind operates at 40 million bits of data per second, whereas the conscious mind processes at paltry 40 bits per second.}

Our forefathers, their forefathers, their forefathers... and all the way back to the early, pre-historic man, we find color/pigments being extracted from the natural environment to decorate, to fashion, to fabricate and offer to the gods. Color was the way of being.

Color is as old as man himself. No wonder, color triggers powerful psychological message.

Here, I have compiled some color infographics, along with some cultural connotation of color.

Read More

Topics: Color, Brand Colors, Color inspiration, Psycology of Color

BRAND MARKETING — WORDS IN THE world of TECH MAYHEM

Posted by sarmistha tarafder on Jul 7, 2016 12:35:36 PM

 

In a culture of visual and technological mobocracy, we have forgotten the power of words. Sad isn't it?

Yet, the greatest of the great were always aware of the strength of the words. And they harnessed it with superior charm and considerable acumen.

Most of us would agree that, Nelson Mandela is an icon of freedom and a powerhouse of forgiveness and statesmanship. However, did you know that, during his prison days, it was unlawful even to quote him (for the fear of massive uprising). And, here is why?

Read More

Topics: Brand Perception, Idea Brands, Sarmistha Tarafder, Branding, Value Brand

BRAND DESIGN — HOW DO I STAND OUT?

Posted by sarmistha tarafder on Feb 22, 2016 10:57:43 AM

 

 

 

 


The 'SHOCK AND AWE" does work sometimes. However, you do have to work hard at it — each time, every time. And, often you have to resort to manipulation, which is not always a good idea.

THE EASIER ROUTE to EXPLORE ... REDEFINE YOUR OPPORTUNITY...

By all traditional definition, modern art was not a very pretty sight. It was actually rather ugly. It was devoid of definition, fluidity and the perfect perspective proportions that the Renaissance was all about.

Read More

Topics: Brand Power, Picasso, Matisse, 20th Century Mordernism

SURFING THE WAVES THAT IS DRIVING CONTEMPORARY COMMERCE

Posted by sarmistha tarafder on Feb 9, 2016 1:30:28 PM

 

With all the thrill and charge of @superbowl50, few of us noticed that IBM, (in a span of one week) just made it's third acquisition this month . The gusto which which 'Big Blue' acquired these design and creative services businesses, begs you to think that something BIG is going on. 

Read More

Topics: Sarmistha Tarafder, Trade Show, trade, commerce

Subscribe via E-mail

 

Create Lovable Brands

Multisensory Branding

idea book

Follow Me

About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!