Planning and Logistics

What no one wants to hear on the #trade show floor

Posted on Sep 17, 2014 3:00:00 PM

By Clarissa Piquero Kierner

Problems at trade shows? You aren’t alone!

Every time I try to explain what I do as a Project Manager in the trade show industry I explain my job like this:

“It’s like planning a wedding…for a different bride, in a different city, at a different venue, every day.”

It is no small wonder why when the busy fall and spring trade show seasons hit I spend countless hours poring over emails or restless evenings worrying about things like:

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Trade Show Basics: Your Emergency Trade Show Kit

Posted on Sep 16, 2014 3:00:00 PM

By Clarissa Piquero Kierner

Have you ever been on the trade show floor and suddenly realized how nice it would be to have a certain item with you? Did it even occur to you that you might need that item before you left for the show?  A great way to avoid any mishaps and provide damage control when needed is to think ahead and pack an emergency trade show kit.

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Understanding Your Trade Show And Booth Kit

Posted on Sep 15, 2014 3:00:00 PM

By Clarissa Piquero Kierner

So, you were roped into handling your company’s exhibiting program – now what?  Whether you are just starting to exhibit or you are a veteran, understanding exhibiting basics is crucial to your success.  

Understanding Your Booth Fees And Space

There are two basic pieces of information you want to be aware of when you reserve your booth space:

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The First Question To Ask When Exhibiting At Trade Shows

Posted on Sep 12, 2014 9:00:00 PM

By Mike Thimmesch

What’s the first question to ask when you are exhibiting at trade shows?  That’s a good question.

There are many important questions you and your team can ask when preparing for your trade show program:

  • Which shows should we exhibit at?
  • How big a booth space do we take?
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3 Ways To Get More Out Of Your Day: for #trade show managers

Posted on Sep 12, 2014 3:00:00 PM

By Jordan Hanlon

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6 #trade show Pitfalls To Avoid

Posted on Sep 11, 2014 9:00:00 PM

By Mike Thimmesch 

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Reduce Fees, Stress, and Other Trade Show Side Effects

Posted on Sep 11, 2014 9:00:00 PM

December 16, 2010

By Megan Fischer

Planning for a trade show doesn’t mean that you have to become a nervous wreck for months. Even if you’re new to the industry, you can have a successful, scare-free show experience.

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The Essential Trade Show Checklist

Posted on Sep 10, 2014 5:00:00 PM

By Mike Thimmesch 

What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way:

  1. Align your trade show goals with your overall marketing and company goals
  2. Create goals that are specific, measurable, and timely
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