Trade shows are the largest single expense for B2B marketers. However, you are in control. In light of recent research, the onus is on you to boost your results, and ensure your trade shows are more of an investment.
We are here to help. Stay on course. It will lead you to the top.
Here are 10 ways you can drive noticeably greater results from your trade show program:
Trade Show Exhibits,
trade show exhibiting,
Trade show exhibit design
TAKE CHARGE OF YOUR 'HACKERSPACE'
Your event is tomorrow and your images are not showing up on the monitor. HERE ARE 18 TIPS that you need to know TO PREPARE FOR SUCCESSFUL EXHIBITING.
It’s late, you traveled all day, and the AV tech is nowhere to be found. There are some simple things that can make or break your next event that you should all know. From who to call in the event your technology is not working, to why the same thing you successfully tested at the office is now not viewable at the show.
However, no one wants to ask what may appear to be an obvious question. So, here are some basic tips that you may follow, to have a a flawless execution of your exhibit design.
trade show technology,
MAKE A SPLASH. Finish the YEAR STRONG WITH 50 FASTEST GROWING SHOWS
Take a comprehensive look at the Top North American Trade Show calendar in the 4th Quarter of 2016. It spans across various industries #Healthcare, #Manufacturing, #ProfessionalServices and other. Congratulations to FABTECH, The Pack Expo, American Society of Anesthesiologists, AAPEX (Automotive Aftermarket Products Expo), NBAA (Business Aviation Convention & Exhibition) for being honored as part of the 50 fastest-growing shows by The Trade Show Executive.
Remember to register early for these Fall trade shows!
trade show calendar
Exhibit rental has been growing for many years. Trade show exhibitors are consistently choosing to rent rather than own, or to complement their owned exhibits. Skyline Exhibits surveyed exhibit renters to learn their motivations for renting and their overall rental behavior. The following infographic shows why exhibitors choose to rent, deciding factors on choosing a vendor, additional services they use, and future rental intentions.
trade show rental,
“Take time to deliberate, but when the time for action comes, stop thinking and go in.”
― Napoléon Bonaparte
However, before going in you need to have a solid strategy in place.
Trade show Trends,
Trade Show Tonic,
Trade show ROI,
trade show planning,
trade show success,
trade show strategy
For many small and mid-sized exhibitors, traveling to distant trade shows to expand their reach seems like a cost-prohibitive idea. It’s definitely a big step and a serious investment, so it’s important that those companies get a considerable return on their investment. If you’re going to send a team to a distant show, you need to make a big impression. Shipping a large exhibit across the country, or internationally probably is cost-prohibitive for all but large companies. Thankfully, portable displays has come a long way, and using it no longer means you’ll be putting up a second-rate exhibit. In fact, if you choose carefully, you can create a full-featured, premium quality exhibit using portable pieces.
Bay Area Trade show display,
Portable Display Booths,
Portable Pop Up displays
... THE LEGITIMATE PURPOSE OF YOUR BUSINESS
PRODUCT LAUNCH AND PRODUCT DEMOS Create Lasting Memories
They work because:
- There is action or motion.
- The benefits are easy to discern.
- It delivers proof that the product works.
- There is involvement by the attendee.
- There is greater understanding through learning.
- They involve all the senses which makes them memorable.
We are observing an emerging trend with exhibitors. More and more are moving away from having the generic candy dish to serving “real” food and offering beverages to their visitors at the booth. From something as simple as offering a branded bottle of water, coffee or tea, higher end chocolate, sandwiches or even a full sit down meal at some shows in Europe. People get tired and hungry walking a show. Many people travel from distant places to attend, and there are few things that are better when you are jet lagged and tired than free food.
trade show booths,
Trade Show Tonic
HEALTHCARE, TECH, MANUFACTURING, PROFESSIONAL SERVICES
Yes, the trade show buisness is growing rapidly. It is up from up from $3.46 billion in the first quarter of 2014 by 7 percent to reach $3.7 billion in the first quarter of 2015. (according to industry trade group Center for Exhibition Industry Research.)
Trade Show Tonic,
Trade show ROI