Budgeting and Measurement

6 Things You Can Test To REFINE Your Trade Show Marketing

Posted on Feb 13, 2017 3:29:18 PM

 

 

Want to improve your trade show marketing? 

Put it to the test

In direct mail you can test the list, the format, and the offer.  In print ads, you can test the headline, the ad size, and the placement.  In internet advertising you test the pay per click ad, the ad bid, and the landing page. 

But what can you test in trade show marketing?

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Topics: Trade show Trends, Tradeshow News, Trade Show, Trade Show Leads

WHY ARE MY TRADE SHOW EXHIBIT CRATES SO EXPENSIVE?

Posted on Jan 23, 2017 1:11:22 PM

 

street art by roadsworth

 

Your TRADE SHOW exhibit assets go on a horrendous journey once they leave the loving care of your office or exhibit house storage facility.

From trucks to planes, ships or warehouse transfer facilities, they are manhandled, pallet-jacked and forklifted  – and that’s before your show’s general contractor gets their caring kid gloves on them! 

LOT OF ENGINEERING GOES INTO THE MANUFACTURING OF THE BORING CRATES.

HERE ARE FEW THINGS YOU NEED TO KNOW ABOUT THEM IF YOU WANT YOUR EXHBIT TO ARRIVE IN TOP CONDITION.

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Topics: trade show logistics, trade show budget, crate

WHEN NOT TO USE CUSTOM TRADE SHOW EXHIBIT

Posted on Jan 2, 2017 2:38:28 PM

 

 

DISRUPTION COMES AT A PRICE. 

If you wnat to tout yourself as a disruptive brand, you know you have to challenge the set standards, make curiosity and chaos, your trademark, and move forward with speed and agility as you develop heightened awareness for your brand and your product. 

The idea is:

"Cause as much chaos and disruption as possible but don't let them take you ALIVE."

Being a disruptive company. we are under constant market pressure to create systems that setup faster, are lighter weight and can create visually arresting designs. 

As a Systems manufacturer, I would like to recommend everyone build system based exhibits, but the reality is that there are situations where a traditionally built custom exhibit is the right decision.  

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Topics: Exhibit Rental, Custom Modular Trade show Booth, Custom Modular Tradeshow exhibit, Custom Modular

THE TACTICAL APPROACH TO CHOOSING custom trade show exhibit design

Posted on Aug 22, 2016 2:57:49 PM

 

“Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.”

Miyamoto Musashi

 

Is your company considering a custom design for a large trade show exhibit? Ask yourself — what is the perception that your brand is trying to convey? What is the strategy that you are going to undertake?

Talk to us, if you are not sure how to go about this process.

It’s an important decision that should be approached as a process rather than a one-time event. You have to think long-term to successfully design an exhibit that will grow with your brand.

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Topics: Brand Marketing, Exhibit Design, custom modular exhibits, Custom Modular, Trade show exhibit design, trade show strategy

save money by setting up your own booth

Posted on Apr 18, 2016 12:27:57 PM

 

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Topics: Portable Display Booths, trade show budget

How Do Exhibitors Measure THEIR TRADE SHOW RESULTS?

Posted on Nov 13, 2015 1:20:58 PM

 

 

 

When we surveyed exhibitors most of them justify their presence at trade shows via lead counts, the opportunity to build stronger relationships, and saying they are “increasing brand awareness.”

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Topics: Trade show budgeting, Measuring Trade Show Results

For Exhibitors fed up of spending their budget on shippings costs

Posted on Sep 28, 2015 12:57:25 PM

 

New Budget Buster for Trade Shows

Beware exhibitors: After 12 years in the trade show industry, I’ve finally been introduced to the consequences of a mixed shipment. We were hit with “special handling” (aka drayage) charges because of this mixed shipment. While, one would think, the exorbitant fee of $191 / CWT would be sufficient enough punishment to move our clients’ 30′ x 40′ island exhibit (weighing in at 4,368 lbs) from the loading dock to their booth space. Instead, we were slapped with a $266 / CWT charge because the truck our exhibit was delivered on, also carried other clients’ exhibits as well. By definition, this makes all shipments on the truck subject to “special handling” because it’s “more work to figure out what goes where and takes longer to unload,” despite labels on each cratdespite labels on each crate.

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Topics: Trade show budgeting, budget

Avoid Being Surprised by Your Trade Show Expenses

Posted on Aug 12, 2015 1:35:20 PM

It happened. You came up with the perfect theme. Your graphics looked great. You even got tons of leads. You could not be happier….until all the extra bills start coming in. What happened?  More importantly what can YOU do to make sure it does not happen again?

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Topics: Trade show budgeting

Smart Cuts, Smart Actions Results in Smart Trade Show Budgeting

Posted on May 26, 2015 5:20:00 PM

 

Imagine you stood in a room with 393 fellow exhibitors, and asked them the question, “How did you stretch your exhibiting budget over the past two years?” Think of all the great advice they could share.

Well, now you have all their proven advice in one place — right here.

 

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101 SmarT BUDGET CUTS Leads to PROFITABLE Trade Show EXPERIENCE

Posted on Apr 6, 2015 4:53:00 PM

 

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Topics: Trade show budgeting