Planning and Logistics

TRADE SHOW BASICS FOR MARKETING COMMUNICATIONS

Posted on Jun 29, 2016 4:48:09 PM

Updated 2016

 

MARKETING CO-ORDINATORS AND ANYONE, WHO HAS JUST VENTURED OUT IN THE TRADESHOW AND EVENT BUSINESS...

 

 

You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can someone explain to me drayage, and why it’s so expensive?”

Below are definitions of common terms related to the events and trade show industry so that when your boss asks, you’re prepared to talk shop.

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Topics: Trade shows, Trade show lead management, Trade show Careers, Stressful trade show marketing

THE LOGISTICS OF HAVING A SUCCESSFUL TRADE SHOW

Posted on May 4, 2016 12:29:51 PM

Your exhibit has been designed and is ready to go.  You’ve chosen your shows and committed to the schedule.  All you have to do is ship it and show up, right?  Wrong.

PREVENT YOURSELF FROM A LOGISTIC NIGHTMARE!

 

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Topics: trade show planning and logistics, Why Trade Shows

Successfully Ship Your Trade Show Display

Posted on Sep 6, 2015 5:08:00 PM

 

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Topics: trade show planning and logistics

Oh No! Where Is My Freight?

Posted on Jun 4, 2015 1:16:19 PM

What do you do when you arrive at your booth space but some or all of your freight has not?

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You Made it through the Show. Now What... Post Show Formalities

Posted on Sep 17, 2014 9:00:00 PM

By Clarissa Piquero Kierner

Dealing with the post-show paper work

We have provided details on your labor, rigging and material handling order forms as well as tips on getting your freight to the show.  Now that you have planned for your show and everything has gone off without a hitch you are done right?  Not just yet! There are still some key items that need to be handled to make sure that you are completely prepared for future shows.

Tear Down

Avoid confusion on site by being clear with your trade show booth staff on all their responsibilities during tear down.  Anything left to chance will prolong the dismantle time and the possibility that you will forget something. Everyone should have a job and know what it takes to complete it.

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Trade Show Basics: Your Emergency Trade Show Kit

Posted on Sep 16, 2014 3:00:00 PM

By Clarissa Piquero Kierner

Have you ever been on the trade show floor and suddenly realized how nice it would be to have a certain item with you? Did it even occur to you that you might need that item before you left for the show?  A great way to avoid any mishaps and provide damage control when needed is to think ahead and pack an emergency trade show kit.

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Understanding Your Trade Show And Booth Kit

Posted on Sep 15, 2014 3:00:00 PM

By Clarissa Piquero Kierner

So, you were roped into handling your company’s exhibiting program – now what?  Whether you are just starting to exhibit or you are a veteran, understanding exhibiting basics is crucial to your success.  

Understanding Your Booth Fees And Space

There are two basic pieces of information you want to be aware of when you reserve your booth space:

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The First Question To Ask When Exhibiting At Trade Shows

Posted on Sep 12, 2014 9:00:00 PM

By Mike Thimmesch

What’s the first question to ask when you are exhibiting at trade shows?  That’s a good question.

There are many important questions you and your team can ask when preparing for your trade show program:

  • Which shows should we exhibit at?
  • How big a booth space do we take?
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3 Ways To Get More Out Of Your Day: for #trade show managers

Posted on Sep 12, 2014 3:00:00 PM

By Jordan Hanlon

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6 #trade show Pitfalls To Avoid

Posted on Sep 11, 2014 9:00:00 PM

By Mike Thimmesch 

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