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invest creative energy and money into making events that are so awesome, that...


 

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... People who see it, will whip out their smartphones, and share with their social media contacts.

Listen and learn how to increase your social media activities before, during, and after the show. For example:

Pre-show you can have multiple people talking up with their social networks what your company will be doing at your upcoming show, or ask all booth staffers to send a LinkedIn update that they will be booth staffing there.

At show, it could mean bringing a dedicated team of social media savvy people to booth staff, where they are constantly sharing on your social media accounts what is happening in your booth, including photos and videos of interactions within your exhibit and at the show’s networking events and educational sessions. 

And post-show, it’s producing and posting lots of content about what happened in your booth and at the show that is newsworthy to your industry, be it in blog posts or YouTube videos.