Exhibit Design and Marketing

DARE TO RE-IMAGINE YOUR TRADE SHOW EXHIBIT DESIGN

Posted on Feb 7, 2017 10:15:00 AM

 

Read More

Topics: Trade show Trends, Modern Booth Design, Trade Show, booth design

WHY SIMPLICITY IS YOUR ANSWER TO Your EXHIBIT DESIGN

Posted on Oct 6, 2016 12:00:02 PM

 

If something looks simple, it feels easy. If it feels easy, the brain assumes it is simple. Once that assumption is made the path of conversion becomes one of non-friction.

That is why, Harmut Esslingen, the German designer who designed the iconic Apple products in the 1980s, followed the guiding principle that feeling follows form.

That is why, about 200 years before Harmut Esslingen, the German philoshper, Arthur Schopenhauer, postulated “One should use common words to say uncommon things.”

Words that are simple to understand your brand offering are crucial for the decision makers who are pacing the show floor looking for solutions.

Read More

Topics: Exhibit Design, trade show booths, booth design

RFP FOR YOUR BOOTH DESIGN [50 years of experience in the works]

Posted on May 3, 2016 12:34:08 PM

GOOD DESIGN IS GOOD TRADE.

AND, IT ALL STARTS WITH THE RIGHT RFP.

 

Your exhibit house needs enough information in a Request for Proposal (RFP) so the design team understands what your company goals are for the show. You are an expert on your company’s marketing goals and products, and the exhibit designers are experts in exhibit design. You have a vision for how you would like the booth to look, and the exhibit designers have the training and experience to optimize that vision, and if given the right amount of information the designers can “Wow” your attendees with a booth design that tickles their imagination. Let’s take a deeper dive into what your Request for Proposal (RFP) for a trade show booth should include.

Read More

Topics: Silicon valley trade show booth design, Trade Show Booth Design, booth design, RFP

Join 140,000+ exhibitors who has profited from our insights

 

4_principles

 

 

 

 

 

 

Ideas to make your marketing memorable

creative ideas for trade shows

 

 

Follow Me