HERE IS THE SHORT ANSWER:
YOU ARE A DUTIFUL SOLDIER OF TASK.
NOT, A BOUNTIFUL STATESMAN OF ASTOUNDING STRATEGY.
If you are a seasoned exhibitor, you have been there. You are familiar with the pain — all that work, all the time that you spent to contemplate the concept and fabricate the outcome... Yet, it went wrong.
Trade shows are tricky that way. A lot can go wrong and it does — not matter how astute you are in your planning or, how vigilant you are in your execution. Trade show business is a business where things go wrong frequently and glaringly.
We do not have all the solutions. However, we do have some solutions that are tangible; it will help you take control and make amendments in your trade show program. Because, that is what we do. We are continuously learning, inventing and walking along side with our clients to ease their journey and maximize their business impact. Here are few preventive ideas.
Among many of our client companies we’ve noticed a gap in a logistical area of responsibility dealing with “who checks on insurance coverage for your exhibit assets?”Read More
Your exhibit has been designed and is ready to go. You’ve chosen your shows and committed to the schedule. All you have to do is ship it and show up, right? Wrong.
PREVENT YOURSELF FROM A LOGISTIC NIGHTMARE!