Exhibit Design and Marketing

DESIGN LUMINESCENCE & EMOTIONAL ENUNCIATION FOR YOUR TRADE SHOW BOOTH

Posted on Oct 18, 2017 12:45:55 PM

LUMINOUS DESIGN PULSATES— IT ROTATES, IT SPINS AND IT REPEATS. GET TO KNOW THE STAGGERING ABSURDITIES AND It's ENTHUSIASTIC PRINCIPLES

Creating with desirous elements for your exhibit does require some money, but definitely not a MFA degree in art. However, it will definitely help you if you have an understanding in the "yin and yang" of behavioral co-dependence. Having said that, your creative determination coupled with the expertise of your exhibit house is destined to transform your exhibit design into a pulsating luminous space for interaction and experimentation.

Get going with these scintillating ideas that communicate your brand's unique vision and your company's definitive mission.

 

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Topics: Exhibit Design, Booth Display Design, Booth Design Inspiration, Trade Show Booth Design, Sarmistha Tarafder

11 FAIL PROOF Ways to Build YOUR Brand at Trade Shows

Posted on Sep 19, 2017 6:24:47 PM

 

 

Want to build your brand at trade shows?  Your company has company.

Exhibitors tell us in survey after survey that building awareness is their #1 or #2 trade show marketing goal.

Building awareness comes in several different levels, depending on how well known a company already is. 

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Topics: Bay Area Trade show display, Brand Marketing, Exhibit Design, Brand Design, Brand Exhibiting, Brand Power

Flexible Modular Exhibits To Adapt To CHANGING ECONOMIES AND DEMANDING AUDIENCE

Posted on Aug 10, 2017 6:45:55 PM

 

 

 

MODULAR EXHIBIT DESIGNS ARE RESHAPING THE TRADE SHOW INDUSTRY AND WE ARE PROUD TO BE THE TREND SETTERS.

THE GREATEST BENEFIT of MODULARITY IS — IT TRANSCENDS CONNECTIVITY, to GIVE RISE TO NEW MARKETS, ACCESS NEW AUDIENCE and INSPIRES BRAND TO EXPAND THEIR OFFERING WITHOUT THE EXORBITANT COST OF MARKETING.

 

Having said that...

The world we live in is IN CONSTANT FLUX. SAME GOES TRUE FOR YOUR BUSINESS AND YOUR MARKETING STRATEGY

List below, we have jotted down 12 changes that may affect your trade show marketing.

  • Change in booth size
  • Change in number of shows
  • Change of division, or product represented
  • Change of industry targeted
  • Change in corporate branding
  • Change in marketing message
  • Change in the economy
  • Change in uncertainty about the future
  • Change of company ownership
  • Change in how good your booth looks
  • Change in marketing objectives
  • Change in the needs of your target audience

Custom flexible modular exhibits can help you better adapt to these 12 changes with a more modular design, easily changed graphics, and exhibit rental.

 

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Topics: Trade Fair Design, trade show booth graphics, Modular Booth Design, Trade Fair Dessign, modular stand design

RFP FOR YOUR BOOTH DESIGN [50 years of experience in the works]

Posted on Aug 3, 2017 2:28:30 PM

 

GOOD DESIGN IS GOOD TRADE.

AND, IT ALL STARTS WITH THE RIGHT RFP.

 

 

Your exhibit house needs enough information in a Request for Proposal (RFP) so the design team understands what your company goals are for the show. You are an expert on your company’s marketing goals and products, and the exhibit designers are experts in exhibit design.

You have a vision for how you would like the booth to look, and the exhibit designers have the training and experience to optimize that vision, and if given the right amount of information the designers can “Wow” your attendees with a booth design that tickles their imagination.

Let’s take a deeper dive into what your Request for Proposal (RFP) for a trade show booth should include.

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Topics: Silicon valley trade show booth design, Trade Show Booth Design, booth design, RFP

WHY SIMPLICITY IS YOUR ANSWER TO Your EXHIBIT DESIGN

Posted on Aug 2, 2017 1:24:55 PM

 

SHADES OF SIMPLICITY

If something looks simple, it feels easy. If it feels easy, the brain assumes it is simple

Once that assumption is made, the path of conversion becomes one of non-friction.

That is why, Harmut Esslingen, the German designer who designed the iconic Apple products in the 1980s, followed the guiding principle that feeling follows form.

That is why, about 200 years before Harmut Esslingen, the German philoshper, Arthur Schopenhauer, postulated “One should use common words to say uncommon things.”

Words that are simple to understand your brand offering are crucial for the decision makers who are pacing the show floor looking for solutions.

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Topics: Exhibit Design, trade show booths, booth design

'HOW DO I STAND OUT?' — LIGHTS, LOGOS, & COLOR FOR YOUR EXHIBIT DESIGN

Posted on Jul 26, 2017 12:56:47 PM

 

 

“Take chance standout. You can only have your head above waters if you stick your neck out a bit. It's time to take off... Dare to rise!”

This is a comprehensive take of an article that was first published on www.skyline.com

 

How do you stand out at trade showS or eventS?

QUICK HINT: THE TALLEST BOOTH MAY NOT BE THE BEST IDEA

How do you have the exhibit or environment that represents your brand well yet rises above the rest? Here is a hint… it is not all about having the tallest booth on the floor. Having a great designer who can help translate your brand into a three-dimensional space is ideal.

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Topics: Creative Exhibition Booth Design, Brand Design, booth design

Bolder, Brighter & REWARDING with EFFECTIVE Trade Show DESIGN Technology

Posted on Jun 15, 2017 2:06:20 PM

 

 

 

RIG THE POTENCY OF INVISIBLE TECHNOLOGY TO MAKE A VISIBLE BRAND STATEMENT

More often than not, you have to do with limited budget with your trade show brand offerings . However, you need not not suffer from starvation of ideas that might harness the use of technology in fun and innovative ways.

 

HERE IS TO BOLD AND BRIGHT USE OF trade show technology

If you are an exhibitor, you are continually looking for ways to enhance the visitor experience to your trade show booth. The easiest and most cost effective way is by introducing the use of technology — light, sound, movement, subliminal story telling — in accordance with your show objectives.

And, with today’s large array technological capabilities, you can shine whether you are exhibiting in a 10’ x 10’ space or in a 40' x 50' island exhibit.

 

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Topics: trade show technology, Technology

INSPIRE ENTICEMENT WITH EFFECTIVE TRADE SHOW GIVEAWAYS

Posted on May 30, 2017 3:59:15 PM

 

 

MAKE YOUR EXHIBIT DESIGN A FRIEND OF ENTICEMTENT

Brand engagement doesn’t occur with a single stimulus or simple enticement tactic. It requires that every element of the behavioral economic decision process have a positive brand impact. Only then can marketers expect true brand engagement.

As marketers, you should know that your trade show attendees are undoubtedly complex creatures. Understanding them is crucial in effective brand marketing.

In this article we delve into dealing with Giveaways. It is a fantastic tool, if correctly done, can extend the actuality of your trade show booth presence.

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Topics: Custom Modular Trade show Booth, Trade Show Marketing, trade show giveaways

BAD TRADE SHOW BOOTH LOCATION? MITIGATE IT WITH THESE STEPS

Posted on Apr 24, 2017 1:23:39 PM

 

 

HERE IS WHAT YOU NEED TO DO TO CLIMB OUT FROM A BAD BOOTH POSITION

 

Don’t let a less than desirable booth location get you discouraged. Sure, certain booth locations are better for high foot traffic and visibility, but booth location is only one of the many factors that can determine the effectiveness of your display. By using creative booth design, having the right employees present, and implementing a holistic marketing strategy, you can more than make up for a corner booth.


Take a look at some strategies to mitigate your booth location.

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Topics: Bay Area Trade show display, Booth Design for Trade Shows, Trade Show Booth Design, Trade show booth logistics, value of trade shows

TRADE SHOW DISPLAY BOOTH DESIGN SUCCESS — HOW DID WE DO IT?

Posted on Mar 29, 2017 12:50:28 PM

 

AN OASIS OF CALM IN THE MIDDLE OF THE CRAZE — ZEn Trade show DISPLAY BOOTH

We understand that trade show and event managers have a lot to manage, and things can become stressful very quickly on the show floor. Understanding this mind set was the key to the concept design — 'Trade Show Zen'

 

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Topics: Custom Modular Trade show Booth, Booth Display Design, Booth Design Inspiration

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