Tradeshow Tonic

ENERGIZE YOUR SALES FUNNEL. HERE IS HOW.

Posted on Jul 14, 2017 1:25:51 PM


 

 

Event marketing is one of the most effective ways to connect with your audience and move them down the sales funnel. It gives you an opportunity to create a memory in customers’ minds. It presents you with a way to meet customers and prospects face-to-face. Exhibiting with your trade show display offers you a chance to not only make direct sales, but to form relationships that will last for years to come.

By creating a lead generation program that turns prospects into customers, you can maximize on your exhibiting experience. Here are 5 steps to help:

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Topics: Tradeshow News, Lead generation, lead management

BE SLICK ABOUT YOUR Lead Management and Follow Up

Posted on Nov 3, 2015 4:00:00 AM

 


To create something exceptional, your mindset must be relentlessly focused on the smallest detail

—Giorgio Armani
 
Updated Jan 2017

It’s hard to believe, but there are times that as a client you really want to be contacted by a salesperson. In fact, many trade show attendees will often go to a show in hopes of finding relevant products that can make their lives easier or help them to better serve their clients.

What they don’t want is to take too much time having to read through irrelevant information in order to get what they need.

Worse, attendees don’t want to have to wait too long to get the information or phone call they were promised.

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Topics: Lead generation, Lead Managemnt, Trade Show Leads

Poll: How does your peers manage trade show leads?

Posted on Feb 19, 2015 3:13:59 PM

Skyline polled over 600 webinar participants in 2014 asking them how they manage their trade show leads. 38% said they collect attendees’ business cards, while 25% said they rented a lead machine at the show. 18% said they use an iPad, tablet or laptop to manage their leads, and 17% said they bring their own paper lead card and write down the information. In this post we will analyze each one of these main lead management tools and also profile some of the best lead management apps on the market.

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Topics: Art and Science of Lead Generation, Technology, Lead generation, Lead Managemnt

Free Webinar - Trade Show Promotions: Getting More of the Right People Into Your Booth

Posted on Nov 18, 2013 5:13:00 PM



Trade Show Promotions: Getting More of the Right People Into Your Booth

Wednesday, December 11, 2013

Register Today: Session I: 9am PST

Register Today: Session II: 11am PST

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Topics: Exhibition Booth Design, trade show promotions, Lead generation, Webinar

12 Time-Saving Tips For Trade Show Exhibitors

Posted on Oct 28, 2013 5:03:00 PM

You’d like to do trade shows better. But you don’t have the time. But what if you could find more time? What if there were activities you could do that would either save you time at every show, or are worth spending extra time on to reap huge benefits later?

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Topics: Trade show Booth ideas, Trade show exhibit design, Lead generation, Lead Managemnt

Free Webinar: Get More Trade Show Leads with Better Booth Staffing, Design and Promotions

Posted on Oct 21, 2013 4:38:00 PM

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Topics: Exhibition Booth Design, Lead generation, Webinar

Increase Customer Interaction, (and save money!) at Your Next Trade Show with Digital Document Library

Posted on Oct 9, 2013 5:50:00 PM

Whether your trade show booth is a 10 x 10 pop up, or an 80 x 80 double decker, the objectives of the exhibitor are the same:

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Topics: Technology, trade show logistics, Trade show lead management, Trade Show, Lead generation, Measuring Trade Show Results

Getting Rid Of Time Suckers In Your Trade Show Booths

Posted on Sep 3, 2013 2:15:00 PM

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Topics: trade show booths, Trade show booth staffing, Lead generation, Lead Managemnt

Are You Letting Qualified Trade Show Leads Slip Through Your Fingers?

Posted on Jul 15, 2013 4:23:00 PM

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Topics: Trade show booth, Trade Show Booth Design, Trade Show, Lead generation

Plug The Trade Show Leads Hole And Become A Rock Star

Posted on May 7, 2013 4:52:00 PM

“Almost 80% of all Trade Show Leads are never followed up.”

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Topics: Trade Show Exhibits, trade show booths, trade show exhibiting, Trade Show Displays, Trade show exhibit design, trade show exhibit graphics, Lead generation

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