Tradeshow Tonic

Tips for Start Ups — Things to Keep in Mind for Your First Trade Show

Posted on Apr 24, 2017 5:04:03 PM

 
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Topics: The Art of Start, Startup, Startup Growth, trade shows for startups

EXHIBIT DESIGN - HOW DOES A START UP GROW IN BETWEEN PHASES

Posted on Jul 8, 2015 4:53:00 PM

 

 

Updated Nov 2016

 

IGNITE GROWTH FOR YOUR STARTUP BUSINESS!

Paul Graham in his essay, about getting funded by Y Combinator writes:

The growth of a successful startup usually has three phases:


1. There's an initial period of slow or no growth while the startup tries to figure out what it's doing.

2. As the startup figures out how to make something lots of people want and how to reach those people, there's a period of rapid growth.

3. Eventually a successful startup will grow into a big company. Growth will slow, partly due to internal limits and partly because the company is starting to bump up against the limits of the markets it serves.

 

IF YOU ARE A START UP AND RAMPING UP FOR PHASE 2, THEN THIS, EXHIBITING AT TRADE SHOWS IS WHAT YOU WANT TO DO

 

There isn’t a more appropriate use of the phrase “go big or go home” than on the trade show floor! The trade show floor is the most cluttered marketing environment that a company will find themselves in, and cutting through that clutter to capture the attention of that target audience is critical. Now, I am not advocating using your marketing budget in a wild and reckless fashion or bankrupting your company to get the largest exhibit space in the hall. What I am saying is… regardless of your booth size and budget, do everything in your power to put your best foot forward.

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Topics: Booth Design for Trade Shows, Island Booth Design, Startup, Startup Growth

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