Booth Staffing Tips for the Digital Era
Staffing for Trade Shows and Events has changed. More of the same will not do anymore.
Before “Big Data” and the proliferation of electronic marketing it was sales people who reigned supreme at the show. Their personality and ability to connect with people were key tools for getting more people into the booth. Crowd gatherers were big too as it was all about getting people who you did not know to come into the booth and learn all about your company. While salespeople can still be great staffers and people skills are always great, the landscape of trade shows has changed and with that the type of skills needed to staff the booth.Read More
By Mike Thimmesch
He did what? She said what? And in our trade show booth? Really!
You may be surprised at the Booth Staffers Behaving Badly that goes on at trade shows. Or, maybe not, since you’ve had to endure it yourself; staffers so bad they were actually dragging down your corporate image, losing more business than they brought in.
Unfortunately, there always have been, and always will be staffers who behave badly. Here’s a rogue’s gallery of unprofessional perpetrators:Read More
Although we’d all love to know the secrets to the best booth staff, there really is no one answer. Selecting the right people for the job is what you do for your business year round and the same rules should apply when attending a trade show. Unfortunately from my discussions with lots of exhibitors and from my observations on the show floor, booth staffing still seems to be a real challenge for some companies.
Here are a few tips to help you get the results you want with a staff that can help you achieve them.
Each attendee who sees your trade show display and visits your booth is a potential lead. But there’s no way to qualify that lead until you have a conversation. That being the case, it’s important you don’t squander the opportunity to engage every visitor.Read More