Today's buyers make their way through the purchasing process, using a variety of devices, media, content and relationships to proceed from 'suspect' to 'prospect' to 'customer'. Forward thinking CMOs and marketing professionals are re-evaluating the role of events and trade shows and how to make it fit in their overall marketing approach.
Listen and Learn, how you may embrace our philosophy of a 360-degree marketing campaign, to advance the sales process and attract customers - both online and at trade shows.
Embracing the philosophy of a 360-degree marketing campaign, the Skyline Seminar pointed out to attendees that today's online search capabilities have changed the sales process. Today, consumers are much further along in the decision-making process than they used to be when they first contact a business or company for a service or product. This advanced sales process has changed the way marketers must work in order to stand out from their competition and attract customers - both online and at trade shows.- See more at: http://www.onlineprnews.com/news/595951-1434329810-skyline-exhibits-free-seminars-focus-on-marketing-and-effective-trade-show-display-design.html#sthash.Ob5z28Sw.dpuf