HERE IS THE SHORT ANSWER:
YOU ARE A DUTIFUL SOLDIER OF TASK.
NOT, A BOUNTIFUL STATESMAN OF ASTOUNDING STRATEGY.
If you are a seasoned exhibitor, you have been there. You are familiar with the pain — all that work, all the time that you spent to contemplate the concept and fabricate the outcome... Yet, it went wrong.
Trade shows are tricky that way. A lot can go wrong and it does — not matter how astute you are in your planning or, how vigilant you are in your execution. Trade show business is a business where things go wrong frequently and glaringly.
We do not have all the solutions. However, we do have some solutions that are tangible; it will help you take control and make amendments in your trade show program. Because, that is what we do. We are continuously learning, inventing and walking along side with our clients to ease their journey and maximize their business impact. Here are few preventive ideas.
An Interesting Resemblance:
[Did you know that the length of hummingbird is about 3.5" which happens to be the same the same length of standard business card.
Did you know that the hummingbirds are full grown when they leave the nest. Did you also know that 81% of the trade show attendees have purchasing power.]Read More
Problems at trade shows? You aren’t alone!
Every time I try to explain what I do as a Project Manager in the trade show industry I explain my job like this:
“It’s like planning a wedding…for a different bride, in a different city, at a different venue, every day.”
— Clarissa Piquero Kierner
It is no small wonder why when the busy fall and spring show seasons hit I spend countless hours poring over emails or restless evenings worrying about things like:Read More
— Harvard Business Review
If you are marketing your small business, you are perhaps overwhelmed by the methods of delivering your marketing message.
The vehicle for delivering the messages have certainly evolved to include social media, video, virtual reality, highly interactive demonstrations, and more.
Exhibiting at trade shows are one of the many ways of delivering such message. If this is the route you choose to go, take your time formulating a trade show strategy before your exhibition. Then follow up with a plan to execute it effortlessly.Read More
In our Event Tech Survey, our exhibitors had a lot of advice and questions on the topic of trade show technology.
We’ve spotted some troubling trends in the trade show industry.
While the two giants among trade show General Contractors (Freeman and GES) have made great improvements in recent years in terms of customer service and online access to forms and information, smaller contractors seem to be going the other direction.
Here are just a few of the recent questionable practices that we’ve come across:Read More
Among many of our client companies we’ve noticed a gap in a logistical area of responsibility dealing with “who checks on insurance coverage for your exhibit assets?”Read More