Your Trade Show Booth is the Stage to Set Your Product.
According to Exhibitor Magazine, about 80% of their exhibiting subscribers make physical products. That’s a big reason manufacturers exhibit in the first place – to bring their products to show them to potential buyers.
And from the other side of the aisle, buyers go to trade shows because they want to get their hands on the real thing, see it in action, and compare multiple manufacturers at the same time. Read more and see more examples.