HERE IS WHY (MAKE A POINT TO WATCH THIS VIDEO)
Engagement peppered with surprise and delight simply works. You are smiling right now? Correct?
The good news you do not have to be Virgin Atlantic to deliver your memorable touch to your perspective audience. Thanks to Virtual Reality (#VR) the business of experience and engagement is within the reach of every trade show marketer, small business owners and event professionals. Now, you hve to strategize how to incorporate it in your exhibit design.
Trade show Trends,
trade show technology,
Some may say that design is not new, it is simply a new application based on historical designs. In the ever changing industry of trade shows and events, one thing is consistently desired; intriguing design. We wanted to explore the history of design, and felt there was no better place to start than with 30 year veteran, Greg Mathieson, a Senior Exhibit Designer at Skyline and Scooter Hendon, Skyline Sector 5 Exhibit Designer with multiple industry awards under his belt.
Trade show Trends,
Trade Show Displays,
The goal of any trade show exhibitor is to stop attendees in their tracks in just 5 seconds, before they take a few more steps and are gone. But how do you do that?
Trade Show Marketing,
trade show success,
trade show attendees
image from http://www.racked.com
I took a look at one of the world’s most comprehensive annual research studies on event & experiential marketing to breakdown industry trends for you. You can use this data to help justify your trade show or event budget and presence to leadership.
Here is what I found.
Art of Presentation,
social media for event marketing
GOOD DESIGN IS GOOD TRADE.
AND, IT ALL STARTS WITH THE RIGHT RFP.
Your exhibit house needs enough information in a Request for Proposal (RFP) so the design team understands what your company goals are for the show. You are an expert on your company’s marketing goals and products, and the exhibit designers are experts in exhibit design. You have a vision for how you would like the booth to look, and the exhibit designers have the training and experience to optimize that vision, and if given the right amount of information the designers can “Wow” your attendees with a booth design that tickles their imagination. Let’s take a deeper dive into what your Request for Proposal (RFP) for a trade show booth should include.
Silicon valley trade show booth design,
Trade Show Booth Design,
Updated Nov 2016
HIDE YOUR BRAND ATTRIBUTES IN YOUR BOOTH SPACE. MAKE IT FUN FOR YOUR ATTENDEES AS THEY SEEK FOR IT
Trade shows and events are full of exhibitors trying to grab the attention of attendees. Gamification, the idea of educating and sharing information while entertaining your audience through games or interactivity is a great way to attract your audience. As long as you choose something that meets your marketing goals and is appropriate for your industry, you can expect better engagement.
Art of Presentation,
Are you about to design a brand new exhibit? Or maybe you are about to completely change a current trade show booth. Whichever it is, you should be extremely strategic about the design process. Not only do you want to consider the customers you are trying to reach and the objectives you hope to achieve as a result of the exhibit, but you should also put yourself in the shoes of those target audience. One thing is true about event visitors; there are certain questions they always have about your company. Wise exhibitors know how to design their exhibits in such a way that they can effectively answer these questions before they are even asked. Here are a few of the most frequently asked questions your trade show booth should answer.
Trade show booth,
Inbound and outbound marketing are two methods to enhance your trade show results. But which is most effective?
Social Marketing for Tradeshows,
When speaking with clients, the question that I always ask is, “Who needs to approve your new trade show exhibit?” The response I usually hear is, “My boss does!” While upper management or owners usually do need to approve the exhibit, their perspective isn’t always correct. The exhibit design needs to make a big impression with the audience. Before the design process even begins, it is imperative to know your audience and what type of prospects will be attending the show. Does the upper management of the company, sitting around the table looking at the renderings of the new exhibit, match the demographic? Or are they guessing at what the audience might think or wants to see.