Tradeshow Tonic

KNOW THE BENEFITS AND OVERCOME THE FEAR OF PUBLIC SPEAKING AT EVENTS AND TRADE SHOWS

Posted on Mar 6, 2017 5:08:11 PM

 

 

Companies spend a lot of money and time creating a unique and compelling exhibit or event presence that will make them stand out and connect with potential and existing clients. 

There is another way to stand out and to garner attention for your company and for your brand.  That is to have someone in the company speak at the event.  Speaking at an event can seem daunting and, depending on the size and quality of the audience, some question if it is worthwhile.

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Topics: Brand Marketing, Brand Exhibiting, Brand Perception, public speaking

Why use Trade Show Display for Brand Propagation?

Posted on Jan 21, 2015 3:55:00 PM

What is the Function of a Brand?

Brands communicates to potential customers who a business is, what they offer, and how they operate. Brands are so important because they are a big determining factor in people’s purchasing decisions. If a customer has a pleasant experience, it makes him or her more likely to purchase goods or services from that company in the future. The opposite is also true. If someone has a negative experience, he will be hesitant to purchase from that corporation in the future. One negative experience can tarnish ten positive ones. This is why developing a powerful brand is more important than ever and there is no better place to do so than at a trade show. Below are four ways that a trade show display can be used to help showcase a company’s brand.

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Topics: Trade show booth, Trade Fair Design, Brand Design, Brand Exhibiting, Trade Show Booth Design

12 Ways to Avoid Trade Show Theft

Posted on Oct 28, 2013 5:14:00 PM

You don’t need to go to Las Vegas to gamble, all you have to do is bring something of high value to a trade show. Everyone is faced with the common problem of theft on the show floor. That being said, I wanted to share some of the tricks of the trade that we have employed over time to take preventative action:

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Topics: Trade Show Exhibits, Brand Exhibiting, Booth Display Design, Booth Staffing, trade show exhibiting, Trade show lead management

How To Stop Trade Show Zombies And Bring Them Back To Life

Posted on Feb 19, 2013 12:13:00 PM

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Topics: Exhibit Design, Trade show booth, Brand Exhibiting, trade show booths, modular exhibits, Booth Staffing, Face-to-Face Marketing

3 Tips For International Trade Show Exhibiting

Posted on Jan 30, 2013 11:00:00 AM

Making a lasting impression isn’t always the same as making a good  impression, particularly when you are trying to woo international leads.  When you use trade show displays to convey your message at an international event, you should assume that you will  encounter visitors from other countries that are valuable players in your  industry, and who are interested in what your business has to offer.  The  difficult aspect of this is to gain their interest and respect without damaging  a potential business relationship because you were ignorant of certain social rules surrounding their behavior and expectations. There are a few things you  can do to successfully network with foreign visitors.  Keep the following  guidelines from an international trade show company in mind as you demonstrate  your products or services.
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Topics: Trade show booth, Tradeshow Sustainability, Brand Exhibiting, trade show technology, Trade show booth staffing, Trade Show Tonic, Trade Show Marketing, Trade Show, trade show promotions

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