Tradeshow Tonic

TRADE SHOWS attendee marketing — LESSONS IN THE ART OF ATTENTION

Posted on May 30, 2017 11:54:38 AM

 

 

"ATTENTION HARVESTING" IS THE BIG BUSINESS OF OUR DIGITAL AGE

In a nutshell, all your trade show attendees have one thing common. They all suffer from ADHD to some extent or the other. In short, to survive in an attention economy,  you have to stop hammering your audience with the same stuff that you did last time.

"If you’re not reevaluating and pivoting on a regular basis you’re being left behind. Now, more than ever, what worked yesterday won’t work tomorrow."

It is your job as a trade show marketer to get their attention focused on your offering, amidst the competing gadgets loaded with multiple apps buzzing and vying for their eye power and their brain power.

In this article, we have explored a few ways how you can may gain access to the minds of your visitors when you are one of the many competing for their attention.

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Topics: Art of Business, Art of Marketing, Booth Design Inspiration, Directing Attention, Art of Attention

How Do You Determine Your Unique Selling Proposition for Trade Shows?

Posted on May 16, 2014 2:45:00 PM

I’m often asked about the best way to determine your Unique Selling Proposition (USP) for a trade show booth. Simply put, how do you quickly grab someone’s attention and show them how you’re different than the other guy?

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Topics: Brand Design, Booth Design Inspiration, Booth Staffers, Body Language

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