There is something incredibly nostalgic and delicious about Fall. The crisp in the air, the color on the ground and the leaves falling from trees like burning tears. It is one season that exist simply because of the beauty of it.
"Bright flame before winter's deadness; harvest; orange, gold, amber; cool nights and the smell of fire... The leaves as they spark into wild color just before they die are the world's oldest performance art, and everything we see is celebrating one last violently hued hurrah before the black and white silence of winter.”
It is no wonder that the PMA Show that is held during this time of the year is profuse with produce, bloom, color and technology. Over 22,000 attendees from over 60 countries attend the show that is ripe with growers, shippers, suppliers, wholesalers, retailers, brokers... you name it.
In this piece we highlight exhibiting in smaller spaces that might so easily be overshadowed by the big players. But the hard core truth is; smaller trade show booths drives the success of each show. "They are by far the most common at trade shows (our data says about 6 in 10 spaces), virtually every exhibitors use them at one time or another."
How do you win attendees’ attention away from larger exhibits, or how to stand out amongst your 10-foot neighbors, when you only have a 10-foot space?
Bright colors, bold images, dynamic graphics, and photos or illustrations appeals to your buyer. Extract the essence of our marketing message. State the benefit statement.. NOT features. For a vertical market show, consider graphic messaging that appeals more directly to that audience. Consider an architecture that will stand out in the midst of cookie cutter shapes, possible with the latest portable and modular exhibit systems. (Even banner stands can have cool shapes now). And make your booth more inviting by not filling it with stuff, be it too much display, too much product, or too big a table blocking the aisle.
Pick your very best staffers that will relentlessly attract, engage, and convert traffic to your booth. Your small booth space may be at a regional or vertical market industry show, so choose staffers who are local or know the industry, too. Send two staffers so they can rotate short shifts and stay fresh.
Pre-Show and At-Show Promotions
Shamelessly promote your show across all channels. Give a compelling reason why your target audience should visit you at the show. Always be clear of the 'WIIFI'...What's in it for I? Give away show special offers. Hold a contest. Give a prize. Make it more valuable than the other exhibitors. If you are demonstrating your product, do it in a more captivating fashion.
As the tints of autumn fade and we get ready for another year of CREATE, MANAGE, MARKET AND MEASURE, we invite you to explore the depth of creativity in all its shades.