Tradeshow Tonic

TRADE SHOWS attendee marketing — LESSONS IN THE ART OF ATTENTION

Posted on May 30, 2017 11:54:38 AM

 

 

"ATTENTION HARVESTING" IS THE BIG BUSINESS OF OUR DIGITAL AGE

In a nutshell, all your trade show attendees have one thing common. They all suffer from ADHD to some extent or the other. In short, to survive in an attention economy,  you have to stop hammering your audience with the same stuff that you did last time.

"If you’re not reevaluating and pivoting on a regular basis you’re being left behind. Now, more than ever, what worked yesterday won’t work tomorrow."

It is your job as a trade show marketer to get their attention focused on your offering, amidst the competing gadgets loaded with multiple apps buzzing and vying for their eye power and their brain power.

In this article, we have explored a few ways how you can may gain access to the minds of your visitors when you are one of the many competing for their attention.

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Topics: Art of Business, Art of Marketing, Booth Design Inspiration, Directing Attention, Art of Attention

Trade Show Design Displays: In Pursuit of Perception

Posted on Mar 12, 2012 12:27:00 PM



In a visual marketing bazaar such as trade fairs and conventions, every visit to your trade show booth leads to a build up of pre-conceived notion. That notion is carried on to every subsequent encounter that your clients might have with your products and/or your services.  Be very purposeful as to how you want your brand to be perceived.  If you walk into a trade show exhibit of clutter, confusion and the mundane, the products and services will be perceived as such.  On the other hand, if you walk into a space of elegance, simplicity and controlled light,  you are in a perceptual space of high technology and smart efficiency.  You see, simplicity and complexity are mutually dependent.  Because technology only continues to grow more complex, there is a massive economic and emotional advantage to present it in a simple and humanized space. Read More.
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Topics: Graphic Design, Trade Show Graphics, Art of Business, Art of Marketing, Trade Show Tonic, Sarmistha Tarafder

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