Booth Staffing

THE 4 PERSONALITIES OF BOOTH STAFFERS FOR YOUR TRADE SHOW SUCCESS

Posted on Mar 20, 2017 1:13:52 PM

 

 

You may have eye-catching booth, quality products & services, preppy presentations and promotions, BUT, if you have the “wrong” booth staffers, your brand marketing wil end up in a massive wreck and there is not poetry in that.

 

Read More

Topics: Booth Staffers, Trade Show Tonic, Tradeshow Booth Staffing, B2B

HOW MANY BOOTH STAFFERS DO I NEED? WHO IS RESPONSIBLE FOR THEM?

Posted on Feb 7, 2017 2:35:23 PM

 

RELAX, YOU WILL LOVE THIS.  WE HAVE DONE THE MATH FOR YOU

If the booth size is a given, which it normally is, then you will need one staffer for each 50 square feet of unoccupied space. Occupied by what, you are asking? By your display, product demonstrations and equipment.

 

Read More

Topics: Booth Staffing, Booth Staffers, Tradeshow Booth Staffing

YOUR ASSETS FOR EXPERIENTIAL MARKETING

Posted on Nov 21, 2016 4:19:36 PM

 

 

If I were to describe to you the thrill of driving a race car on a track at speeds incomprehensible to the common driver, you would hear “words.”

You might get a partial glint in your eye as you try to imagine the physiological strain, mental challenge or fear. This is where experiential marketing comes into play.

Read More

Topics: Return on Experience, Tradeshow Booth Staffing, experiential marketing

EXTRAORDINARY SKILLS REQUIRED FOR Booth Staffers TO SUCCEED IN THE DIGITAL AGE

Posted on Oct 7, 2016 12:11:08 PM


 

Booth Staffing Tips for the Digital Era

 

Staffing for Trade Shows and Events has changed. More of the same will not do anymore.

Before “Big Data” and the proliferation of electronic marketing it was sales people who reigned supreme at the show. Their personality and ability to connect with people were key tools for getting more people into the booth. Crowd gatherers were big too as it was all about getting people who you did not know to come into the booth and learn all about your company. While salespeople can still be great staffers and people skills are always great, the landscape of trade shows has changed and with that the type of skills needed to staff the booth.

Read More

Topics: Booth Staffing, Booth Staffers, Trade show booth staffing, Tradeshow Booth Staffing, digital marketing

ARE YOU Aware of these 13 Bad Booth Staffers?

Posted on Sep 21, 2016 1:50:48 PM

 

By Mike Thimmesch

He did what?  She said what?  And in our trade show booth? Really!

You may be surprised at the Booth Staffers Behaving Badly that goes on at trade shows.  Or, maybe not, since you’ve had to endure it yourself; staffers so bad they were actually dragging down your corporate image, losing more business than they brought in.

Unfortunately, there always have been, and always will be staffers who behave badly.  Here’s a rogue’s gallery of unprofessional perpetrators:  

Read More

Topics: Booth Staffing, Booth Staffers, Trade show booth staffing, Tradeshow Booth Staffing

4 Ways to Optimize Every Exchange in Your Booth

Posted on Dec 21, 2015 1:48:45 PM

 

Every trade show exhibitor knows that a compelling yet informative trade show display is a must for events. While this is an important factor for your events, there are other factors that play a big role in your exhibiting success. The following tips will help you make the most of every interaction in your booth.

 

 

Read More

Topics: Booth Staffing, Trade show Booth ideas, Tradeshow Booth Staffing