Planning and Logistics

WHEN TRADE SHOWS GO HORRIBLY WRONG

Posted on Aug 16, 2017 3:45:21 PM

 

 

The agony of DISAPPOINTMENT

If you are a seasoned exhibitor, you have been there. You are familiar with the pain — all that work, all the time that you spent to contemplate the concept and fabricate the outcome... Yet, it went wrong.

Trade shows are tricky that way. A lot can go wrong and it does — not matter how astute you are in your planning or, how vigilant you are in your execution. Trade show business is a business where things go wrong frequently and glaringly.

 

We do not have all the solutions. However, we do have some solutions that are tangible; it will help you take control and make amendments in your trade show program. Because, that is what we do. We are continuously learning, inventing and walking along side with our clients to ease their journey and maximize their business impact. Here are few preventive ideas.

 

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Topics: Bay Area Trade show display, Trade Fair Design, trade show logistics, trade show planning and logistics, gamification

POLL RESULTS: HOW DO YOU COLLECT YOUR TRADE SHOW LEADS

Posted on Aug 15, 2017 4:28:21 PM

 

 

An Interesting Resemblance:

[Did you know that the length of hummingbird is about 3.5" which happens to be the same the same length of standard business card.

Did you know that the hummingbirds are full grown when they leave the nest. Did you also know that 81% of the trade show attendees have purchasing power.]

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Topics: Art and Science of Lead Generation, Trade Show Marketing, Measuring Trade Show Results

THE COMMON PROBLEMS ON THE TRADE SHOW FLOOR

Posted on Aug 9, 2017 3:39:59 PM

 


 

Problems at trade shows? You aren’t alone!

A DAY IN THE LIFE OF A PROJECT MANAGER

 

Every time I try to explain what I do as a Project Manager in the trade show industry I explain my job like this:

“It’s like planning a wedding…for a different bride, in a different city, at a different venue, every day.”

— Clarissa Piquero Kierner

It is no small wonder why when the busy fall and spring show seasons hit I spend countless hours poring over emails or restless evenings worrying about things like:

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Topics: trade show logistics, Trade show project management

SUCCESSFUL TRADE SHOWS ARE THE RESULT OF STRATEGIC FORMULATION AND VIGILANT PLANNING

Posted on Aug 8, 2017 5:32:42 PM

 

 

STRATEGY FORMULATION IS AN ONGOING process that perceives NEW posITION TO WOO "customers from established positions or draw new customers into the market."

— Harvard Business Review

 

If you are marketing your small business, you are perhaps overwhelmed by the methods of delivering your marketing message.

The vehicle for delivering the messages have certainly evolved to include social media, video, virtual reality, highly interactive demonstrations, and more.

Exhibiting at trade shows are one of the many ways of delivering such message. If this is the route you choose to go, take your time formulating a trade show strategy before your exhibition. Then follow up with a plan to execute it effortlessly.

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Topics: Stressful trade show marketing, trade show strategy

TRADE SHOW TECHNOLOGY – RENT VERSUS PURCHASE

Posted on Aug 7, 2017 1:16:14 PM

 

In our Event Tech Survey, our exhibitors had a lot of advice and questions on the topic of trade show technology.

 

The key question of interest – do you buy or do you rent technology?

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Topics: trade show technology, technology rental, technology purchase

WHY SKYLINE?

Posted on Dec 13, 2016 6:18:30 PM

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Topics: Skyline Bay Area

HOW TO PROTECT Your TRADE SHOW TECHNOLOGY

Posted on Dec 7, 2016 5:00:00 PM

 

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Topics: trade show technology, Trade Show

TROUBLING TRENDS IN THE TRADE SHOW INDUSTRY

Posted on Oct 17, 2016 2:51:39 PM

 

We’ve spotted some troubling trends in the trade show industry. 

While the two giants among trade show General Contractors (Freeman and GES) have made great improvements in recent years in terms of customer service and online access to forms and information, smaller contractors seem to be going the other direction.

Here are just a few of the recent questionable practices that we’ve come across:

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Topics: Trade shows, Trade show ROI, trade show logistics, drayage

DO I NEED INSURANCE COVERAGE FOR MY EXHIBIT ASSETS?

Posted on Sep 14, 2016 12:00:13 PM

 

All Insurance Is Expensive Until You Need it!

REALLY...

Among many of our client companies we’ve noticed a gap in a logistical area of responsibility dealing with “who checks on insurance coverage for your exhibit assets?”  

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Topics: Tradeshow tonic, trade show planning and logistics, tradeshow insurance

TRADE SHOW BASICS FOR MARKETING COMMUNICATIONS

Posted on Jun 29, 2016 4:48:09 PM

Updated 2016

 

MARKETING CO-ORDINATORS AND ANYONE, WHO HAS JUST VENTURED OUT IN THE TRADESHOW AND EVENT BUSINESS...

 

 

You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can someone explain to me drayage, and why it’s so expensive?”

Below are definitions of common terms related to the events and trade show industry so that when your boss asks, you’re prepared to talk shop.

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Topics: Trade shows, Trade show lead management, Trade show Careers, Stressful trade show marketing