Tradeshow Tonic

Does Your Business Need a Trade Show Exhibit?

Posted on Sep 5, 2017 3:48:23 PM

 

 

Are you looking for a way to bring your brand directly to the forefront of your niche market?

 

FIRST, DEFINE YOUR UNIQUE SELLING PROPOSTION — GIVE THEM A REASON TO DO BUSINESS WITH YOU.

 

NOW, .... READ ON....

Why incorporate a trade show exhibit into your current marketing mix?

Modern live exhibiting allows businesses in every industry to seamlessly blend traditional components, like banner stands, giveaways and brochures, with cutting-edge innovations, like social media, video conferencing and Internet resources.

Together they deliver a perfectly balanced promotional approach. Participating in even a few trade shows per year can help your company establish relevance and industry expertise. It also keeps your brand in front of a live consumer audience, which is a win-win-win situation for any organization.

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Topics: Trade show booth, Trade shows, Art and Science of Lead Generation, trade shows for startups

ENERGIZE YOUR SALES FUNNEL. HERE IS HOW.

Posted on Jul 14, 2017 1:25:51 PM


 

 

Event marketing is one of the most effective ways to connect with your audience and move them down the sales funnel. It gives you an opportunity to create a memory in customers’ minds. It presents you with a way to meet customers and prospects face-to-face. Exhibiting with your trade show display offers you a chance to not only make direct sales, but to form relationships that will last for years to come.

By creating a lead generation program that turns prospects into customers, you can maximize on your exhibiting experience. Here are 5 steps to help:

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Topics: Tradeshow News, Lead generation, lead management

The Big Boss: CMOs — HOW YOU CAN EFFECTIVELY HELP YOUR TRADE SHOW PROGRAMS

Posted on Jul 12, 2017 1:46:39 PM

 

 

 

CMO(S)— YOUR JOB HAS EVOLVED BEYOND YOUR TITLE. YOU ARE

EXPECTED TO DO MORE, KNOW MORE, AND BE IN THE KNOW MORe.

You are now the 'Chief Growth Office', the 'Chief Value Officer', the 'Chief Commercial Strategist', 'Chief Customer Officer', 'Chief Innovation Officer' — just to name a few.

The debate about your title is not entirely new. In 2006, Forbes published an article titled "Who Needs a CMO Anyway?" by two partners of marketing-strategy firm Reason Inc.

"CMO became popular during the dot-com boom. "And like so many things during that period, it was driven by a preoccupation with appearances more than by practical need," they wrote. If a company does have a CMO in its ranks, "the position must be invested with responsibilities, authority and accountability that befits a C-level title," including holding the person accountable for meeting corporate margin goals."

 

IN A NUTSHELL YOUR ROLE IS NOT MERELY OVERSEEING integrated-marketing programs. YOUR ACUMEN LIES IN TRANSFORMING HOW BUSINESS IS DONE

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Topics: trade show booth graphics, Trade show booth staffing, Trade show Booth ideas, Trade Show Booth Design, Trade Show Marketing, Trade Show Displays

PROFIT FROM DIGITAL TRANSFORMATION

Posted on Jun 22, 2017 6:16:35 PM

 

TECHNOLOGY IS HAVING IT'S GLORY DAYS

The American Technology Council is taking a active role in ways to modernize the US Government.

Recently, in the news — the President has brought together, the leaders of major drone manufacturers, wireless companies and venture capital firms in an effort to facilitate how the U.S. government can help advance emerging technologies.

The White House is actively seeking out the brains behind some of Silicon Valley’s most cutting-edge devices and services for advice on what regulators can do to catalyze more investment in their industries.

 

On the other hand, the disruptive technology of blockchain is challenging the different industry segments to re-imagine their business model to enhance tomorrow's potential and induce greater profitability. A much used analogy is the internet — those who danced with the change, carved out new products and business models. Every single industry segment will be impacted by this blockchain technology—finance, manufacturing, insurance, oil and heavy industries — you name it.

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Topics: Bay Area Trade show display, Trade and Commerce

TRADE SHOWS attendee marketing — LESSONS IN THE ART OF ATTENTION

Posted on May 30, 2017 11:54:38 AM

 

 

"ATTENTION HARVESTING" IS THE BIG BUSINESS OF OUR DIGITAL AGE

In a nutshell, all your trade show attendees have one thing common. They all suffer from ADHD to some extent or the other. In short, to survive in an attention economy,  you have to stop hammering your audience with the same stuff that you did last time.

"If you’re not reevaluating and pivoting on a regular basis you’re being left behind. Now, more than ever, what worked yesterday won’t work tomorrow."

It is your job as a trade show marketer to get their attention focused on your offering, amidst the competing gadgets loaded with multiple apps buzzing and vying for their eye power and their brain power.

In this article, we have explored a few ways how you can may gain access to the minds of your visitors when you are one of the many competing for their attention.

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Topics: Art of Business, Art of Marketing, Booth Design Inspiration, Directing Attention, Art of Attention

Can Your Trade Show Exhibit Do 3 Things in 3 Seconds?

Posted on May 30, 2017 11:02:53 AM

 

REMAKE YOUR BOOTH SPACE. IT IS NOT WHERE YOU TAKE THINGS FROM — IT IS WHERE YOU LEAD THEM TO.

 

YOU HAVE 3 seconds to MAKE AN IMPACT

 

Depending on the size of your trade show booth, studies repeatedly find that you have 3 to 5 seconds to do three things:

1. Catch the attention of a passing prospect

2. Communicate an effective message

3. Give them enough reason to pause…just enough time to allow your highly trained and motivated booth staff to engage. 

 

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Topics: Trade Show Graphics, Trade show booth, Trade shows, Tradeshow News, Trade show booth staffing, Trade Show Tonic, Tradeshow Booth Staffing

Tips for Start Ups — Things to Keep in Mind for Your First Trade Show

Posted on Apr 24, 2017 5:04:03 PM

 
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Topics: The Art of Start, Startup, Startup Growth, trade shows for startups

HOW TO CONNECT AT TRADE SHOWS WITH THESE EMERGING BUYERS AND SELLERS

Posted on Apr 21, 2017 4:43:02 PM

 

 

WHO ARE THESE SHINY NEW SET OF BUYERS AND SELLERS?

If you have guessed it, more power to you.

If not, the media has labeled this vast chunk of buyers and sellers as MILLENIALS.

Despite the size and influence of the Millennial generation, however, most of those in this age cohort do not identify with the term “Millennial.” Just 40% of adults ages 18 to 34 consider themselves part of the “Millennial generation,” while another 33% – mostly older Millennials — consider themselves part of the next older cohort, Generation X.

Millennials will soon become the nation’s largest living generation.

They already have surpassed Generation X to make up the largest share of the U.S. workforce. There are roughly 85 million millennials in the US, and like any generation, they have observable tendencies that when acknowledged can help you positively connect with them.

 

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Topics: Booth Staffers, networking opportunities at trade shows

KNOW THE BENEFITS AND OVERCOME THE FEAR OF PUBLIC SPEAKING AT EVENTS AND TRADE SHOWS

Posted on Mar 6, 2017 5:08:11 PM

 

 

Companies spend a lot of money and time creating a unique and compelling exhibit or event presence that will make them stand out and connect with potential and existing clients. 

There is another way to stand out and to garner attention for your company and for your brand.  That is to have someone in the company speak at the event.  Speaking at an event can seem daunting and, depending on the size and quality of the audience, some question if it is worthwhile.

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Topics: Brand Marketing, Brand Exhibiting, Brand Perception, public speaking

FOR-PROFITS — AMPLIFY YOUR MESSAGE WITH CAUSE MARKETING

Posted on Feb 10, 2017 12:27:50 PM

 

 

 

“There is immense power in an idea, because it unites people. It motivates them toward change. But the real power lies in their unity, in coming together – if enough can be rallied to a cause, no matter how ridiculous, it will be seen and heard.”

Now imagine expanding this cause into a viable brand marketing plan for your business?

 

WHAT IS CAUSE MARKETING

“Cause Marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit.”

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Topics: Trade Show Exhibits, Trade Show Displays, Small trade shows

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