A DESIGN THAT SPEAKS OF THE BRAND
Questions to ask, when designing a booth.
- How has your brand evolved, and especially in how it has been presented at trade shows?
- What are the marketing messages and programs you are sharing in mediums outside of trade shows?
- What are the main products your company sells?
- What makes your products and services better than alternatives? And does that matter much to your customers?
- What does your company stand for?
- Is your company a risk taker or do they play it safe?