MAKE YOUR EXHIBIT DESIGN A FRIEND OF ENTICEMTENT
Brand engagement doesn’t occur with a single stimulus or simple enticement tactic. It requires that every element of the behavioral economic decision process have a positive brand impact. Only then can marketers expect true brand engagement.
As marketers, you should know that your trade show attendees are undoubtedly complex creatures. Understanding them is crucial in effective brand marketing.
In this article we delve into dealing with Giveaways. It is a fantastic tool, if correctly done, can extend the actuality of your trade show booth presence.Read More