Exhibit Design and Marketing

TRADE SHOW DISPLAY BOOTH DESIGN SUCCESS — HOW DID WE DO IT?

Published on Mar 29, 2017 12:50:28 PM

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AN OASIS OF CALM IN THE MIDDLE OF THE CRAZE — ZEn Trade show DISPLAY BOOTH

We understand that trade show and event managers have a lot to manage, and things can become stressful very quickly on the show floor. Understanding this mind set was the key to the concept design — 'Trade Show Zen'

 

DEVISING A STALWART OBJECTIVE

Our objective of providing an immersive Zen Experience that showcased our island and custom capabilities at EXHIBITORLIVE 2017 was achieved.

This year we wanted to create a relaxing environment that welcomed attendees and left them feeling at ease. Our internal creative agency developed a theme  that would leave exhibitors feeling calm and relaxed. In addition to hosting new and current clients, we were able to gather multiple leads from potential clients.

 

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THE EARLY STAGES

Early in the process, it was clear that a Zen Garden theme would translate into the environment we wanted to provide to show attendees.

Our exhibit designer, Brent Reierson, took the theme to heart and crafted a design filled with organic materials, real bamboo, river rock, sand, a platform, and spotlight for a bonsai tree and a digital Koi pond.

All the elements of the design were achieved through a mix of our modular structures and custom design elements, truly showing the range of capabilities Skyline can bring in a 20' x 20' display

 

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DESIGN AND ARCHITECTURE OF THE BOOTH — LOOKING OUT INTO THE GREENERY

The appropriate graphic of an expansive tree was selected that would be backlit to create a feeling of looking out into the forest and draw attendees in. We created the digital content for our swimming koi fish to draw attendees in.

 

CREATION OF MICROSITE — PRE-SHOW EXPERIENCE

A micro site was created to build awareness about our presence at EXHIBITORLIVE and encourage visitors to register for an appointment at the show. Having a smaller, separate website allowed visitors to easily find information about the show without getting lost within our larger website. We also offered slow mail postcards with special show offerings, along with our educational offerings such as webinars, blog, and newsletters.

 

MICROSITE FOR CYBERSECURITY TECHNOLOGY

 

AT SHOW EXPERIENCE

To complete the Zen experience with 'bonsai' focus point and the koi pond of interest, our guests were served tea and Japanese treats. Several clients also had brief meetings with our designers and other representatives to discuss how Skyline could help them improve their trade show program.

 

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BEHIND THE SHOW CURTAINS — IN THE CUSTOM WOOD SHOP

The master wood craftsmen at Skyline took on the challenge of building the Bonsai platform and the digital pond surround. Their mastery extended to the well crafted seating furniture to ensure attendees had a place to rest their feet after walking the show hall. Their extensive detailed wood work was expressed in the arranging the frames for the Shoji screens; only to to add another element of 'Zen' to the booth.

Of course, n addition to our 20×20 exhibit, we also had a smaller 10ft. exhibit where we showcased some of our newer portable products.

By having a separate space we were able to avoid distraction from our Zen theme while still having solutions we could share with clients interested in our Portable line.

 

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THE PRODIGIOUS PAY OFF

All of the meticulous details paid off when we became the recipients of the “Best of Show” Award. Exhibitor Media Group, the award-winning leader in trade show and corporate event marketing education, announced the winners of its EXHIBITORLIVE Best of Show and Buyers Choice Awards. Top honors were presented during EXHIBITORLIVE, the industry’s highest rated conference and exhibition for trade show and corporate event marketing.

 

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 Tradeshow Tips for Island Exhibitors

 

About the Author

Kayla is a Senior Marketing Associate at Skyline Exhibits, based at Skyline's International Design Center in St. Paul, Minnesota. She graduated from the University of St. Thomas, is an avid runner and a 7 time All-American in Track & Field.

 

 

 

Topics: Custom Modular Trade show Booth, Booth Display Design, Booth Design Inspiration

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