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NewExhibitor

Build Your Budding Trade Show Skills

Trade shows are deceptively simple looking.

The reality is, you also must build your ability to do specific key tasks for your trade shows to succeed:

 

  1. Trade show logistics
  2. Booth staff selection
  3. Training, and staffing
  4. Exhibit design
  5. Pre-show and at-show promotions
  6. Lead management
  7. Measurement of your program's results.

This 44-page book contains 25 articles on the above areas for trade show marketing.

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