Trade shows are the largest single expense for B2B marketers. However, you are in control. In light of recent research, the onus is on you to boost your results, and ensure your trade shows are more of an investment.
We are here to help. Stay on course. It will lead you to the top.
Here are 10 ways you can drive noticeably greater results from your trade show program:
TAKE CHARGE OF YOUR 'HACKERSPACE'
Your event is tomorrow and your images are not showing up on the monitor. HERE ARE 18 TIPS that you need to know TO PREPARE FOR SUCCESSFUL EXHIBITING.
It’s late, you traveled all day, and the AV tech is nowhere to be found. There are some simple things that can make or break your next event that you should all know. From who to call in the event your technology is not working, to why the same thing you successfully tested at the office is now not viewable at the show.
However, no one wants to ask what may appear to be an obvious question. So, here are some basic tips that you may follow, to have a a flawless execution of your exhibit design.
MAKE A SPLASH. Finish the YEAR STRONG WITH 50 FASTEST GROWING SHOWS
Take a comprehensive look at the Top North American Trade Show calendar in the 4th Quarter of 2016. It spans across various industries #Healthcare, #Manufacturing, #ProfessionalServices and other. Congratulations to FABTECH, The Pack Expo, American Society of Anesthesiologists, AAPEX (Automotive Aftermarket Products Expo), NBAA (Business Aviation Convention & Exhibition) for being honored as part of the 50 fastest-growing shows by The Trade Show Executive.
Remember to register early for these Fall trade shows!Read More
Exhibit rental has been growing for many years. Trade show exhibitors are consistently choosing to rent rather than own, or to complement their owned exhibits. Skyline Exhibits surveyed exhibit renters to learn their motivations for renting and their overall rental behavior. The following infographic shows why exhibitors choose to rent, deciding factors on choosing a vendor, additional services they use, and future rental intentions.Read More
“Take time to deliberate, but when the time for action comes, stop thinking and go in.”
However, before going in you need to have a solid strategy in place.Read More
For many small and mid-sized exhibitors, traveling to distant trade shows to expand their reach seems like a cost-prohibitive idea. It’s definitely a big step and a serious investment, so it’s important that those companies get a considerable return on their investment. If you’re going to send a team to a distant show, you need to make a big impression. Shipping a large exhibit across the country, or internationally probably is cost-prohibitive for all but large companies. Thankfully, portable displays has come a long way, and using it no longer means you’ll be putting up a second-rate exhibit. In fact, if you choose carefully, you can create a full-featured, premium quality exhibit using portable pieces.Read More
... THE LEGITIMATE PURPOSE OF YOUR BUSINESS
PRODUCT LAUNCH AND PRODUCT DEMOS Create Lasting Memories
They work because:
- There is action or motion.
- The benefits are easy to discern.
- It delivers proof that the product works.
- There is involvement by the attendee.
- There is greater understanding through learning.
- They involve all the senses which makes them memorable.