GOOD DESIGN IS GOOD TRADE.
AND, IT ALL STARTS WITH THE RIGHT RFP.
Your exhibit house needs enough information in a Request for Proposal (RFP) so the design team understands what your company goals are for the show. You are an expert on your company’s marketing goals and products, and the exhibit designers are experts in exhibit design.
You have a vision for how you would like the booth to look, and the exhibit designers have the training and experience to optimize that vision, and if given the right amount of information the designers can “Wow” your attendees with a booth design that tickles their imagination.
Let’s take a deeper dive into what your Request for Proposal (RFP) for a trade show booth should include.