Tradeshow Tonic

Tips for Start Ups — Things to Keep in Mind for Your First Trade Show

Published on Apr 24, 2017 5:04:03 PM

 
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Congratulations!
 
Your company has enjoyed success and with growth, you are ramping up your marketing and sales efforts. This is an exciting, important time for business owners where you can take your company to the next level.
 
At this stage, trade shows can present you with a great opportunity to reach a large audience of potential clients in a meaningful and personal way. Check out some pointers for your first trade show.
 
 
KEEP IN MIND
TRADE SHOWS ARE EFFECTIVE MEDIUM, WHEN YOU ARE LOOKING FOR A MINIMUM VIABLE PRODUCT OR A PRODUCT MARKET FIT
 
 

Pre and Post Show Planning are Key


If you want to convert leads to sales, be sure your trade show efforts don’t begin with display set-up and end with display tear-down. Before the show reach out to any contacts you already have and also ask the event organizer for the pre-registration list of attendees. You can reach out to these individuals – using email, mail, and telephone—to let them know you will be at the event.
 
Check with your existing clients. Find out what they would like to see at the show. You should be the expert for your market. Paint the big picture thinking. One of your key objective should be to look good for your potential investor's capital.

After the event, it is necessary to follow up with any leads you gathered at the trade show. Work closely with your sales team and develop a nurturing plan that makes sense for your audience. Only through these efforts will you be able to capitalize on your efforts during the trade show.
 
 

Don’t Overlook the Importance of OLD FASHIONED Handshake and Business Cards


You may have a fantastic display, great booth location, and even a top-notch product, but that still doesn’t mean people will remember your booth. Sometimes the impact lies in the little things. By shaking a hand, making eye contact and giving someone your business card, they are able to put a name to your business. They don’t just recall a product, but a relationship they formed at your booth. This a great first experience with your brand.
 
Conversely, we have all met people that forgot their business cards. They might quickly scribble their name on a napkin, give you information electronically or simply take your card and say they will be in touch. Whatever the case, it is unprofessional and a poor first impression.
 
 
INTESIFY YOUR TRADE SHOW IMPACT
 

YES, IT IS ABOUT BUSINESS. BUT, MAKE IT PLEASURABLE


Whether you are a purchaser or exhibitor, you understand you are at a trade show to advance your company. Despite this primary objective, a trade show can get stuffy and mind-numbing when there is a constant conversation about business, products and bottom lines. We’ve all felt that burn out at some point.
 If you want to drive traffic to your booth, lighten the mood and have some entertainment.
 
There are more expensive entertainment options such as a caricaturist or a photography booth but also less expensive options like foosball or video games. There is no reason why people can’t have fun at a work event while making meaningful connections.
 
As you are making it a fun experience, gather valuable feedback in the process. All experiences should be designed such that it enables you to build desire for your product.
 
 

CONVINCE THEM THAT YOUR START UP IS SET UP TO SUCCEED

 
If you want to show appreciation for people visiting your booth, provide them an exclusive offer only available to event attendees. Remember, what makes trade shows great is you have the opportunity to meet people in-person and form a relationship.
 
You can strengthen the trust of the relationship by letting that potential client know you value them. A generous product offer is a great way to do that. Incorporating an offer into your trade show meetings can open the door to not only a single business transaction, but an ongoing partnership.

 
 
PLANNING AND BUDGETING WORKBOOK
 
AS, YOU WRAP IT UP, KEEP IN MIND, TRADE SHOWS ARE GREAT AVENUES FOR YOUR HORIZONTAL AND VERTICAL EXPANSION.
 
Startups are hard, very hard.
Exhibit at your next trade show only after you have done lot of research and have a plan in place to maximize it's benefits.
 
 
Congratulations on your success as a business.
Here’s to your success at the trade show!
 
 

This article was first published in its original form in www.skyline.com

 

 
About the Author

Cam Rooney is the Sales and Marketing Consultant at Skyline Exhibits Alberta. He helps his clients get the most out of their trade show and event marketing. Cam takes pride in customer service and makes sure his clients have everything needed for a successful show. For more information on exhibit design, trade show marketing, and trade show exhibits in Alberta, please visit http://www.skyline.com/calgary-edmonton-alberta.

 

 

 

Topics: The Art of Start, Startup, Startup Growth, trade shows for startups

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