Planning and Logistics

TROUBLING TRENDS IN THE TRADE SHOW INDUSTRY

Posted on Oct 17, 2016 2:51:39 PM

 

We’ve spotted some troubling trends in the trade show industry. 

While the two giants among trade show General Contractors (Freeman and GES) have made great improvements in recent years in terms of customer service and online access to forms and information, smaller contractors seem to be going the other direction.

Here are just a few of the recent questionable practices that we’ve come across:

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Topics: Trade shows, Trade show ROI, trade show logistics, drayage

TRADE SHOW BASICS FOR MARKETING COMMUNICATIONS

Posted on Jun 29, 2016 4:48:09 PM

Updated 2016

 

MARKETING CO-ORDINATORS AND ANYONE, WHO HAS JUST VENTURED OUT IN THE TRADESHOW AND EVENT BUSINESS...

 

 

You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can someone explain to me drayage, and why it’s so expensive?”

Below are definitions of common terms related to the events and trade show industry so that when your boss asks, you’re prepared to talk shop.

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Topics: Trade shows, Trade show lead management, Trade show Careers, Stressful trade show marketing