Exhibit Design and Marketing

BAD TRADE SHOW BOOTH LOCATION? MITIGATE IT WITH THESE STEPS

Posted on Apr 24, 2017 1:23:39 PM

 

 

HERE IS WHAT YOU NEED TO DO TO CLIMB OUT FROM A BAD BOOTH POSITION?

 

Don’t let a less than desirable booth location get you discouraged. Sure, certain booth locations are better for high foot traffic and visibility, but booth location is only one of the many factors that can determine the effectiveness of your display. By using creative booth design, having the right employees present, and implementing a holistic marketing strategy, you can more than make up for a corner booth.


Take a look at some strategies to mitigate your booth location.

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Topics: Bay Area Trade show display, Booth Design for Trade Shows, Trade Show Booth Design, Trade show booth logistics, value of trade shows

TRADE SHOW DISPLAY BOOTH DESIGN SUCCESS — HOW DID WE DO IT?

Posted on Mar 29, 2017 12:50:28 PM

 

AN OASIS OF CALM IN THE MIDDLE OF THE CRAZE — ZEn Trade show DISPLAY BOOTH

We understand that trade show and event managers have a lot to manage, and things can become stressful very quickly on the show floor. Understanding this mind set was the key to the concept design — 'Trade Show Zen'

 

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Topics: Custom Modular Trade show Booth, Booth Display Design, Booth Design Inspiration

DARE TO RE-IMAGINE YOUR TRADE SHOW EXHIBIT DESIGN

Posted on Feb 7, 2017 10:15:00 AM

 

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Topics: Trade show Trends, Modern Booth Design, Trade Show, booth design

BANNERS FOR BRAND PROPAGATION

Posted on Nov 11, 2016 12:18:00 PM

 

Most often, when people think of banner stands, they think of using them at trade shows, or at sponsored events to help broadcast their message, show off their products, and increase exposure to their brand. It’s little wonder since banner stands have earned a place as staples for those applications by being so thoroughly versatile.

One less common, but equally effective, application for banner stands is creating a branded environment within your own facilities.

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Topics: Retractable Banner Stands, banner stands

UNDERSTAND WHAT YOUR POP UP BOOTH CAN DO FOR YOU

Posted on Nov 5, 2016 5:00:00 PM

 

 

EXPAND YOUR POSSIBLITIES ABOUT POP-UP BOOTH DISPLAY

 

Pop-up displays are most commonly used in a trade show booth as a backwall; it’s an efficient and economical solution for many exhibitors. If your company is looking for ways to go beyond basic with your pop-up displays, you can get excellent results and increased traffic by changing the orientation and arrangement of your pop-ups, and making the biggest impression possible given the specific space you have to work with.

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Topics: Pop up displays, Portable Display Booths, Extreme Portable Displays, Portable Pop Up displays, S Portable Display Booths

GUIDELINES FOR TRADE SHOW EXHIBIT BOOTH DESIGN

Posted on Nov 4, 2016 12:00:00 PM

 

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Topics: trade show booths, Trade Show Booth Design

WHY SIMPLICITY IS YOUR ANSWER TO Your EXHIBIT DESIGN

Posted on Oct 6, 2016 12:00:02 PM

 

If something looks simple, it feels easy. If it feels easy, the brain assumes it is simple. Once that assumption is made the path of conversion becomes one of non-friction.

That is why, Harmut Esslingen, the German designer who designed the iconic Apple products in the 1980s, followed the guiding principle that feeling follows form.

That is why, about 200 years before Harmut Esslingen, the German philoshper, Arthur Schopenhauer, postulated “One should use common words to say uncommon things.”

Words that are simple to understand your brand offering are crucial for the decision makers who are pacing the show floor looking for solutions.

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Topics: Exhibit Design, trade show booths, booth design

BRAND TOWERS — THE LIGHTHOUSE OF YOUR EXHIBIT DESIGN

Posted on Aug 5, 2016 1:24:09 PM

 

THE RESPONSIBILITY OF YOUR BRAND IS TO KEEP ITS' LIGHT BRIGHT FOR OTHERS TO FOLLOW...

 

 

YOU CAN LITERALLY AND FIGURATIVELY ACHIEVE THIS FEAT WHEN YOU exhibit AT TRADE SHOWS

Could your company’s trade show booth make a bigger impact if it had an extra 125 square feet of display space?

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Topics: Trade show Trends, design trends, backlit towers

EXPERIENTIAL EXHIBIT DESIGN — THE HOW TO'S OF VIRTUAL REALITY

Posted on Jul 26, 2016 5:57:03 PM

 

EXPERIENCE TRIUMPHS!

HERE IS WHY (MAKE A POINT TO WATCH THIS VIDEO)

 

 

 

Engagement peppered with surprise and delight simply works. You are smiling right now? Correct?

The good news you do not have to be Virgin Atlantic to deliver your memorable touch to your perspective audience. Thanks to Virtual Reality (#VR) the business of experience and engagement is within the reach of every trade show marketer, small business owners and event professionals. Now, you hve to strategize how to incorporate it in your exhibit design.

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Topics: Trade show Trends, trade show technology, design trends, virtual reality

THE FUTURE OF EXHIBIT DESIGN

Posted on Jul 18, 2016 6:46:28 PM

 

 

Some may say that design is not new, it is simply a new application based on historical designs. In the ever changing industry of trade shows and events, one thing is consistently desired; intriguing design. We wanted to explore the history of design, and felt there was no better place to start than with 30 year veteran, Greg Mathieson, a Senior Exhibit Designer at Skyline and Scooter Hendon, Skyline Sector 5 Exhibit Designer with multiple industry awards under his belt.

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Topics: Exhibit Design, Trade show Trends, Trade Show Displays, design trends

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