Promotions and Social Media

PALATABLE PRODUCT DEMOS FOR YOUR TRADE SHOW BOOTH

Posted on Jun 12, 2017 2:43:09 PM

 

 

YOUR PRODUCT NEED NOT BE WORLD's BEST, BIGGEST OR THE BRIGHTEST.

Yet, if you are exhibiting at trade shows, do yourself a favor and do justice to your product demonstration capabilities.

Design an experience and an trade show booth that is not defined by the limited capabilities of your products, but, by the imaginative approach of your product. Because, 90% of the products are a sorry imitation of their  competing bretheren only... maybe, some feature works better. Well, if only...

YET, Product demos are the most important element you can ARRANGE in your exhibit to PERPETUATE memorable BRAND DIALOGUE

Read More

Top 10 Tips For Trade Show Promotions— YOU ARE IN A SINK HOLE IF YOU Don't GET IT RIGHT

Posted on Jun 8, 2017 5:29:43 PM

 

 

Trade show visitors will tell 6+ people about their experience

IT IS A NO-BRAINER THAT DOING THE RIGHT KIND OF PROMOTION WILL DRIVE MORE TRAFFIC TO YOUR BOOTH

However, most brands don’t understand how to make the most of their participation in trade shows and miss first-rate opportunities for business  growth.

Read More

Topics: Silicon valley trade show booth design, Trade Show Marketing, trade show planning, trade show promotion

THE INTERMINGLING OF INSTAGRAM IN YOUR TRADE SHOW MARKETING EFFORTs

Posted on May 24, 2017 2:10:00 PM

 

 

INSTAGRAM MARKETING FOR YOUR TRADE SHOWS NEED NOT BE ALL ABOUT SPLENDOR AND CHARM.

BECAUSE, THE STEPS LEADING TO YOUR EVENTS ARE DEFINITELY NOT SO.

 

ENGAGE IN 'INCLUSE MARKETING'. HIGHLIGHT YOUR PERFECT IMPERFECTIONS.

On August 2, 2016, Instagram (the very popular micro-video communications distributor) launched 'Instagram Stories' that disappear after 24 hours. ANOTHER VERY IMPORTANT FEATURE — YOU CAN SEARCH STORIES BY LOCATION AND HASHTAG.

Read More

Topics: Social Marketing for Tradeshows, instagram

DETECTABLE  BUSINESS MERITS OF SOCIAL MEDIA FOR TRADE SHOWS

Posted on May 22, 2017 4:22:28 PM

 

5,000,000,000 IS A BIG NUMBER.

Now, think about this.

The +1 button of Google+ is hit MORE THAN 5 billion (with 9 zeroes) times per day, ON THE LAST COUNT

Quite MIND Boggling, given the FACT THAT THE POPULATION OF THE ENTIRE PLANET IS 7.5 BILLION, ON THE LAST COUNT

 

The Making and the Re-making of Social Media

You might think that you have seen it and heard it all. You sure, have seen those acrobatic images with happy smiles and happier settings that trigger the envy switch inside of you, thus, driving you towards a vacuum of complete and utter sadness...

Read More

Topics: Social Media, Social Marketing for Tradeshows, Social Media and Trade shows, Social Media Marketing

NETWORKING IS A STRUGGLE — 12 TIPS TO MOVE YOU ALONG!

Posted on May 17, 2017 3:41:19 PM

 

In our increasingly global and tech-connected world it is not too far-fetched to state — as we become digitally elegant, we also start lacking skills that makes us prone to being socially maladroit.

 

We often hear at events and trade shows speakers, speaking about passion, commitment, integrity, leadership, but the truth behind the matter is, we all struggle meeting with strangers and conducting a meaningful conversation.

We would rather put our head down and keep our eyes glued to the our smart phones and do everything that we can possibly do to avoid eye-contact.

Read More

Topics: Social Networking, networking opportunities at trade shows

PRE-PROMOTE YOUR TRADE SHOWS AND EVENTS

Posted on Feb 29, 2016 3:37:17 PM

 

Updated June 2017

 

ATTENTION, INTEREST AND CURIOSITY — THE NEEDED INGREDIENTS TO PRE-PROMOTE YOUR EVENTS WITH YOUR VERY MOBILE AND IMPULSIVE AUDIENCE!

With so many platforms and companies fighting for attendees’ attention, it’s not enough just to show up, you should be promoting your trade show presence early and often to get the right people in yoour booth.

 


 

Read More

Topics: Trade show Trends, trade show technology, Trade show marketers

DO YOU RECALL WHAT THEIR TRADE SHOW BOOTH WAS ABOUT?

Posted on Feb 10, 2016 2:12:43 PM

 

 

Some of you may be old enough to remember “The Amazing Kreskin”, a frequent guest with Johnny Carson on “The Tonight Show”. I met Kreskin at a trade show, where he attracted a huge, standing room only crowd to his incredible demonstration of ESP (Extra Sensory Perception). I recall the scene vividly, and even got his autograph. Do I remember the booth? No. Do I recall what they were selling? No. How many real potential customers did not have an opportunity to learn more about this company’s products because the crowd kept them away?

Read More

MISTAKES IN MARKETING YOUR EVENT MARKETING

Posted on Feb 1, 2016 3:57:26 PM

 

 

RELAX!

ANYTHING THAT CAN GO WRONG WILL GO WRONG. WE HAVE JOTTED DOWN THE COMMON MISTAKES THAT IS PRONE TO HAPPEN AND HOW TO AVOID THEM

Here are 12 Trade Show and Event Promotion Mistakes

Updated June 2017

Read More

Topics: Trade Show Marketing, event marketing, Events

BEING SAVVY WITH SOCIAL MEDIA FOR IN-BOOTH MARKETING

Posted on Sep 15, 2014 9:00:00 PM

 

Updated June 2017

 

Are you looking for ways to improve your on-site strategy at your next show?

 

Even if you have an outstanding exhibit, with innovative displays that make your product almost jump off the shelf, compelling literature, and giveaways that everyone wants, your company will not get the most out of the show unless booth staffers are prepared to do a good job of selling for your company.

Read More

PRE-RECORDED WEBINAR: Social Media For Trade Show Promotions

Posted on Jul 31, 2014 3:45:00 PM

May 26, 2013

Social media, if done right enhances your trade shows - it's actually a great new medium for getting more people to your trade show booth!

This pre-recorded webinar is 1 hour, starting with 30 minutes presentation, followed by 30 minutes of Q&A.

Read More