If something looks simple, it feels easy. If it feels easy, the brain assumes it is simple. Once that assumption is made the path of conversion becomes one of non-friction.
That is why, Harmut Esslingen, the German designer who designed the iconic Apple products in the 1980s, followed the guiding principle that feeling follows form.
That is why, about 200 years before Harmut Esslingen, the German philoshper, Arthur Schopenhauer, postulated “One should use common words to say uncommon things.”
Words that are simple to understand your brand offering are crucial for the decision makers who are pacing the show floor looking for solutions.Read More
GOOD DESIGN IS GOOD TRADE.
AND, IT ALL STARTS WITH THE RIGHT RFP.
Your exhibit house needs enough information in a Request for Proposal (RFP) so the design team understands what your company goals are for the show. You are an expert on your company’s marketing goals and products, and the exhibit designers are experts in exhibit design. You have a vision for how you would like the booth to look, and the exhibit designers have the training and experience to optimize that vision, and if given the right amount of information the designers can “Wow” your attendees with a booth design that tickles their imagination. Let’s take a deeper dive into what your Request for Proposal (RFP) for a trade show booth should include.