Exhibit Design and Marketing

UNDERSTAND WHAT YOUR POP UP BOOTH CAN DO FOR YOU

Posted on Nov 5, 2016 5:00:00 PM

 

 

EXPAND YOUR POSSIBLITIES ABOUT POP-UP BOOTH DISPLAY

 

Pop-up displays are most commonly used in a trade show booth as a backwall; it’s an efficient and economical solution for many exhibitors. If your company is looking for ways to go beyond basic with your pop-up displays, you can get excellent results and increased traffic by changing the orientation and arrangement of your pop-ups, and making the biggest impression possible given the specific space you have to work with.

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Topics: Pop up displays, Portable Display Booths, Extreme Portable Displays, Portable Pop Up displays, S Portable Display Booths

GUIDELINES FOR TRADE SHOW EXHIBIT BOOTH DESIGN

Posted on Nov 4, 2016 12:00:00 PM

 

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Topics: trade show booths, Trade Show Booth Design

BRAND TOWERS — THE LIGHTHOUSE OF YOUR EXHIBIT DESIGN

Posted on Aug 5, 2016 1:24:09 PM

 

THE RESPONSIBILITY OF YOUR BRAND IS TO KEEP ITS' LIGHT BRIGHT FOR OTHERS TO FOLLOW...

 

 

YOU CAN LITERALLY AND FIGURATIVELY ACHIEVE THIS FEAT WHEN YOU exhibit AT TRADE SHOWS

Could your company’s trade show booth make a bigger impact if it had an extra 125 square feet of display space?

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Topics: Trade show Trends, design trends, backlit towers

AMAZE YOUR TRADE SHOW ATTENDEES in 5 seconds!

Posted on Aug 3, 2016 8:19:00 PM

 

 

.... The eternal conflict; 'Do I play safe or, do I make memorable moments?'

IF YOU PLAY SAFE, AND BE STEREO TYPICAL IN YOUR PRESENTATION, YOUR JOB BECOMES HARDER.

HOWEVER, IF YOU ARE OPEN TO EXPERIMENTATION AND DARE TO RISE, YOU BECOME REMARKABLE — WHY? BECAUSE, YOU HAVE ATTEMPTED TO BECOME WORTHY OF THEIR REMARKS!

 

The goal of any trade show exhibitor is to stop attendees in their tracks in just 5 seconds, before they take a few more steps and are gone

 

But how do you do that?

Here are 5 remarkable ways to amaze your attendees!

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Topics: Trade Show Marketing, trade show success, trade show attendees

EXPERIENTIAL EXHIBIT DESIGN — THE HOW TO'S OF VIRTUAL REALITY

Posted on Jul 26, 2016 5:57:03 PM

 

EXPERIENCE TRIUMPHS!

HERE IS WHY (MAKE A POINT TO WATCH THIS VIDEO)

 

 

 

Engagement peppered with surprise and delight simply works. You are smiling right now? Correct?

The good news you do not have to be Virgin Atlantic to deliver your memorable touch to your perspective audience. Thanks to Virtual Reality (#VR) the business of experience and engagement is within the reach of every trade show marketer, small business owners and event professionals. Now, you hve to strategize how to incorporate it in your exhibit design.

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Topics: Trade show Trends, trade show technology, design trends, virtual reality

EXHIBIT DESIGN — WHAT TO DO WHEN IT IS HARD TO IMPRESS YOUR CLIENTS?

Posted on Jul 18, 2016 6:46:28 PM

 

 

Some may say that design is not new, it is simply a new application based on historical designs. In the ever changing industry of trade shows and events, one thing is consistently desired; intriguing design. We wanted to explore the history of design, and felt there was no better place to start than with 30 year veteran, Greg Mathieson, a Senior Exhibit Designer at Skyline and Scooter Hendon, Skyline Sector 5 Exhibit Designer with multiple industry awards under his belt.

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Topics: Exhibit Design, Trade show Trends, Trade Show Displays, design trends

Trends IN EXPERIENTIAL MARKETING

Posted on Jun 2, 2016 12:39:56 PM

image from http://www.racked.com

I took a look at one of the world’s most comprehensive annual research studies on event & experiential marketing to breakdown industry trends for you. You can use this data to help justify your trade show or event budget and presence to leadership.

Here is what I found.

 

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Topics: Art of Presentation, event marketing, Events 2016, social media for event marketing

6 TRADE SHOW DISPLAY DESIGN TRENDS YOU WANT TO CONSIDER

Posted on Oct 26, 2015 6:00:45 PM

 

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Topics: Bay Area Trade show display, trade show displsy

ENERGIZE YOUR BOOTH SPACE: THE DIFFERENT USES OF GAMIFICATION

Posted on Oct 5, 2015 1:22:00 PM

 

 

Updated, July 2017 with Tangible Exhibiting Experiences. Enjoy!

 

HIDE YOUR BRAND ATTRIBUTES IN YOUR BOOTH SPACE. MAKE IT FUN AND GAMES FOR YOUR ATTENDEES AS THEY SEEK FOR IT.

Trade shows and events are full of exhibitors trying to grab the attention of attendees. Gamification, the idea of educating and sharing information while entertaining your audience through games or interactivity is a great way to attract your audience. As long as you choose something that meets your marketing goals and is appropriate for your industry, you can expect better engagement.

 

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Topics: Art of Presentation, engage, gamification

4 Things Your Exhibit Design Need To Convey To Your Target Audience

Posted on Sep 3, 2015 12:58:00 PM

Are you about to design a brand new exhibit? Or maybe you are about to completely change a current trade show booth. Whichever it is, you should be extremely strategic about the design process. Not only do you want to consider the customers you are trying to reach and the objectives you hope to achieve as a result of the exhibit, but you should also put yourself in the shoes of those target audience. One thing is true about event visitors; there are certain questions they always have about your company. Wise exhibitors know how to design their exhibits in such a way that they can effectively answer these questions before they are even asked. Here are a few of the most frequently asked questions your trade show booth should answer.

 

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Topics: Brand Marketing, Exhibit Design, Trade show booth, Marketing

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