Tradeshow Tonic

Does Your Business Need a Trade Show Exhibit?

Posted on Sep 5, 2017 3:48:23 PM

 

 

Are you looking for a way to bring your brand directly to the forefront of your niche market?

 

FIRST, DEFINE YOUR UNIQUE SELLING PROPOSTION — GIVE THEM A REASON TO DO BUSINESS WITH YOU.

 

NOW, .... READ ON....

Why incorporate a trade show exhibit into your current marketing mix?

Modern live exhibiting allows businesses in every industry to seamlessly blend traditional components, like banner stands, giveaways and brochures, with cutting-edge innovations, like social media, video conferencing and Internet resources.

Together they deliver a perfectly balanced promotional approach. Participating in even a few trade shows per year can help your company establish relevance and industry expertise. It also keeps your brand in front of a live consumer audience, which is a win-win-win situation for any organization.

Read More

Topics: Trade show booth, Trade shows, Art and Science of Lead Generation, trade shows for startups

Poll: How does your peers manage trade show leads?

Posted on Feb 19, 2015 3:13:59 PM

Skyline polled over 600 webinar participants in 2014 asking them how they manage their trade show leads. 38% said they collect attendees’ business cards, while 25% said they rented a lead machine at the show. 18% said they use an iPad, tablet or laptop to manage their leads, and 17% said they bring their own paper lead card and write down the information. In this post we will analyze each one of these main lead management tools and also profile some of the best lead management apps on the market.

Read More

Topics: Art and Science of Lead Generation, Technology, Lead generation, Lead Managemnt

Are QR Codes Worth Putting On Your Trade Show Displays?

Posted on Jun 16, 2011 12:55:00 PM

There’s a growing interest in QR codes for trade show display graphics lately.  While already very popular in Asia, QR codes are just starting to take off in North America.   If you’ve been considering them, this article is for you.  I describe what QR codes are, why to use them, and what the hurdles are to a good experience.  I finish with a short list of recommendations if you put QR codes on your trade show displays.

Read More

Topics: Art and Science of Lead Generation, Trade Show Tonic, Trade Show Marketing, QR Codes

3 Steps to Driving a Focused Lead Generation Strategy at Trade Shows

Posted on May 13, 2011 10:57:00 AM

This is a guest blog post by Mike Gospe, author of The Marketing High Ground, now available on Amazon.

Read More

Topics: Art and Science of Lead Generation, Trade Show Tonic, Sarmistha Tarafder

Join 140,000+ exhibitors who has profited from our insights

 skybay_BUDGETING_AND_MEASUREMENT

..........................................

BRAND_DESIGN

..........................................

EXHIBIT_DESIGN

..........................................

PROMOTIONS_AND_SOCIAL_MEDIA

..........................................

BOOTH_STAFFING

..........................................

PLANNING_AND_LOGISTICS

..........................................

Follow Me