Planning and Logistics

WHY MY TRADE SHOW MARKETING IS NOT WORKING?

Posted on Sep 20, 2017 5:11:48 PM

 

HERE IS THE SHORT ANSWER:

YOU ARE A DUTIFUL SOLDIER OF TASK.

NOT, A BOUNTIFUL STATESMAN OF ASTOUNDING STRATEGY.

 

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Topics: Trade show marketers, trade show planning and logistics, Stressful trade show marketing, trade show marketing not working

SUCCESSFUL TRADE SHOWS ARE THE RESULT OF STRATEGIC FORMULATION AND VIGILANT PLANNING

Posted on Aug 8, 2017 5:32:42 PM

 

 

STRATEGY FORMULATION IS AN ONGOING process that perceives NEW posITION TO WOO "customers from established positions or draw new customers into the market."

— Harvard Business Review

 

If you are marketing your small business, you are perhaps overwhelmed by the methods of delivering your marketing message.

The vehicle for delivering the messages have certainly evolved to include social media, video, virtual reality, highly interactive demonstrations, and more.

Exhibiting at trade shows are one of the many ways of delivering such message. If this is the route you choose to go, take your time formulating a trade show strategy before your exhibition. Then follow up with a plan to execute it effortlessly.

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Topics: Stressful trade show marketing, trade show strategy

TRADE SHOW BASICS FOR MARKETING COMMUNICATIONS

Posted on Jun 29, 2016 4:48:09 PM

Updated 2016

 

MARKETING CO-ORDINATORS AND ANYONE, WHO HAS JUST VENTURED OUT IN THE TRADESHOW AND EVENT BUSINESS...

 

 

You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can someone explain to me drayage, and why it’s so expensive?”

Below are definitions of common terms related to the events and trade show industry so that when your boss asks, you’re prepared to talk shop.

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Topics: Trade shows, Trade show lead management, Trade show Careers, Stressful trade show marketing